PMMI Audience Network: Targeted Direct Mail

Value Proposition

PMMI Media Group offers tailored mailing lists to help you connect with packaging and processing professionals most relevant to your business. Whether you want to target by industry, buying behavior, packaging processes, or trade show attendance, we provide high-quality, pre-screened contact lists that can be used for direct mail campaigns up to three times over 12 months—making it easy to put your message in front of qualified buyers.

Key Benefits

Highly customizable targeted audience selection
A multi-channel strategy with print connects tangible experiences to digital engagement
Optional printing and fulfillment support

Audience

Choose your custom target audience from the PMMI database by picking from verified segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations, and more.

See the full report of possible audience selections on the PMMI Audience Network Dashboard.

Distribution

Up to 7,500 names

Additional names can be added through an optional upgrade.

Awareness

PMMI Audience Network

How It Works

Choose your custom target audience from the PMMI database by picking from verified segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations, and more.
We'll confirm the audience size with you and then send your list directly to your preferred verified third-party mailing house. 
You work directly with the mailing house to monitor fulfillment. 
- Need printing? We have fulfillment vendors who are also available to handle the printing of your piece, if desired. 
- If you don't have a qualified mailing house, we can send your list to our pre-screened mailing house.

Duration

Purchased list may be used up to three times in a 12-month period.

Product KPIs

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Targeted

Potential Advertisers

Advertisers who want to reach a niche, targeted audience with a unique/memorable format and strong design assets.

FAQs

Q: Why should I choose direct mail?

A: Direct mail is now highly targetable and data analytics can help identify where prospects are in the marketing funnel, so messaging can be more relevant. These hyper-focused campaigns can be less expensive than traditional general message efforts. Also, digital printing and variable data capabilities enable personalized messaging with a longer shelf life than email (17 days vs. seconds).

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Q: Why does the list have to be sent to a qualified mail house?

A: We do not sell lists at PMMI Media Group, we sell access to our audience through various mediums. Using a qualified mail house means we can protect the privacy and integrity of our audience data while still allowing the advertiser to reach the intended recipients. A qualified mail house provides a secure, neutral environment where the list is used solely for the approved campaign(s), ensuring compliance with our data policies, preventing misuse or unauthorized retention of the information, and maintaining the trust our audience places in us.

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Q: What is the contact information for our qualified mail house?
A: ITP - c/o Kevin Ness  
200 S Chesnut St
Elizabethtown, PA 17022

phone 717-917-8020

email KNess@itpofusa.com

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Fulfillment Process

Advertisers work with a qualified mailing house to determine materials and what is being mailed.
CSMs craft an audience list based on advertiser's preferred Key Demographics.
CSMs send this audience directly to the qualified mailing house.
The qualified mailing house will use the list to mail the advertiser's printed material.
The purchased lists can be used up to three times in a 12-month period.

Fulfillment Documents & Resources

Fulfillment Process Plan