Q: Where will their CTV ad appear?
A: Your video could appear on more than 130 brand-safe streaming services, such as Hulu, Discovery+, DirecTV, CBS, ABC News, Fox Business, as well as the network properties listed here.
Q: Why do videos need to be exactly 15 seconds long? Why can't they be 14.5 seconds or 16.7 seconds?
A: Streaming platforms have specific length for their ad slots. 15 seconds is a standard position for most services. If your video is longer or shorter than 15 seconds it will be less likely to fit into an available slot and will be less likely to be displayed. Although an ad can appear to be exactly 6, 15, 30, or 60 seconds when it is previewed, trimming it to the exact frame is helpful. For example, if an ad shows up as 15 seconds when previewed, this is a rounded number and could mean the ad is 15 seconds and 3 frames, or 14 seconds and 19 frames, etc. I (Eric) can review each ad and trim to size for maximum exposure across all platforms.
Q: Can we have a suppression list?
A: Yes, we can offer to an option to provide a suppression list. However, it's not encouraged because we want to make sure we have the largest list size possible to ensure the best results. We don't know how big of an impact including a suppression list will have, since we don’t necessarily know how much overlap there is with our list, and how much would be excluded.
Q: How are you able to reach individuals both at home and at work?
A: Our technology connects multiple IP addresses and email addresses to a single individual, allowing us to create a more complete and accurate profile. By starting with just a work email, we can identify both personal and professional IPs and email addresses. This means we’re able to reach our audience on their streaming devices—whether they're at home or at work—ensuring your message gets seen wherever they are.
Q: Can we use multiple video creatives in a single CTV campaign?
A: Yes! Having multiple video creatives will reduce ad fatigue and increase the frequency by which your ad can be served to individuals.
Q: What percent of Americans use streaming services?
A: According to Nielsen, 40% of America is using streaming services and only 27% is using cable. The remaining percentage is broadcast TV or other. This study was done in June 2024.
Q: What makes a good CTV ad?
A: We suggest:
- Cross functional assets - use what you have today (re-purpose TV, Computer, Phone)
- Use repetition - creative themes and tones; reinforce brand re-call
- Captivating Sound - volume is on, and muted
- Strong Imagery, story-telling
- Call to action - Important information such as links, product names, and company name should appear as text on screen
Q. Should I run a CTV Campaign or a Targeted Audio Campaign?
A. Below is guidance on when to choose CTV, when to choose Targeted Audio, or why it's best practice to do both:
- When to choose CTV
- You have video or the ability to create a compelling video.
- You have visually driven message that benefits from being seen.
- The campaign goal is brand awareness with high impact and memorable visuals.
- When to choose Targeted Audio
- You don’t have the budget or resources to produce video or other creative.
- You’re reaching people on the go or during screen-free moments.
- Longer duration, continue to hit potential buyers over time
- Best Practice - Often, advertisers see the best results by pairing CTV and targeted audio.
- CTV builds strong initial brand impact with visuals.
- Audio reinforces the message in daily routines, keeping the brand top of mind.
- Using consistent messaging across both ensures recall and conversion.
