PMMI Audience Network: LinkedIn Video CONTACT SALES

Our exclusive LinkedIn Video Ads let you place your video directly in the newsfeeds of a targeted segment of PMMI Media Group's end-user audience on LinkedIn.

Videos can grab attention more easily while scrolling through a feed. Studies show they can generate 3 times more engagement than static content. Plus, videos allow you to showcase information in a more dynamic way, including demonstrations, interviews, and storytelling.

Total campaign management

• You choose the target audience from our exclusive database

• We monitor your ad throughout the campaign and provide an end of campaign report showing video plays, impressions, and unique people reached

• Two week campaign period

• Campaigns are optimized for engagement. We specifically target people most likely to watch your video

Drive web traffic

Awareness

PAN

SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:

*For MUNDO EXPO PACK - No Leads

• • Even though we cannot give lead information, commenters have been very engaged (such as “give me details” or “more information”) – advertisers can reach out to those commenters on their own through LinkedIn.

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Breakdown of PAN LinkedIn & Facebook Products

PAN LinkedIn & Facebook

• This is our typical, year-round PAN LinkedIn and Facebook. Custom audience is chosen from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations.
• Facebook Inventory:
  • Packaging World has five spots available per week
  • PFW, CPG Next, and Mundo have three spots available per week
  • Healthcare Packaging and OEM have two spots available per week
• LinkedIn Inventory:
  • Packaging World has five spots available per two weeks
  • PFW, CPG Next, and Mundo have three spots available per two weeks
  • Healthcare Packaging, OEM, and Emerging Brands have two spots available per two weeks

PAN LinkedIn & Facebook during Show Season

• This is the same product as regular PAN LinkedIn & Facebook detailed above, EXCEPT—for the four weeks before PACK EXPO and two weeks after PACK EXPO—charged at a premium.
  • Why are we charging a premium if this product doesn’t contain PACK EXPO attendees?
    • During PACK EXPO season, we have many more PAN campaigns running compared to other times of year (due to the PAN for PACK EXPO product).
    • To maintain the performance of all our campaigns, we must increase the hard costs for these campaigns. This consequently also increases the price of PAN LinkedIn and Facebook for our advertisers during this time.
  • Why do we have to increase hard costs?
    • Joan has a great presentation that breaks down this concept, comparing PAN campaigns to cupcakes – with hard costs being the “batter”.
• This applies to PW, PFW, and HCP.
  • Inventory matches what is stated above for PAN LinkedIn and Facebook
• Products to select in Naviga/MDT:
  • PW - LinkedIn - Premium Timing
    • 2024
      • Targeted - $4,150
      • General - $8,200
    • 2025 - $5,500
  • HCP - LinkedIn - Premium Timing
    • 2024 - $5,350
    • 2025 - $5,500
  • PFW - LinkedIn - Premium Timing
    • 2024
      • Targeted - $4,150
      • General - $8,200
    • 2025 - $5,500
• The exact dates this applies:
  • 2024 - 10/4/24 to 11/1/24
  • 2025 - 8/29/25 to 10/3/25

PAN for PACK EXPO LinkedIn & Facebook

• This product specifically targets individuals who have registered for PACK EXPO via LinkedIn and Facebook.
• Products to select in Naviga/MDT:
  
  • PE – PAN for PACK EXPO – LinkedIn (1 week prior & show week)
  • PE – PAN for PACK EXPO – LinkedIn (2-3 weeks prior)
• Inventory: Five spots available per product above

FAQs

Q. The pageviews that are reported in my Google Analytics are not matching up with the number of Clicks reported by Facebook/LinkedIn?

A. Is the advertiser’s website hosted in the U.S.? If not, because of privacy laws aboard, we noticed an under reporting of pageviews and other metrics in Google Analytics because Google is not allowed to share that information because of the privacy laws dictated by the country. 

In addition, whether in the U.S. or another country, pageviews and clicks are two different metrics compiled in different ways by different companies, so they will never completely line up.

Q. Can you give us a brief overview on our process for eliminating bots and non-human impressions?

A. LinkedIn/Facebook are in control over the reporting and eliminating or bots/non-human impressions. We do not know what their policy is and cannot provide any information regarding those policies. What we can control and comment on is that we upload our audience to LinkedIn. We do not use the find look alike audience expansion feature that LinkedIn has, so it is indeed just our known first party audience.

Q. I see that I got a lot of clicks reported on my campaign, but only 2 people filled out the form on my landing page. 

 A. While we can’t control the number of people that click or fill out the form on the customer’s landing page, we do have a couple of best practices for high converting landing pages.

• A good landing page optimized for conversions or clicks has one specific action they want the user to take: Download a PDF or Watch a video for example.
• A good landing page optimized for conversions or clicks has a piece of high value content like a White Paper or Video that entices the user to want to fill out a form or click to view the content.
• A good landing page optimized for conversions or clicks would have some short teaser copy that clearly outlined the one action that they wanted to user to take.

Q. How does LinkedIn optimization work with a PMG audience?

A. When we create a social campaign, we provide LinkedIn with the list of our selected audience and tell LinkedIn that this is who we'd like to reach with this ad. LinkedIn can identify the people on our list, which is where the "match" occurs. These are names both within our system and LinkedIn's. Due to this, LinkedIn has action data on these individuals from our list—whether an individual watches video ads regularly, clicks often, or is more likely to comment. When we hand our audience list over to LinkedIn, we tell LinkedIn the type of person we want to reach—a clicker, a watcher, or a commenter. They then serve the ad to individuals on the list we provided who have the highest probability of completing that action. LinkedIn only allows us to optimize for one action (clicking, watching, or commenting) for a campaign.

Q. Why do we optimize videos for views and posts for clicks?

A. For video campaigns, we optimize for views because the goal is to get end-users to watch their video. This is their opportunity to get in front of our audience for an extended period of time and share a detailed message about why they should choose the advertiser's solution. When they provide a video we want to show it to people that are more likely to watch videos, so they have the opportunity to tell their full story. For static campaigns, it's Clicks, impressions, and reach because that product's goal is to get people to click.