With people gazing 5x longer at video than at static content on Facebook, you can feature your product in action and deliver your message to a specific audience segment with Facebook Video.
Our Facebook Video ads are the ONLY way to target PMMI Media Group’s email database with your video on Facebook! These audiences are not available if you advertise directly on Facebook.
Your product video (up to 15 seconds), sponsored by our Facebook page, will play on the newsfeed of the audience of your choice (originating from PMMI Media Group's email database).
You choose the target audience from our e-database.
We monitor your ad throughout the campaign, course-correcting as needed and provide an end of campaign report showing impressions, video play percentage, and total audience size.
Campaigns generally run 5-7 days
Leads provided for likes/comments/shares
Purchase as a stand-alone product or as part of a multi-touch package
Frequency is key. We recommend purchasing Facebook Videos as part of a package whenever possible.
Facebook is set up to automatically serve around viewing behaviors of the audience to get best response.
*Your campaign will run across all Meta channels – Facebook and Instagram.
We’re not using Facebook’s data, websites you visit, income info, etc. to target. All the targeting is done on our end with legitimately obtained data.
Separate your personal feelings about Facebook from its effectiveness as a marketing channel. The facts show that the people you want to reach are clicking on Facebook.
Facebook Video is the best way to get your video in front of your target audience in the shortest amount of time.
Facebook sponsored post is the best way to drive traffic to your website.
Perfect for time-sensitive videos
Facebook Videos generally see a Percentage of Video Plays at 25% ranging between 10 and 20%.
Cannabis - read this! Not the usual yada yada
Note: Even with the above, there is still a chance the ad can get rejected.
Allow plenty of extra time for these campaigns! More work is required on both sides, the advertiser's and PMG's.
Finally: We are restricting sales to one campaign per week to the Cannabis audience.
Facebook versus LinkedIn
Video file - 1080x1080 with a minimum width of 600 pixels and 1920x1080 for Full HD. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.
Image - size 1200X628 or 1080x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)
Pre-header - no more than 90 characters, including spaces (B)
Description - no more than 25 characters, including spaces (C)
**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.
Shane Novacek, Marketing Communications Manager
Beckhoff Automation
"Running Facebook with PMMI Media Group is just smarter advertising. You're more likely reach the right people who are receptive to your message and you're not contributing to the noise of someone who's only looking for packaging materials. They're maybe not going to care and you're not annoying them with a message that misses the mark. So it helps us make sure that we're sending to an audience that could actually act on our message and that's just the way marketing and advertising is going which is more customized, more frequent messages to smaller groups of people who you know more about. Whether it's a persona or just based on certain criteria that you're targeting, and PMMI Media definitely helps us do that."
"Running Facebook with PMMI Media Group is just smarter advertising. You're more likely reach the right people who are receptive to your message and you're not contributing to the noise of someone who's only looking for packaging materials. They're maybe not going to care and you're not annoying them with a message that misses the mark. So it helps us make sure that we're sending to an audience that could actually act on our message and that's just the way marketing and advertising is going which is more customized, more frequent messages to smaller groups of people who you know more about. Whether it's a persona or just based on certain criteria that you're targeting, and PMMI Media definitely helps us do that."
Shane Novacek, Marketing Communications Manager
Beckhoff Automation