PMMI Audience Network: Facebook Sponsored Post CONTACT SALES

Facebook Traffic Driving Post: Targets a pre-selected query of PMMI contacts on their personal Facebook feed and drives traffic to your intended website.

Audience: Choose your custom audience from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations. Please see the full report of audience selects here:  https://pan.pmmimediagroup.com/#/

• Your Ad will appear on the personal Facebook Account* of the targeted contacts.
• Campaign is designed to drive traffic to your intended URL when the contact clicks on your ad. 
• Campaign KPIs are historically strong. Engagement of PMMI database contacts matched to Facebook’s database contacts results in high click-through rates. Ask your sales rep for details.

Deliverable: Facebook Post which includes your Image, Headline and Designated URL; ad may be updated with video rather than static post; ask your sales rep for details.

Timeframe: 5-7 day campaign period

*Your campaign will run across all Meta channels – Facebook and Instagram.

Drive web traffic

Social

PAN

Sales Reps Should Keep the Following in Mind:

• A Facebook sponsored post is the best way to drive traffic to your website.

  • A strong call to action is key for performance

  • Facebook Sponsored Posts generally see an average Unique CTR of 1-3%

    • Unique CTR is calculated by dividing the number of clicks by the number of unique people reached

• A Facebook Sponsored Post is the best way to drive traffic to your website, while a Facebook Video is the best way to get a time sensitive video in front of the most people in the shortest amount of time

Facebook versus LinkedIn

• This is changing. LinkedIn gaining ground, Facebook still good, but match rates are lower than what they used to be. We'll update you on this. 
• Facebook sees a Unique CTR of over 3% on average (we tell customers to expect 1-3%) and LinkedIn averages less than 1%

Additional Information

Product Sheet

Social Media Stats 2023

Miscellaneous Items

List Pull Link

Facebook Privacy Policy

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

** Please provide a minimum of 3 full sets of creative. We can accept up to 4 sets.

• Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1:1 OR Resolution 1200xx628; Ratio 1.91:1 

  • Avoid images with text (text must compose less than 20% of the image)

  • Optimize attention with simple composition, bold color and appropriate cropping.

  • Convey relevance

  • Logo/branding needs to be visible

• Message - should include no more than 125 characters (including spaces) (B)

• Headline - should be no more than 25 characters (C)

• Link Description - No more than 30 characters (D)

• Landing Page URL

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.

*Youtube Links are not allowed