Packaging World Magazine

Value Proposition

Packaging World is the leading media brand serving the $200+ billion U.S. packaging industry. With unmatched editorial expertise, deep industry insights, and a monthly cross-platform reach of over 400,000 professionals, Packaging World is the top choice for marketers seeking to connect with decision-makers in food, beverage, pharmaceuticals, consumer products, and other package-using sectors.

Key Benefits

Unmatched industry reach to a high value audience
Trusted, credible, expert editorial
A multi-channel strategy with print connects tangible experiences to digital engagement
Baxter Ad Effectiveness Study

Audience

Qualified packaging professionals. For more information on the Packaging World print audience, visit here.

Distribution

Print Distribution: 46,000 contacts

Digital Distribution: 400,000 contacts across website, email, and social media

Awareness

How It Works

Advertising in the May/June Issue includes a free Signet Ad Effectiveness Study:

The Signet Ad Effectiveness Study gets real feedback from readers on your ad.
Survey questions include ad recall, design effectiveness, overall impact and more—giving you actionable intelligence to optimize your message for better results.
In order to receive the FREE Signet Ad Study in the May/June issue of Packaging World, place one of the following:
- Half-Page ad (Horizontal or Vertical)
- Full-page ad
- Two-page spread

Duration

Additional Notes

Product KPIs

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Total Distribution

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Broad

What's New

Exclusive Offers

ProFood World Magazine Cold Pressure Council Pricing:

1/2 Page: $570
Full Page: $1,150

Potential Advertisers

Advertisers who are interested in brand awareness, long-term visibility, and reaching verified packaging decision-makers in a credible, lasting format.

Performance Reports

Inventory

2026 Print First Right of Refusal

Objections

Additional Information

Cover Tips only include distribution on mailed copies of print publications, not copies distributed at PACK EXPO.

FAQs

‍Q. Why Print?

Power of Print Brochure
‍From a 2025 survey of 2,068 U.S. adults:‍
- 71% of consumers say, "Print catalogs or magazines feel more authentic than digital campaigns."
- 69% of overall consumers say that in the past year they've been influenced by print media to choose a brand over competitors.

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Q: My advertiser has purchased the cover tip for the show issue of the magazine. Do both mailed copies and copies distributed at PACK EXPO include the cover tip?

‍A: Cover Tips only include distribution on mailed copies of print publications, not copies distributed at PACK EXPO.