Packaging World Pre-Roll on Third Party

Value Proposition

PMMI Media Group’s Video Pre-Roll Ads place your message in front of your preferred verified audience while they watch content on over 130,000 brand-safe websites. These targeted video ads leverage PMMI’s proprietary contact database to ensure your messaging reaches the right buyers—delivering high impression volume, strong visibility, and enhanced awareness.

Key Benefits

Large-scale & brand safe reach
Hyper-targeted
Delivery to qualified contacts

Audience

Choose your custom target audience from the PMMI database by picking from verified segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations, and more.

Distribution

Distribution determined by number of impressions purchased.

Awareness

Web

PMMI Audience Network

How It Works

Campaign is designed to generate awareness with your target audience.
Any clicks on your video will drive them to an URL of your choosing.
Excellent engagement and perfect compliment to Facebook and LinkedIn ads for a suite of traffic-driving media placements, all targeting contacts on the PMMI database.

Duration

Duration chosen by you!

Product KPIs

•

Impressions

•

Targeted

What's New

In 2026, Mundo video pre-roll on third party sites will be priced at $56 CPM.

Potential Advertisers

Advertisers interested in branding/awareness and looking for a comprehensive campaign reaching a targeted audience.

Performance Reports

Objections

Common objection: Can't we run our own 3rd party video pre-roll ad campaigns through a DSP (demand side platform)?

Absolutely—you can run your own 3rd party video pre-roll ad. The difference is that DSPs aren't specialists in the packaging and processing space, so you can’t be certain you’re reaching verified buyers in the industry. PMMI Media Group provides confidence and precision through our unparalleled database of packaging and processing professionals. We also layer in proprietary data that no one else (including your DSP) has access to—such as equipment buying intent gathered through PACK EXPO registration—so your ads reach actual industry buyers, not just broad professional profiles.

While you can upload your own verified lists to a DSP, that only targets people you already know and doesn’t help expand your reach. PMG enables you to connect with qualified industry prospects you haven’t met yet, ensuring deeper accuracy and stronger confidence that your ads are reaching the right audience and building awareness among true packaging and processing decision-makers.

FAQs

Q: How much of an advertiser's video is required to be viewed by an end user?

A: Viewers can skip after five seconds—but (on average) 80% watch all the way to the end!

‍

Q: How long should the video be?

A: 15 seconds is recommended.

Hard Costs

$12 per 1k impressions

Fulfillment Process

Advertisers email their materials and preferred audience to their CSM.
CSMs craft an audience list based on the advertiser’s preferred key demographics.
CSMs feed this audience list and the advertiser’s materials into our programmatic ad-serving platform.
The programmatic platform targets individuals from the audience list via digital identifiers (such as IP addresses or cookie IDs) and serves them the advertiser’s pre-roll ad before videos on brand-safe websites.
Campaigns run until the purchased impressions are fulfilled.
CSMs pull performance reports on the pre-roll ad and upload this information to LeadWorks.‍

Fulfillment Documents & Resources

Video Pre-Roll Fulfillment Process