PMMI Media Group’s Targeted Audio allows your brand to connect with a verified, professional CPG audience in moments that matter — whether they’re commuting, exercising, or cooking dinner. Delivered through podcasts, digital radio, smart speakers, and connected devices, your 15–30 second audio spot delivers a personal, unskippable message that cuts through the noise and keeps your brand top of mind across multiple environments.
Key Benefits
Audio content often consumed in immersive, one-to-one settings
Unskippable format
Cross-device reach
Estimated reach of 60,000 listens over three months
Audience
Choose your custom target audience from the PMMI database by picking from verified segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations, and more. Reach your target audience as they listen to audio across mobile, desktop, smart speakers, and connected cars.
Distribution
Average listens: 20,000 contacts per month targeted for three months.
Awareness
Web
PMMI Audience Network
How It Works
Choose your audience – Select a matched audience of 20,000+ qualified professionals from our PAN Dashboard (PMMI Database).
Submit your script – Send us your audio ad copy.
Start streaming – Your ad plays while your audience listens to their favorite audio content.
Details:
Ad length: 15 to 30 second audio
Send us your advertising copy and we'll create a professional audio recording of their message for the ad.
Campaign duration: 3 consecutive months
Average listens: 20K per month
Your audio will appear on brand-safe streaming services, such as:
Duration
3 months (consecutive)
Product KPIs
•
Impressions
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Completion Rate
•
Targeted
The Story
What's New
This product is new for 2026
Potential Advertisers
Advertisers interested in awareness, novel formats, and/or don't have the budget or resources to produce video or other creative.
Inventory
Packaging World Inventory: 10 campaigns per month
Objections
Common objection: Can't we run our own Targeted Audio ad campaigns through a DSP (demand side platform)?
Absolutely—you can run your own Targeted Audio ad. The difference is that DSPs aren't specialists in the packaging and processing space, so you can’t be certain you’re reaching verified buyers in the industry. PMMI Media Group provides confidence and precision through our unparalleled database of packaging and processing professionals. We also layer in proprietary data that no one else (including your DSP) has access to—such as equipment buying intent gathered through PACK EXPO registration—so your ads reach actual industry buyers, not just broad professional profiles.
While you can upload your own verified lists to a DSP, that only targets people you already know and doesn’t help expand your reach. PMG enables you to connect with qualified industry prospects you haven’t met yet, ensuring deeper accuracy and stronger confidence that your ads are reaching the right audience and building awareness among true packaging and processing decision-makers.
Additional Information
This product is listed under "Packages" in Naviga:
FAQs
Q. How are you able to reach individuals both at work and at home?
A. Our technology connects multiple IP addresses and email addresses to a single individual, allowing us to create a more complete and accurate profile. By starting with just a work email, we can identify both personal and professional IPs and email addresses. This means we’re able to reach our audience on their streaming devices—whether they're at home or at work—ensuring your message gets seen wherever they are.
Q. Where will the audio be streamed? Are the sites brand safe?
A. Yes, all sites where their audio may be streamed are brand safe. Audio streaming may include, but are not limited to:
Q. If some listeners use ad-free subscriptions, will my ad still reach the right people?
A. Ad-free users are excluded, but that doesn’t reduce the value of your campaign. We’ve validated that the listeners who are receiving your message are engaged industry professionals within your chosen PMG audience. While results vary, campaigns typically deliver about 20,000 impressions per month, a frequency of around 3, and roughly 6,000 unique professionals reached.
Q. Should I run a CTV Campaign or a Targeted Audio Campaign?
A. Below is guidance on when to choose CTV, when to choose Targeted Audio, or why it's best practice to do both:
When to choose CTV
You have video or the ability to create a compelling video.
You have visually driven message that benefits from being seen.
The campaign goal is brand awareness with high impact and memorable visuals.
When to choose Targeted Audio
You don’t have the budget or resources to produce video or other creative.
You’re reaching people on the go or during screen-free moments.
Longer duration, continue to hit potential buyers over time
Best Practice - Often, advertisers see the best results by pairing CTV and targeted audio.
CTV builds strong initial brand impact with visuals.
Audio reinforces the message in daily routines, keeping the brand top of mind.
Using consistent messaging across both ensures recall and conversion.
In 2025, premium timing for PACK EXPO Las Vegas is September and October. Any campaigns which include these months will receive premium pricing at $5,650.
