Recyclability Insights: A Packaging Recycling Summit Special Series CONTACT SALES
Deliverables:
- Company logo & URL – DUE: ASAP
- This will be added to the webinar registration, promotional emails, and attendee communication emails.
- Company overview slide – DUE: [2-weeks prior to broadcast date]
- View example
- This will be displayed during the broadcast with a promotional message readout. You are welcome to provide a script, or we can create one based on the content in the slide.
- 16:9 orientation slide or 3840 px wide by 2160 px tall image (png, jpg).
- Alternatively, we will create a slide on your behalf. Please provide the following details:
- Headline (50 characters or less)
- Boilerplate (250 characters or less)
- URL
- Handout – DUE: [1-week prior to broadcast date]
- This file will be available for attendees to download from within the webinar platform.
- Accepted file types: .pdf, .doc, .docx, .ppt, .pptx, .jpg, .jpeg, .png, .xls, or .xlsx
- Files cannot exceed 30MB
- All the leads will be uploaded to a LeadWorks campaign for you to access within 24-48 hours of the broadcast.
Align Your Brand with Sustainability: Sponsor the Recyclability Insights Video Series
Recyclability Insights is a Packaging Recycling Summit special four-part video series that highlights topics around packaging recyclability such as Extended Producer Responsibility (EPR), Advance Recycling, Designing for Recyclability, and the steps major CPGs are taking to further packaging recyclability.
Each video features topics from the Packaging Recycling Summit, and exclusive interviews with industry experts and Packaging World Editors.
By sponsoring a "Recyclability Insights" video, you'll align your brand with trusted, educational content that provides valuable insights to a targeted audience passionate about sustainability and packaging innovation. This exclusive series offers a unique platform to showcase your leadership in the packaging industry, distinguishing itself from traditional webinars with its high-impact and engaging format.
What's Included:
- Brand Visibility: Prominent branding on the registration page and promotional emails ensures your company is top-of-mind for a targeted audience.
- Integrated Branding: Your brand will be featured in the video player during the live broadcast, enhancing visibility and association with high-quality content.
- Promotional Message: Provide an overview slide to be displayed during a sponsor readout by a Packaging World editor, adding credibility and a personal touch to your sponsorship.
- Resource Distribution: Offer a PDF handout for viewers to download on the landing page, providing them with valuable takeaways and keeping your brand in their minds.
- Lead Generation: Gain access to all GDPR-compliant leads of video viewers, expanding your potential customer base and driving targeted marketing efforts.
Why Sponsor "Recyclability Insights"?
- Exclusive Content: Featuring topics from the Packaging Recycling Summit and exclusive interviews with industry experts and Packaging World editors, this series offers deeper insights and more engaging content.
- High Production Value: Produced as a polished video series, "Recyclability Insights" delivers a more dynamic and professional viewing experience compared to traditional webinars.
- Thought Leadership: Align your brand with cutting-edge discussions on topics like Extended Producer Responsibility (EPR), Advanced Recycling, Designing for Recyclability, and initiatives by major CPGs, positioning your company as a leader in sustainability.
- Support for Sustainability Initiatives: Showcase your commitment to sustainability by supporting content that drives meaningful conversations and solutions in the industry.
- Targeted Audience: Reach a highly engaged Packaging World audience specifically interested in sustainable materials and practices, including the annual Packaging Recycling Summit’s attendees and followers.
Leverage this unique opportunity to connect with your target audience through a highly respected and widely viewed video series. Secure your sponsorship today and elevate your brand's presence in the packaging industry, reinforcing your commitment to sustainability and innovation.
Video #1 – AI Driven Material Recovery Facilities: Maximizing Recycled Feedstock for Next Gen Circular Packaging
Artificial intelligence tools—from computer vision sorters and robotic pickers to real time analytics dashboards—are redefining how material recovery facilities identify, separate, and valorize post consumer packaging. Drawing on 2025 Packaging Recycling Summit sessions and recent Packaging World coverage, this segment examines how AI deployments are making measurable gains in capture yield and bale purity, and the operational data now informing brand owner design for recyclability decisions, all within the broader objective of scaling a circular packaging economy.
(Release: Jan. 6, 2026)
Video #2 – Unlocking Hard to Recycle Materials in Packaging: Scaling Recovery of Flexible Films and Other Challenging Materials
Flexible films and multilayer pouches now dominate packaging volumes yet linger at single digit recycling rates. This segment looks at flexible plastics, the momentum behind new EPR frameworks, and emerging solutions—validated store drop off networks, smart label traceability, and advanced chemical recycling routes—that are converting heterogeneous waste streams into consistent, virgin quality feedstock.
(Release: Mar. 3, 2026)
Video #3 – Designing Labels for Recycling: Practical Steps for Brands
New rules and tools are reshaping how brands communicate information about their packaging. California’s SB 343 narrows use of the chasing arrows icon, and a pending FTC Green Guides update will raise evidence thresholds for environmental claims. Solutions are emerging: Hear more information about How2Recycle’s QR enabled “Plus” label and its SB 343 ready Store Drop Off icon deliver location specific instructions, variable data presses make rapid artwork changes feasible, and APR certified wash off adhesives safeguard PET streams. This segment explains emerging compliance thresholds and highlights label press, adhesive, and advances that help CPGs update packs quickly while safeguarding credibility.
(Release: Apr. 14, 2026)
Video #4 – Design for Recyclability in Practice: Lessons from Danone and Duracell
Real world brand case studies show how design for recyclability moves from theory to the plant floor. Danone details its cross functional process for harmonizing EU circular economy benchmarks with U.S. rules, and examines the complexities of designing with PP and PET thermoforms and the material recovery challenges. Duracell’s shift from plastic blisters to paper cartons cuts 855 000 lb of plastic a year at Walmart and removes 170 t CO₂, proving D4R can deliver measurable profit and carbon wins.
(Release: May 26, 2026)
Deliverables:
- Company logo & URL – DUE: ASAP
- This will be added to the webinar registration, promotional emails, and attendee communication emails.
- Company overview slide – DUE: [2-weeks prior to broadcast date]
- View example
- This will be displayed during the broadcast with a promotional message readout. You are welcome to provide a script, or we can create one based on the content in the slide.
- 16:9 orientation slide or 3840 px wide by 2160 px tall image (png, jpg).
- Alternatively, we will create a slide on your behalf. Please provide the following details:
- Headline (50 characters or less)
- Boilerplate (250 characters or less)
- URL
- Handout – DUE: [1-week prior to broadcast date]
- This file will be available for attendees to download from within the webinar platform.
- Accepted file types: .pdf, .doc, .docx, .ppt, .pptx, .jpg, .jpeg, .png, .xls, or .xlsx
- Files cannot exceed 30MB
- All the leads will be uploaded to a LeadWorks campaign for you to access within 24-48 hours of the broadcast.
SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:
2025 Stats
Avg Registration: 338
Avg Attendance: 198
Important Details
- Single sponsor opportunity
- We require a minimum of 2-weeks lead time
- Client receives brand exposure and leads
- Client has no input on the content or speaker selection
- Client has no speaking role during the broadcast; an editor will draft and read a brief promotional message on behalf of the client based on the slide provided
- If the client is looking to drive the content, or receiving exclusive branding and leads, our supplier webinar program may be a better fit
*Sponsorships are non-cancellable and non-transferrable
Marketing Campaign
- Webinar Email Newsletter: up to 6 inclusions, including four pre-broadcast and two post-broadcast / on-demand
- Plain-text invite from editor 24-48-hours prior to broadcast
- Run-of-site web promotion on our website four weeks leading up to broadcast
- Pop-up ad on our website seven days leading up to broadcast
- LinkedIn event listing
- Organic social media posts to our LinkedIn Followers