Packaging World Native Ads on Third Party

Value Proposition

PMMI Media Group’s Native Ads offer a powerful way to drive clicks and brand engagement from your preferred verified audience by presenting your content seamlessly on the user's journey, delivering higher-than-average clickthrough rates and overall performance. Distributed across 100,000+ brand-safe websites, these ads are shown to known, qualified buyers based on PMMI’s proprietary audience data—not just their browsing habits.

Key Benefits

Native format for higher engagement
Large-scale & brand safe reach
Hyper-targeted
Delivery to qualified contacts

Audience

Choose your custom target audience from the PMMI database by picking from verified segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations, and more.

Distribution

Distribution determined by number of impressions purchased.

Awareness

Web

PMMI Audience Network

How It Works

Campaign is designed to generate awareness and drive traffic to your desired URL. Significantly higher CTR averages compared to standard IMU/Banner Ad placements.
Any clicks on your ad will drive them to an URL of your choosing.
Your Native Ad could appear on more than 130,000 brand-safe websites. We'll provide reporting on your native ad's performance, which includes; impressions, clicks, and click-through rate.

Duration

Duration chosen by you!

Product KPIs

•

Impressions

•

Clicks

•

Targeted

What's New

In 2026, Mundo Native Ads (Across the Web) will be priced at $76 CPM.

Potential Advertisers

Advertisers interested in branding and looking for a comprehensive campaign reaching a targeted audience.

Performance Reports

LeadWorks History reporting

Objections

Common objection: Can't we run our own 3rd party native ad campaigns through a DSP (demand side platform)?

Absolutely—you can run your own 3rd party native ads. The difference is that DSPs aren't specialists in the packaging and processing space, so you can’t be certain you’re reaching verified buyers in the industry. PMMI Media Group provides confidence and precision through our unparalleled database of packaging and processing professionals. We also layer in proprietary data that no one else (including your DSP) has access to—such as equipment buying intent gathered through PACK EXPO registration—so your ads reach actual industry buyers, not just broad professional profiles.

While you can upload your own verified lists to a DSP, that only targets people you already know and doesn’t help expand your reach. PMG enables you to connect with qualified industry prospects you haven’t met yet, ensuring deeper accuracy and stronger confidence that your ads are reaching the right audience and building awareness among true packaging and processing decision-makers.

FAQs

Q: What is your average clickthrough rate?
A: CTR can range from 0.1% to 0.3% or higher, depending on content. (Regular banners typically get about 0.1%.)

Q: How long do campaigns run?
A: Duration is chosen by the advertiser, but campaigns typically run a few months to a full year.

Q: Why can't we provide a screenshot of an ad to the advertiser?
A: These ads are served on hundreds of thousands of sites, and the advertiser is not the targeted audience. For clients that insist, we can offer mock screenshots where we “inject” the ad into a likely environment for visual reference—but this is only a mock, not a live example.

Hard Costs

$6 per 1k impressions

Fulfillment Process

Advertisers email their materials and preferred audience to their CSM.
CSMs craft an audience list based on the advertiser’s preferred key demographics.
CSMs feed this audience list and the advertiser’s materials into our programmatic ad-serving platform.
The programmatic platform targets individuals from the audience list via digital identifiers (such as IP addresses or cookie IDs) and serves them the advertiser’s native ads on brand-safe sites.
Campaigns run until the purchased impressions are fulfilled.
CSMs pull performance reports on the native ads and upload this information to LeadWorks.‍

Fulfillment Documents & Resources

Native Ad on 3rd party fulfillment process