Turn e-blast engagement into further-qualified leads and sustained awareness. Add a custom question to uncover priorities and personalize follow-up, or use an e-blast extension to stay visible to everyone who engaged with your e-blast for 30 days post deployment.
Q. Do we gaurentee impressions for e-blast extensions?
A. Extension campaigns are created with a goal of 15,000 impressions, but we don't guarantee any particular impression count to the client. Impression counts can vary based on how many people opened their original e-blast and the qualify of banner ad materials they provide.
Q. Do advertisers receive leads if someone clicks the e-blast but doesn’t complete the form?
A. Yes. Every click is captured as a lead in LeadWorks. If a reader completes the custom question form, their LeadWorks record is then updated with their responses.
Q. Any tips for crafting the custom question?
A. We see the goal of this custom question as a way for your advertiser to further qualify the leads they receive for their sales team or marketing nurturing campaigns.
Broad BANT (budget, authority, need, and timing) questions drive the most responses. Passive opt-in question that directly asks for commitment (such as, "Would you like to be contacted by a sales representative?") discourage responses.
Example 1: What is your biggest challenge in packaging and closure design?
Example 2: Are you currently evaluating new packaging or closure suppliers?
E-blast Extension: $4/1k impressions
