Converge gives PMMI Media Group advertisers visibility into sustained, multi-touch engagement across PMG digital campaigns and PACK EXPO trade shows—surfacing companies and buying groups demonstrating repeat, high-intent behavior within a rolling 12-month window. Instead of isolated leads, you see converged activity at the individual and location level so your sales team can prioritize accounts showing measurable buying signals.
Q. How can an advertiser gain access to Converge?
A. Reach out to your CSM, who will get the process started!
Q. How can I find strong examples of Converge to share with new advertisers?
A. We recommend using Leadwork's Converge Master Dashboard.
Q. Do I need Scout in order to use Converge?
A. No. Converge will show multi-touch lead activity across all your campaigns which is a huge breakthrough over today's marketing tools. But Scout will show what happens after the prospect clicks through to your website.
Q. What about GDPR and other data privacy laws?
A. Converge will not show personally identifiable information on European or Mexican readers due to the do-not-track laws in those countries. But we can still show company name. If you are running Scout on your website, we encourage you to disclose the fact to your visitors. That can be done by amending your privacy policy to explain the fact that you are tracking and by putting some general language about cookies and tracking in a pop-up when visitors first visit your site. (We can provide boilerplate language.)
Q. How do I download the leads out of Converge?
A. If you are a member of our Leaders in Packaging program, you can download the leads from Converge via the Export button. If you don’t see this, contact your sales rep about becoming a member of our exclusive Leaders in Packaging program.
Q. Can Converge show online and offline activity?
A. Yes. Leads from any PACK EXPO show are automatically eligible to show up in Converge. That means you can see people who clicked on your ads before the show and visited your booth. Or vice-versa: people who visited your booth and then clicked on your ads post-show.
Q. How much does it cost?
A. If you are a PMMI Media Group advertiser, both Converge and Scout are provided at no charge at the current time, though this is subject to change at any time.
Converge is automatically created for a company when they are added to Leadworks.
