Our exclusive LinkedIn Video Ads let you place your video directly in the newsfeeds of a targeted segment of PMMI Media Group's end-user audience on LinkedIn.
Videos can grab attention more easily while scrolling through a feed. Studies show they can generate 3 times more engagement than static content. Plus, videos allow you to showcase information in a more dynamic way, including demonstrations, interviews, and storytelling.
You choose the target audience from our exclusive database
We monitor your ad throughout the campaign and provide an end of campaign report showing video plays, impressions, and unique people reached
Two week campaign period
Campaigns are optimized for engagement. We specifically target people most likely to watch your video
*For MUNDO EXPO PACK - No Leads
——————————————
Breakdown of PAN LinkedIn & Facebook Products
PAN LinkedIn & Facebook during Show Season
PAN for PACK EXPO LinkedIn & Facebook
FAQs
Q. The pageviews that are reported in my Google Analytics are not matching up with the number of Clicks reported by Facebook/LinkedIn?
A. Is the advertiser’s website hosted in the U.S.? If not, because of privacy laws aboard, we noticed an under reporting of pageviews and other metrics in Google Analytics because Google is not allowed to share that information because of the privacy laws dictated by the country.
In addition, whether in the U.S. or another country, pageviews and clicks are two different metrics compiled in different ways by different companies, so they will never completely line up.
Q. Can you give us a brief overview on our process for eliminating bots and non-human impressions?
A. LinkedIn/Facebook are in control over the reporting and eliminating or bots/non-human impressions. We do not know what their policy is and cannot provide any information regarding those policies. What we can control and comment on is that we upload our audience to LinkedIn. We do not use the find look alike audience expansion feature that LinkedIn has, so it is indeed just our known first party audience.
Q. I see that I got a lot of clicks reported on my campaign, but only 2 people filled out the form on my landing page.
A. While we can’t control the number of people that click or fill out the form on the customer’s landing page, we do have a couple of best practices for high converting landing pages.
Q. How does LinkedIn optimization work with a PMG audience?
A. When we create a social campaign, we provide LinkedIn with the list of our selected audience and tell LinkedIn that this is who we'd like to reach with this ad. LinkedIn can identify the people on our list, which is where the "match" occurs. These are names both within our system and LinkedIn's. Due to this, LinkedIn has action data on these individuals from our list—whether an individual watches video ads regularly, clicks often, or is more likely to comment. When we hand our audience list over to LinkedIn, we tell LinkedIn the type of person we want to reach—a clicker, a watcher, or a commenter. They then serve the ad to individuals on the list we provided who have the highest probability of completing that action. LinkedIn only allows us to optimize for one action (clicking, watching, or commenting) for a campaign.
Q. Why do we optimize videos for views and posts for clicks?
A. For video campaigns, we optimize for views because the goal is to get end-users to watch their video. This is their opportunity to get in front of our audience for an extended period of time and share a detailed message about why they should choose the advertiser's solution. When they provide a video we want to show it to people that are more likely to watch videos, so they have the opportunity to tell their full story. For static campaigns, it's Clicks, impressions, and reach because that product's goal is to get people to click.