Looking to drive traffic to your website? Target a specific audience segment from our database on Facebook.

• Facebook is the single-highest direct performing channel we have

  • On average, Facebook outperforms e-blasts in terms of response by a factor of 4 times

• Facebook’s cost per click is also 4 times lower than the cost per click on LinkedIn and generates better results.

Total campaign management

We will manage the campaign for you from start to finish including campaign reporting showing impressions and clickthrough rate.

• Campaigns generally run 5-7 days

  • Campaigns always start on Fridays, to get that initial weekend boost

• Leads provided for likes/comments/shares

• Purchase as a stand-alone product or as part of a multi-touch package

  • Frequency is key. We recommend purchasing Facebook Sponsored Posts as part of a package whenever possible

Remember, the people you are reaching on Facebook are not necessarily the same people you are reaching via email. Using multiple channels is an effective way to broaden your reach.

Facebook is set up to automatically serve around viewing behaviors of the audience to get best response.

• 16+ placements, including mobile and desktop news feeds, Facebook stories, Instagram feed and stories, feeds within Facebook groups, Marketplace placements, etc. 
• We encourage you to not limit to a single placement (ex. right rail)
  • For example, if the audience tends to be heavy Instagram users, then you just lost a lot of opportunity to reach them.
  • We want to be responsive to the way the recipient is engaging with media in that moment

We’ve got your privacy concerns covered

We’re not using Facebook’s data, websites you visit, income info, etc. to target. All the targeting is done on our end with legitimately obtained data.

Separate your personal feelings about Facebook from its effectiveness as a marketing channel. The facts show that the people you want to reach are clicking on Facebook.

Drive web traffic

Awareness

Social

PAN

Sales Reps Should Keep the Following in Mind:

• A Facebook sponsored post is the best way to drive traffic to your website.

  • A strong call to action is key for performance

  • Facebook Sponsored Posts generally see an average Unique CTR of 1-3%

    • Unique CTR is calculated by dividing the number of clicks by the number of unique people reached

• A Facebook Sponsored Post is the best way to drive traffic to your website, while a Facebook Video is the best way to get a time sensitive video in front of the most people in the shortest amount of time

Additional Information

Miscellaneous Items

List Pull Link

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

• Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1.91:1 to 1:1 (A)

  • Avoid images with text (text must compose less than 20% of the image)

  • Optimize attention with simple composition, bold color and appropriate cropping.

  • Convey relevance

  • Logo/branding needs to be visible

• Message - should include no more than 125 characters (including spaces) (B)

• Headline - should be no more than 25 characters (C)

• Link Description - No more than 30 characters (D)

• Landing Page URL

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.

FACEBOOK PROCESS

1. ORDER REVIEW --> CSM

            Check to make sure the correct report is on the advertiser’s dashboard in Leadworks

            Check records in Trackvia - did they come through correctly?

   Check Ad Systems and update billing date if applicable (AS Billing process)

2. MATERIALS COLLECTION --> CSM

            Reach out to customer 3 times for materials. CC the rep. on your 3^rd materials request.

If no materials received after 3^rd request mark the date and ‘materials not received’ box in Trackvia - email the rep. to let them know we are done chasing for materials. (For MUNDO, need both English and Spanish text/image)

Drop Leadworks campaign link into campaign link URL in Trackvia record and materials into Trackvia upon receipt.  Check yes for "PAN - Facebook/Linked In?"

3. POSTING TO FACEBOOK --> QA & DIGITAL REPORTING (QADR)/PRODUCT & SYSTEMS COORDINATOR (PSC)

Nadia creates proof in Creative Hub and provides to CSM to send to customer for their approval.        

Upon approval of proof by customer, In Trackvia, the QADR checks ues under " Facebook/LinkedIn Ad approved" and loads approved Mock up to Trackvia

PSC to post the campaign to Facebook

PSC sets Trackvia record to Active and update stop date

4. CAMPAIGN MONITORING --> PRODUCT & SYSTEMS COORDINATOR

            Monitor the campaigns daily to make sure we are staying on targeted for spend rate

5. REPORTING --> DPS & QA & DIGITAL REPORTING

Upon completion of campaign QADR adds the campaign into the smartsheet and pulls/provides a lead spreadsheet from Omeda.

            POSTING DATA IN LEADWORKS --> DPS

                        Drop reporting data into campaign in Leadworks

If no record is found for that campaign reach out to CSM and let them know (this shouldn’t be happening - see step 1)

If there are bugs while posting, capture the bug via screen grab or video and send to devteam and alert PSC so they can prioritize it high priority

            UPDATING TRACKVIA RECORD -->

                      PRODUCT & SYSTEMS COORDINATOR --> upon campaign completion update Trackvia

record with:

                                    Stop Date

                                    Status = Expired (reporting not complete but the campaign is done)

DPS --> upon completion of reporting in Leadworks update the Trackvia record with

                                    Status = Complete (indicates all reporting is in place in Leadworks)

                     CSM --> updates the Trackvia record

Reporting sent to client check box - (indicates CSM has reviewed the reporting and sent it on to the advertiser & sales rep. this campaign is complete)

Time Line:

Materials due to CSM from Client – 14 calendar days before Ad deploys.  Submit for editorial review.

Editorial due back – 9 calendar days before Ad deploys

Materials due to Facebook Team – 8 calendar days before Ad deploys 

Proof send to CSM – 4-7 calendar days before Ad deploys

CSM works with client for approval (edits made during this time – Days 2-3 before the ad deploys

Approval given to Facebook team, Ad set to live – Day before ad goes live

Example:  May 29^th deployment date

CSM  - Receives Materials May 15^th.  Review materials and compare to Audience.  If good, Submit editorial request via smartsheet

Editorial – Makes suggests/adjusts Ad text and gets ad back to CSM by EOD May 20^th

CSM - Materials due to FB team – May 21^st

QADR – Proof  due to CSM Monday May 25^th (ignore that this is Memorial day this year)

CSM – Work with client and QADR on any edits. Send approval by  EOD May 27^th.

PSC – Review Ad/Audience and set Ad to go live.