PMMI Audience Network: LinkedIn Sponsored Post CONTACT SALES

Drive web traffic
Social
PAN

LinkedIn Traffic Driving Post: Targets a pre-selected query of PMMI contacts on their personal LinkedIn feed and drives traffic to your intended website.

Audience: Choose your custom audience from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations. Please see the full report of audience selects here: https://pan.pmmimediagroup.com/#/

  • Your Ad will appear on the personal LinkedIn Account of the targeted contacts.
  • Campaign is designed to drive traffic to your intended URL when the contact clicks on your ad. 
  • Campaign KPIs are historically strong. Engagement of PMMI database contacts matched to LinkedIn’s database contacts results in high click-through rates. Ask your sales rep for details.

Deliverable: LinkedIn Post which includes your Image, Headline and Designated URL; ad may be updated with video rather than static post; ask your sales rep for details.

Timeframe: 10-14 day campaign period

Drive web traffic
Social
PAN

Publicación Patrocinada por LinkedIn

 

Llegue a los compradores mientras se desplazan por LinkedIn.

Una cosa es compartir su contenido y promociones en sus propias cuentas sociales. Pero una forma más efectiva de captar nuevos canales es atraer tráfico a su sitio web dirigiéndose a nuevos prospectos en sus transmisiones.

Nuestras campañas de LinkedIn le permiten orientar anuncios sociales a posibles compradores en nuestra base de datos verificada y comprometida.


¿Por qué LinkedIn?

  • La red profesional más grande del país.
  • El 40 por ciento de los usuarios de LinkedIn visita el sitio diariamente.

¡Estas campañas son la ÚNICA forma de dirigirse a la base de datos de correo electrónico de PMMI Media Group en LinkedIn! Estas audiencias no están disponibles si usted se anuncia directamente en LinkedIn.

Cómo funciona

  • Elija una campaña enfocada o general
    • Enfocada: ¡Díganos a quién está tratando de llegar y crearemos una consulta personalizada a partir de nuestra base de datos que se ajuste a su público objetivo!
    • General: Elija un solo segmento de audiencia desde nuestro panel de control (no enfocado) con un alcance en LinkedIn de más de 15K.

  • Suministre un mínimo de 2 conjuntos completos de creatividad (puede aceptar hasta 4)
    • La creatividad adicional permite que su anuncio se publique con más frecuencia.

  • Se asume todo el manejo de la campaña por usted:
    • Configurando la entrega ideal de anuncios.
    • Monitoreando y gestionando el desempeño de su anuncio e informando todas las estadísticas claves como:
      • impresiones de anuncios,
      • tasa de clics,
      • tamaño total de audiencia alcanzada

 

  • Reciba información de contacto de todos los espectadores a quienes les guste, o que comenten o compartan su anuncio.
Drive web traffic
Social
PAN

SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:

Social Media Stats 2023

Breakdown of PAN LinkedIn & Facebook Products

  

PAN LinkedIn & Facebook

  • This is our typical, year-round PAN LinkedIn and Facebook. Custom audience is chosen from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations.
  • Facebook Inventory:
    • Packaging World has five spots available per week
    • PFW, CPG Next, and Mundo have three spots available per week
    • Healthcare Packaging and OEM have two spots available per week
  • LinkedIn Inventory:
    • Packaging World has five spots available per two weeks
    • PFW, CPG Next, and Mundo have three spots available per two weeks
    • Healthcare Packaging, OEM, and Emerging Brands have two spots available per two weeks
  • Products to select in Naviga/MDT:
    • PW – LinkedIn
    • PW – Facebook
    • HCP – LinkedIn
    • HCP – Facebook
    • PFW – LinkedIn
    • PFW – Facebook
    • Mundo – LinkedIn
    • Mundo – Facebook
    • CPG – LinkedIn
    • CPG – Facebook
    • OEM – Linkedin
    • OEM – Facebook
    • EB – LinkedIn

   

PAN LinkedIn & Facebook during Show Season

  • This is the same product as regular PAN LinkedIn & Facebook detailed above, EXCEPT—for the four weeks before PACK EXPO and two weeks after PACK EXPO—charged at a premium.
  • This applies to PW, PFW, and HCP.
    • Inventory matches what is stated above for PAN LinkedIn and Facebook
  • Products to select in Naviga/MDT:
      • PW - LinkedIn - Premium Timing
        • Targeted - $4,150
        • General - $8,200
      • PW - Facebook - Premium Timing
        • Targeted - $3,300
        • General - $5,900
      • HCP - LinkedIn - Premium Timing
        • $5,350
      • HCP - Facebook - Premium Timing
        • $4,300
      • PFW - LinkedIn - Premium Timing
        • Targeted - $4,150
        • General - $8,200
      • PFW - Facebook - Premium Timing
        • Targeted - $3,300
        • General - $5,900
  • The exact dates this applies to in 2024: 10/4 to 11/15

    

PAN for PACK EXPO LinkedIn & Facebook

  • This product specifically targets individuals who have registered for PACK EXPO via LinkedIn and Facebook.
  • Products to select in Naviga/MDT:
    • PE – PAN for PACK EXPO – Facebook – Week of Show
    • PE – PAN for PACK EXPO – Facebook – 1 Week Prior
    • PE – PAN for PACK EXPO – Facebook – 2 Weeks Prior
    • PE – PAN for PACK EXPO – Facebook – 3 Weeks Prior
    • PE – PAN for PACK EXPO – LinkedIn (1 week prior & show week)
    • PE – PAN for PACK EXPO – LinkedIn (2-3 weeks prior)
  • Inventory: Five spots available per product above

 

 

SUCCESSFUL CAMPAIGNS

Please submit the items indicated below.

** Supply a minimum of 3 full sets of creative (can accept up to 5) is required.

    • Additional creative allows for your ad to be served more frequently

Materials are due 14 days before the start date of your campaign.

  • Message - should include no more than 125 characters (including spaces) (B)

  • Headline - should be no more than 25 characters (C)

  • Landing Page URL

  • CTA
    • Apply
    • Download
    • View Quote
    • Learn More
    • Sign Up
    • Subscribe
    • Register
    • Join
    • Attend
    • Request Demo

  • Image OR Video

    • If Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1:1 OR Resolution 1200xx628; Ratio 1.91:1 

      • Avoid images with text (text must compose less than 20% of the image)

        • Optimize attention with simple composition, bold color and appropriate cropping.

        • Convey relevance

        • Logo/branding needs to be visible
    • If Video - File Type .mp4; Duration 3 seconds (min) to 30 seconds (max)
      • Ratio 4:5, 9:16, 16:9, or 1:1
      • Frame Rate: 30 frames per second
      • File Size: 75 KB (min) to 200 MB (max)
      • Custom Thumbnail recommended
        • File Type: .jpg or .png
        • Aspect ratio & resolution should match video's

**Our specs for text word count are strict so that we can accommodate all LinkedIn placements, whether it’s in the main feed on desktop or in a mobile banner.

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