Online Display Advertising (across the web) works by targeting known qualified buyers as they browse across 100k brand-safe sites. These ads are triggered by WHO they are, not simply their online behavior or where they work.  

Easy as...

1. Choose your audience
2. Provide your materials*
3. Get your results 

*For an additional fee, we'll create your ads for you (You'll receive four IAB standard sizes)

How it works...

• Campaigns typically run a few months to a year
• Continuously monitored and optimized by an elite team

Reporting...

• Reporting is broken down into easy-to-read chunks
  • creative size, impressions, clicks, and CTR
• Our average CTR for banner ads is 0.11%

Awareness

PAN

Web

La publicidad gráfica en línea (en la web) funciona al dirigirse a compradores calificados conocidos mientras navegan por 100.000 sitios de marca seguros. Estos anuncios se activan por QUIENES son, no simplemente por su comportamiento en línea o dónde trabajan.

Tan fácil como...

1. Elija su audiencia
2. Proporcione sus materiales *
3. Obtenga sus resultados

* Por una tarifa adicional, crearemos sus anuncios por usted (recibirá cuatro tamaños estándar IAB)

Cómo funciona...

• Las campañas suelen durar de unos meses a un año.
• Supervisadas y optimizadas continuamente por un equipo élite

Informes...

• Los informes se dividen en partes fáciles de leer.
• tamaño del creativo, impresiones, clics y CTR
• Nuestro CTR promedio para anuncios de cintilla (banner) es 0,11%

Awareness

PAN

Web

SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:

Why can't we provide screenshots?

- These ads are serving on hundreds of thousands of sites

- You're NOT the targeted audience

- For clients that insist, we can offer mock screenshots where we "inject" the ad into a likely enviorment for a visual reference, but this is only a mock and not a live example. 

Available inventory?

- Check PAN dashboard 

- Check Regular PAN for PACK EXPO

List Pull Link

Provide the following four IAB standard banner sizes:

Note - logo/branding should be clearly visible on all sizes

Formats accepted: jpg, png, gif or animated GIF – maximum 300KB.
We do not accept auto-initiated audio or videos, or expandable banners.

ONLINE DISPLAY PROCESS

1. ORDER REVIEW --> CSM

Check to make sure the correct report is created in Leadworks. Drop Leadworks campaign link into campaign link URL in Trackvia record.

Check records in Trackvia - did they come through correctly?

Check Ad Systems and update billing date if applicable (AS Billing process)

2. MATERIALS COLLECTION --> DPS & CSM

DPS --> Reach out to customer 3 times for materials. CC the CSM and rep. on your 3^rd materials request.  **If no materials received after 3^rd request mark the date and ‘materials not received’ box in Trackvia - email the rep. to let them know we are done chasing for materials.

Drop materials into Trackvia upon receipt.  Alert CSM materials are in.

Load Images and URL into Leadworks Audience Network report.

CSM --> Add audience, start/stop dates, impression goal and estimated audience size into Leadworks Audience Network report.

Review Creative

Create/Pull Query in Omeda.  Process list according to the PAN refresh process.

Drop list into Trackvia record and mark the campaign Ready for Production.

Change Trackvia status to pending.

3. CREATING CAMPAIGN IN ADAPTIVE--> DIGITAL PRODUCTION & REPORTING (DPR)

Load Audience into Adaptive.

Create Campaign and load creatives.  Impressions, Creatives, URL and Audience should be in Trackvia Record.

Turn status to Active in Trackvia.

Check back 24 hours later to make sure creative was accepted.

4. CAMPAIGN MONITORING --> DPR

            Monitor the campaigns daily to make sure we are staying on targeted for spend rate.

5. REPORTING --> QA & DIGITAL REPORTING (QAD

Update Monthly and yearly Impressions for each campaign in this view with metrics from Adaptive.

Mark any campaigns that have ended expired.

UPDATING TRACKVIA RECORD -->

QADR--> upon campaign completion update Trackvia record with

Status = Expired (campaign ended, metrics are in Leadworks, not sent to client)

CSM --> updates the Trackvia record status to be completed

Reporting sent to client check box - (indicates CSM has reviewed the reporting and sent it on to the advertiser & sales rep. this campaign is complete)