With people gazing 5x longer at video than at static content on Facebook, you can feature your product in action and deliver your message to a specific audience segment with Facebook Video.
Our Facebook Video ads are the ONLY way to target PMMI Media Group’s email database with your video on Facebook! These audiences are not available if you advertise directly on Facebook.
Your product video (up to 15 seconds), sponsored by our Facebook page, will play on the newsfeed of the audience of your choice (originating from PMMI Media Group's email database).
You choose the target audience from our e-database.
We monitor your ad throughout the campaign, course-correcting as needed and provide an end of campaign report showing impressions, video play percentage, and total audience size.
Campaigns generally run 5-7 days
Leads provided for likes/comments/shares
Purchase as a stand-alone product or as part of a multi-touch package
Frequency is key. We recommend purchasing Facebook Videos as part of a package whenever possible.
Facebook is set up to automatically serve around viewing behaviors of the audience to get best response.
*Your campaign will run across all Meta channels – Facebook and Instagram.
We’re not using Facebook’s data, websites you visit, income info, etc. to target. All the targeting is done on our end with legitimately obtained data.
Separate your personal feelings about Facebook from its effectiveness as a marketing channel. The facts show that the people you want to reach are clicking on Facebook.
Facebook Video is the best way to get your video in front of your target audience in the shortest amount of time.
Facebook sponsored post is the best way to drive traffic to your website.
Perfect for time-sensitive videos
Facebook Videos generally see a Percentage of Video Plays at 25% ranging between 10 and 20%.
Cannabis - read this! Not the usual yada yada
Note: Even with the above, there is still a chance the ad can get rejected.
Allow plenty of extra time for these campaigns! More work is required on both sides, the advertiser's and PMG's.
Finally: We are restricting sales to one campaign per week to the Cannabis audience.
Facebook versus LinkedIn
Breakdown of PAN LinkedIn & Facebook Products
PAN LinkedIn & Facebook during Show Season
PAN for PACK EXPO LinkedIn & Facebook
Beverage
19.99% VTR
Video Views Delivered - 35,707
Food
18.51% VTR
52,024 impressions delivered
Video file - 1080x1080 with a minimum width of 600 pixels and 1920x1080 for Full HD. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.
Image - size 1200X628 or 1080x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)
Pre-header - no more than 90 characters, including spaces (B)
Description - no more than 25 characters, including spaces (C)
**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.
Shane Novacek, Marketing Communications Manager
Beckhoff Automation
"Running Facebook with PMMI Media Group is just smarter advertising. You're more likely reach the right people who are receptive to your message and you're not contributing to the noise of someone who's only looking for packaging materials. They're maybe not going to care and you're not annoying them with a message that misses the mark. So it helps us make sure that we're sending to an audience that could actually act on our message and that's just the way marketing and advertising is going which is more customized, more frequent messages to smaller groups of people who you know more about. Whether it's a persona or just based on certain criteria that you're targeting, and PMMI Media definitely helps us do that."
"Running Facebook with PMMI Media Group is just smarter advertising. You're more likely reach the right people who are receptive to your message and you're not contributing to the noise of someone who's only looking for packaging materials. They're maybe not going to care and you're not annoying them with a message that misses the mark. So it helps us make sure that we're sending to an audience that could actually act on our message and that's just the way marketing and advertising is going which is more customized, more frequent messages to smaller groups of people who you know more about. Whether it's a persona or just based on certain criteria that you're targeting, and PMMI Media definitely helps us do that."
Shane Novacek, Marketing Communications Manager
Beckhoff Automation
FACEBOOK PROCESS
1. ORDER REVIEW --> CSM
Check to make sure the correct report is on the advertiser’s dashboard in Leadworks
Check records in Trackvia - did they come through correctly?
Check Ad Systems and update billing date if applicable (AS Billing process)
2. MATERIALS COLLECTION --> CSM
Reach out to customer 3 times for materials. CC the rep. on your 3rd materials request.
If no materials received after 3rd request mark the date and ‘materials not received’ box in Trackvia - email the rep. to let them know we are done chasing for materials. (For MUNDO, need both English and Spanish text/image)
Drop Leadworks campaign link into campaign link URL in Trackvia record and materials into Trackvia upon receipt. Check yes for "PAN - Facebook/Linked In?"
3. POSTING TO FACEBOOK --> QA & DIGITAL REPORTING (QADR)/PRODUCT & SYSTEMS COORDINATOR (PSC)
Nadia creates proof in Creative Hub and provides to CSM to send to customer for their approval.
Upon approval of proof by customer, In Trackvia, the QADR checks ues under " Facebook/LinkedIn Ad approved" and loads approved Mock up to Trackvia
PSC to post the campaign to Facebook
PSC sets Trackvia record to Active and update stop date
4. CAMPAIGN MONITORING --> PRODUCT & SYSTEMS COORDINATOR
Monitor the campaigns daily to make sure we are staying on targeted for spend rate
5. REPORTING --> DPS & QA & DIGITAL REPORTING
Upon completion of campaign QADR adds the campaign into the smartsheet and pulls/provides a lead spreadsheet from Omeda.
POSTING DATA IN LEADWORKS --> DPS
Drop reporting data into campaign in Leadworks
If no record is found for that campaign reach out to CSM and let them know (this shouldn’t be happening - see step 1)
If there are bugs while posting, capture the bug via screen grab or video and send to devteam and alert PSC so they can prioritize it high priority
UPDATING TRACKVIA RECORD -->
PRODUCT & SYSTEMS COORDINATOR --> upon campaign completion update Trackvia
record with:
Stop Date
Status = Expired (reporting not complete but the campaign is done)
DPS --> upon completion of reporting in Leadworks update the Trackvia record with
Status = Complete (indicates all reporting is in place in Leadworks)
CSM --> updates the Trackvia record
Reporting sent to client check box - (indicates CSM has reviewed the reporting and sent it on to the advertiser & sales rep. this campaign is complete)
Time Line:
Materials due to CSM from Client – 14 calendar days before Ad deploys. Submit for editorial review.
Editorial due back – 9 calendar days before Ad deploys
Materials due to Facebook Team – 8 calendar days before Ad deploys
Proof send to CSM – 4-7 calendar days before Ad deploys
CSM works with client for approval (edits made during this time – Days 2-3 before the ad deploys
Approval given to Facebook team, Ad set to live – Day before ad goes live
Example: May 29th deployment date
CSM - Receives Materials May 15th. Review materials and compare to Audience. If good, Submit editorial request via smartsheet
Editorial – Makes suggests/adjusts Ad text and gets ad back to CSM by EOD May 20th
CSM - Materials due to FB team – May 21st
QADR – Proof due to CSM Monday May 25th (ignore that this is Memorial day this year)
CSM – Work with client and QADR on any edits. Send approval by EOD May 27th.
PSC – Review Ad/Audience and set Ad to go live.
CANNABIS FACEBOOK POSTS PROCESS
Only one campaign for Cannabis can run per week because the audience is so small.
1) Reach out to customer for materials by email
Remind customer that these ads are very finicky because Cannabis isn’t approved at the federal level. We will need materials much earlier than normal to make sure we get them through what will likely be a couple rounds of back and forth.
Materials needed 2 weeks prior to run date.
In order to reduce the likelihood of the ads being rejected and unable to serve in Facebook, here are some things to take note:
2) Create landing page and Facebook post
3) Schedule Facebook post
4) Collect leads 2 or 3 days after the ads have run
Targeted - $2,750 net
General - $5,000 net
*All prices listed are NET pricing
Premium pricing is in place for Facebook campaigns occurring around PACK EXPO International, 10/4 to 11/15.