Facebook Video CONTACT SALES

CONTACT SALES

With people gazing 5x longer at video than at static content on Facebook, you can feature your product in action and deliver your message to a specific audience segment with Facebook Video.

Our Facebook Video ads are the ONLY way to target PMMI Media Group’s email database with your video on Facebook! These audiences are not available if you advertise directly on Facebook.

Your product video (up to 15 seconds), sponsored by our Facebook page, will play on the newsfeed of the audience of your choice (originating from PMMI Media Group's email database).

Total campaign management

  • You choose the target audience from our e-database.

  • We monitor your ad throughout the campaign, course-correcting as needed and provide an end of campaign report showing impressions, video play percentage, and total audience size.

  • Campaigns generally run 5-7 days

    • Campaigns always start on Fridays to get that initial weekend boost
  • Leads provided for likes/comments/shares

  • Purchase as a stand-alone product or as part of a multi-touch package

    • Frequency is key. We recommend purchasing Facebook Videos as part of a package whenever possible.

Facebook is set up to automatically serve around viewing behaviors of the audience to get best response.

  • 16+ placements, including mobile and desktop news feeds, Facebook stories, Instagram feed and stories, feeds within Facebook groups, Marketplace placements, etc. 
  • We encourage you to not limit to a single placement (ex. right rail)
    • For example, if the audience tends to be heavy Instagram users, then you just lost a lot of opportunity to reach them.
    • We want to be responsive to the way the recipient is engaging with media in that moment

We've got your privacy concerns covered

We’re not using Facebook’s data, websites you visit, income info, etc. to target. All the targeting is done on our end with legitimately obtained data.

Separate your personal feelings about Facebook from its effectiveness as a marketing channel. The facts show that the people you want to reach are clicking on Facebook.


Awareness
Social
Targeted
PAN

SALES REPS SHOULD KEEP THE FOLLOWING IN MIND

  • Facebook Video is the best way to get your video in front of your target audience in the shortest amount of time.

    • Facebook sponsored post is the best way to drive traffic to your website.

  • Perfect for time-sensitive videos

  • Facebook Videos generally see a Percentage of Video Plays at 25% ranging between 10 and 20%.

Additional Information

Miscellaneous Items

SUCCESSFUL CAMPAIGNS

Arrowhead Systems

Beverage

19.99% VTR

Video Views Delivered - 35,707

All Packaging Machinery

Food

18.51% VTR

52,024 impressions delivered 

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

  • Video file - 1280x720 with a minimum width of 600 pixels. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.

  • Image - size 1200X628 or 1080x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)

  • Pre-header - no more than 90 characters, including spaces (B)

  • Description - no more than 25 characters, including spaces (C)

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.

Shane Novacek, Marketing Communications Manager

Beckhoff Automation

"Running Facebook with PMMI Media Group is just smarter advertising. You're more likely reach the right people who are receptive to your message and you're not contributing to the noise of someone who's only looking for packaging materials. They're maybe not going to care and you're not annoying them with a message that misses the mark. So it helps us make sure that we're sending to an audience that could actually act on our message and that's just the way marketing and advertising is going which is more customized, more frequent messages to smaller groups of people who you know more about. Whether it's a persona or just based on certain criteria that you're targeting, and PMMI Media definitely helps us do that."

"Running Facebook with PMMI Media Group is just smarter advertising. You're more likely reach the right people who are receptive to your message and you're not contributing to the noise of someone who's only looking for packaging materials. They're maybe not going to care and you're not annoying them with a message that misses the mark. So it helps us make sure that we're sending to an audience that could actually act on our message and that's just the way marketing and advertising is going which is more customized, more frequent messages to smaller groups of people who you know more about. Whether it's a persona or just based on certain criteria that you're targeting, and PMMI Media definitely helps us do that."


Shane Novacek, Marketing Communications Manager

Beckhoff Automation

FACEBOOK PROCESS

 

1. ORDER REVIEW --> CSM

            Check to make sure the correct report is on the advertiser’s dashboard in Leadworks

            Check records in Trackvia - did they come through correctly?

   Check Ad Systems and update billing date if applicable (AS Billing process)

 

2. MATERIALS COLLECTION --> CSM

            Reach out to customer 3 times for materials. CC the rep. on your 3rd materials request.

If no materials received after 3rd request mark the date and ‘materials not received’ box in Trackvia - email the rep. to let them know we are done chasing for materials. (For MUNDO, need both English and Spanish text/image)

Drop Leadworks campaign link into campaign link URL in Trackvia record and materials into Trackvia upon receipt.  Check yes for "PAN - Facebook/Linked In?"

 

3. POSTING TO FACEBOOK --> QA & DIGITAL REPORTING (QADR)/PRODUCT & SYSTEMS COORDINATOR (PSC)

Nadia creates proof in Creative Hub and provides to CSM to send to customer for their approval.        

Upon approval of proof by customer, In Trackvia, the QADR checks ues under " Facebook/LinkedIn Ad approved" and loads approved Mock up to Trackvia

PSC to post the campaign to Facebook

PSC sets Trackvia record to Active and update stop date

           

 

4. CAMPAIGN MONITORING --> PRODUCT & SYSTEMS COORDINATOR

            Monitor the campaigns daily to make sure we are staying on targeted for spend rate

           

 

5. REPORTING --> DPS & QA & DIGITAL REPORTING

Upon completion of campaign QADR adds the campaign into the smartsheet and pulls/provides a lead spreadsheet from Omeda.

 

            POSTING DATA IN LEADWORKS --> DPS

                        Drop reporting data into campaign in Leadworks

If no record is found for that campaign reach out to CSM and let them know (this shouldn’t be happening - see step 1)

If there are bugs while posting, capture the bug via screen grab or video and send to devteam and alert PSC so they can prioritize it high priority

 

 

            UPDATING TRACKVIA RECORD -->

                      PRODUCT & SYSTEMS COORDINATOR --> upon campaign completion update Trackvia

record with:

                                    Stop Date

                                    Status = Expired (reporting not complete but the campaign is done)

DPS --> upon completion of reporting in Leadworks update the Trackvia record with

                                    Status = Complete (indicates all reporting is in place in Leadworks)

 

                     CSM --> updates the Trackvia record

Reporting sent to client check box - (indicates CSM has reviewed the reporting and sent it on to the advertiser & sales rep. this campaign is complete)

Time Line:

Materials due to CSM from Client – 14 calendar days before Ad deploys.  Submit for editorial review.

Editorial due back – 9 calendar days before Ad deploys

Materials due to Facebook Team – 8 calendar days before Ad deploys 

Proof send to CSM – 4-7 calendar days before Ad deploys

CSM works with client for approval (edits made during this time – Days 2-3 before the ad deploys

Approval given to Facebook team, Ad set to live – Day before ad goes live

 

Example:  May 29th deployment date

CSM  - Receives Materials May 15th.  Review materials and compare to Audience.  If good, Submit editorial request via smartsheet

Editorial – Makes suggests/adjusts Ad text and gets ad back to CSM by EOD May 20th

CSM - Materials due to FB team – May 21st

QADR – Proof  due to CSM Monday May 25th (ignore that this is Memorial day this year)

CSM – Work with client and QADR on any edits. Send approval by  EOD May 27th.

PSC – Review Ad/Audience and set Ad to go live.

 

PRICING INFORMATION

  • $2,000 net for audience segments under 5,000

  • $3,075 net for audience segments ranging from 5,000 – 15,000

  • $4,100 net for audience segments over 15,000

  • Or purchase as part of a multi-touch package for added frequency and savings

*All prices listed are NET pricing