Recyclability Insights: A Packaging Recycling Summit Special Series CONTACT SALES
Align Your Brand with Sustainability: Sponsor the Recyclability Insights Video Series
Recyclability Insights is a Packaging Recycling Summit special four-part video series that highlights topics around packaging recyclability such as Extended Producer Responsibility (EPR), Advance Recycling, Designing for Recyclability, and the steps major CPGs are taking to further packaging recyclability.
Each video features topics from the Packaging Recycling Summit, and exclusive interviews with industry experts and Packaging World Editors.
By sponsoring a "Recyclability Insights" video, you'll align your brand with trusted, educational content that provides valuable insights to a targeted audience passionate about sustainability and packaging innovation. This exclusive series offers a unique platform to showcase your leadership in the packaging industry, distinguishing itself from traditional webinars with its high-impact and engaging format.
What's Included:
- Brand Visibility: Prominent branding on the registration page and promotional emails ensures your company is top-of-mind for a targeted audience.
- Integrated Branding: Your brand will be featured in the video player during the live broadcast, enhancing visibility and association with high-quality content.
- Promotional Message: Provide an overview slide to be displayed during a sponsor readout by a Packaging World editor, adding credibility and a personal touch to your sponsorship.
- Resource Distribution: Offer a PDF handout for viewers to download on the landing page, providing them with valuable takeaways and keeping your brand in their minds.
- Lead Generation: Gain access to all GDPR-compliant leads of video viewers, expanding your potential customer base and driving targeted marketing efforts.
Why Sponsor "Recyclability Insights"?
- Exclusive Content: Featuring topics from the Packaging Recycling Summit and exclusive interviews with industry experts and Packaging World editors, this series offers deeper insights and more engaging content.
- High Production Value: Produced as a polished video series, "Recyclability Insights" delivers a more dynamic and professional viewing experience compared to traditional webinars.
- Thought Leadership: Align your brand with cutting-edge discussions on topics like Extended Producer Responsibility (EPR), Advanced Recycling, Designing for Recyclability, and initiatives by major CPGs, positioning your company as a leader in sustainability.
- Support for Sustainability Initiatives: Showcase your commitment to sustainability by supporting content that drives meaningful conversations and solutions in the industry.
- Targeted Audience: Reach a highly engaged Packaging World audience specifically interested in sustainable materials and practices, including the annual Packaging Recycling Summit’s attendees and followers.
Leverage this unique opportunity to connect with your target audience through a highly respected and widely viewed video series. Secure your sponsorship today and elevate your brand's presence in the packaging industry, reinforcing your commitment to sustainability and innovation.
Video #1 – Insights from EPR Practices & Policies
Learn about the foundational elements and recent advancements in Extended Producer Responsibility (EPR), a critical mechanism in the shift towards sustainable packaging, including the emergence and implementation of new packaging EPR laws across the country.
(Release: Feb. 18, 2025)
Video #2 – Packaging Snapshots: How Global CPGs are Transforming Packaging Today
Hear what some of the leading global companies like Coke, Google, Danone, and McCormick are doing to update their packaging and programs to meet sustainability goals, promote recoverability, and increase the use of PCR in package design.
(Release: Mar. 18, 2025)
Video #3 – Advanced Recycling: Transforming Packaging Waste into Opportunity
Learn about the range of advanced recycling technologies and how they complement traditional recycling efforts by reducing waste going to landfills and addressing the growing demand for recycled content in packaging by allowing for a wider range of plastics to be recaptured and remanufactured.
(Release: May 13, 2025)
Video #4 – Navigating Packaging Materials Transitions with Package Design for Circularity
CPGs are looking toward a future that includes packaging materials that possess a less complicated end of life process. And while brand owners are focused on the safety, freshness, and sustained quality of their products, they are also aware of the need for sound end of life processes for all of the materials that package their products. Learn more about what CPGs are looking toward as the future of packaging materials, and how to design for recyclability through tools such as the APR Design Guide, PCR Toolkit, labeling, and other assessments.
(Release: June 10, 2025)
SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:
- Single sponsor opportunity
- We require a minimum of 2-weeks lead time
- Client receives brand exposure and leads
- Client has no input on the content or speaker selection
- Client has no speaking role during the broadcast; an editor will draft and read a brief promotional message on behalf of the client based on the slide provided
- If the client is looking to drive the content, or receiving exclusive branding and leads, our supplier webinar program may be a better fit
*Sponsorships are non-cancellable and non-transferrable
Marketing Campaign
- Webinar Email Newsletter: up to 6 inclusions, including four pre-broadcast and two post-broadcast / on-demand
- Plain-text invite from editor 24-48-hours prior to broadcast
- Run-of-site web promotion on our website four weeks leading up to broadcast
- Pop-up ad on our website seven days leading up to broadcast
- LinkedIn event listing
- Organic social media posts to our LinkedIn Followers