Target a specific audience segment from our database as they watch videos on over 100,000 brand-safe websites. Imagine someone in your target audience (in our database) going to Weather.com to watch a weather video and the first 15 seconds is a commercial from you.
We will provide total campaign managment from start to finish including reporting after completion.
Campaigns generally run over a period of months
Expect to see a completion rate of 40-50%
Purchase as a stand-alone product or as part of a multi-touch package
Recommended over static online display ads
Diríjase a un segmento de audiencia específico de nuestra base de datos mientras ven videos en más de 100.000 sitios web seguros para marcas. Imagine que alguien de su público objetivo (en nuestra base de datos) va a Weather.com para ver un video del tiempo y los primeros 15 segundos son un comercial suyo.
Proporcionaremos gestión total de la campaña de principio a fin, incluidos los informes después de la finalización.
Pre-roll on WWW is the best option for branding over time (better than Facebook -- more exposure)
Not recommended for pushing out a highly time-sensitive video.
Recommend purchasing as part of a Single-Audience Multi-touch package whenever possible because the video exposures has the potential to enhance clickthrough from Facebook Sponsored posts.
Not a traffic driver - very little clickthrough - it’s all about building awareness
Longer video permitted but 15 seconds is recommended
Delivered with sound turned on (unlike Facebook video)
Viewers can skip after 5 seconds but about 40% watch all the way to the end
PRE-ROLL VIDEO PROCESS
1. ORDER REVIEW --> CSM
Check to make sure the correct report is created in Leadworks. Drop Leadworks campaign link into campaign link URL in Trackvia record.
Check records in Trackvia - did they come through correctly?
Check Ad Systems and update billing date if applicable (AS Billing process)
2. MATERIALS COLLECTION --> DPS, & CSM
DPS --> Reach out to customer 3 times for materials. CC the CSM and rep. on your 3rd materials request. **If no materials received after 3rd request mark the date and ‘materials not received’ box in Trackvia - email the rep. to let them know we are done chasing for materials.
Drop materials into Trackvia upon receipt. Alert CSM materials are in.
Once Video is live, drop Video Pre-Roll asset link and screenshot into Leadworks Audience Network report. The video link can be found here.
CSM --> Add audience, start/stop dates, impression goal and estimated audience size into Leadworks Audience Network report.
Create/Pull Query in Omeda. Process list according to the PAN refresh process.
Drop list into Trackvia record and mark the campaign Ready for Production.
Change Trackvia status to pending.
3. CREATING CAMPAIGN IN ADAPTIVE--> DIGITAL PRODUCTION & REPORTING (DPR)
Load Audience into Adaptive.
Create Campaign and load creatives.
Impressions, Creatives, URL and Audience should be in Trackvia Record.
Load the video into google drive prior to loading it into Adaptive.
Drop the google drive link into the Pre-Roll video spreadsheet.
Turn status to Active in Trackvia.
Check back 24 hours later to make sure creative was accepted.
4. CAMPAIGN MONITORING --> DPR
Monitor the campaigns daily to make sure we are staying on targeted for spend rate.
5. REPORTING --> QA & DIGITAL REPORTING (QADR)
Reach out to adaptive the 1st of each month for completion rate for each active video in the last 365 days.
Update Impressions and completion Rate for each campaign in this view.
Mark any campaigns that have ended expired.
UPDATING TRACKVIA RECORD -->
QADR--> upon campaign completion update Trackvia record with
Status = Expired (campaign ended, metrics are in Leadworks, not sent to client)
CSM --> updates the Trackvia record status to be completed
Put a check in the reporting sent to client check box - (indicates CSM has reviewed the reporting and sent it on to the advertiser & sales rep. this campaign is complete)
Video editing - $600
*CPM = cost per 1,000 impressions