Facebook Traffic Driving Post: Targets a pre-selected query of PMMI contacts on their personal Facebook feed and drives traffic to your intended website.

Audience: Choose your custom audience from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations. Please see the full report of audience selects here:  https://pan.pmmimediagroup.com/#/

• Your Ad will appear on the personal Facebook Account* of the targeted contacts.
• Campaign is designed to drive traffic to your intended URL when the contact clicks on your ad. 
• Campaign KPIs are historically strong. Engagement of PMMI database contacts matched to Facebook’s database contacts results in high click-through rates. Ask your sales rep for details.

Deliverable: Facebook Post which includes your Image, Headline and Designated URL; ad may be updated with video rather than static post; ask your sales rep for details.

Timeframe: 5-7 day campaign period

*Your campaign will run across all Meta channels – Facebook and Instagram.

Drive web traffic

Social

PAN

¡Dirija tráfico a su sitio!

¡Esta es la ÚNICA forma de apuntarle a la base de datos de correo electrónico de PMMI Media Group con su contenido en Facebook! Obtenga acceso a toda nuestra audiencia Mundo (20-25k) que no está disponible si usted anuncia directamente en Facebook.

¿Qué tipo de campaña es la adecuada para usted?

Video

• Muestre su producto en acción
• Contenido urgente que desea compartir con la mayor cantidad de personas en el menor tiempo posible

Publicación patrocinada

• Dirija el tráfico a su sitio
• Genere conciencia de marca

Gestión total de campañas

• Las campañas suelen durar de 5 a 14 días.
• La frecuencia es clave. Recomendamos comprar Facebook como parte de un paquete siempre que sea posible.
• Espere llegar a 20-25.000 personas
• Publicación patrocinada en Facebook: CTR único entre 1-3%
• Video de Facebook: VTR de 10 segundos de 10-30%
• Sin clientes potenciales
  • Aunque no podemos brindar información de clientes potenciales, los comentarios han mostrado mucha involucración (como "deme detalles" o "más información") - los anunciantes pueden comunicarse con los autores de los comentarios por su cuenta a través de Facebook

Facebook está configurado para presentar automáticamente en torno a los comportamientos de visualización de la audiencia para obtener la mejor respuesta.

• Más de 16 ubicaciones, que incluyen agregadores (feeds) de noticias para dispositivos móviles y de escritorio, historias de Facebook, feeds e historias de Instagram, feeds dentro de grupos de Facebook, colocaciones en Marketplace, etc.
• Le recomendamos que no se limite a una sola ubicación (p. ej., columna derecha)
• Por ejemplo, si la audiencia tiende a ser un gran número de usuarios de Instagram, entonces acaba de perder muchas oportunidades de llegar a ellos.
• Queremos responder a la forma en que el destinatario se relaciona con los medios en ese momento

Cubrimos sus inquietudes de privacidad

No utilizamos los datos de Facebook, los sitios web que visita, la información de ingresos, etc. para orientar la publicidad. Toda la orientación se realiza por nuestra parte con datos obtenidos legítimamente.

Separe sus sentimientos personales sobre Facebook de su eficacia como canal de marketing. Los hechos muestran que las personas a las que desea llegar están haciendo clic en Facebook.

Drive web traffic

Social

PAN

Sales Reps Should Keep the Following in Mind:

*For MUNDO EXPO PACK - No Leads

• • Even though we cannot give lead information, commenters have been very engaged (such as “give me details” or “more information”) – advertisers can reach out to those commenters on their own through LinkedIn.

• A Facebook sponsored post is the best way to drive traffic to your website.

  • A strong call to action is key for performance

  • Facebook Sponsored Posts generally see an average Unique CTR of 1-3%

    • Unique CTR is calculated by dividing the number of clicks by the number of unique people reached

• A Facebook Sponsored Post is the best way to drive traffic to your website, while a Facebook Video is the best way to get a time sensitive video in front of the most people in the shortest amount of time

Facebook versus LinkedIn

• This is changing. LinkedIn gaining ground, Facebook still good, but match rates are lower than what they used to be. We'll update you on this. 
• Facebook sees a Unique CTR of over 3% on average (we tell customers to expect 1-3%) and LinkedIn averages less than 1%

Breakdown of PAN LinkedIn & Facebook Products

PAN LinkedIn & Facebook

• This is our typical, year-round PAN LinkedIn and Facebook. Custom audience is chosen from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations.
• Facebook Inventory:
  • Packaging World has five spots available per week
  • PFW, CPG Next, and Mundo have three spots available per week
  • Healthcare Packaging and OEM have two spots available per week
• LinkedIn Inventory:
  • Packaging World has five spots available per two weeks
  • PFW, CPG Next, and Mundo have three spots available per two weeks
  • Healthcare Packaging, OEM, and Emerging Brands have two spots available per two weeks

PAN LinkedIn & Facebook during Show Season

• This is the same product as regular PAN LinkedIn & Facebook detailed above, EXCEPT—for the four weeks before PACK EXPO and two weeks after PACK EXPO—charged at a premium.
  • Why are we charging a premium if this product doesn’t contain PACK EXPO attendees?
    • During PACK EXPO season, we have many more PAN campaigns running compared to other times of year (due to the PAN for PACK EXPO product).
    • To maintain the performance of all our campaigns, we must increase the hard costs for these campaigns. This consequently also increases the price of PAN LinkedIn and Facebook for our advertisers during this time.
  • Why do we have to increase hard costs?
    • Joan has a great presentation that breaks down this concept, comparing PAN campaigns to cupcakes – with hard costs being the “batter”.
• This applies to PW, PFW, and HCP.
  • Inventory matches what is stated above for PAN LinkedIn and Facebook
• Pricing:
  • PW - Facebook - Premium Timing
    • 2025 - $4,450
  • HCP - Facebook - Premium Timing
    
    • 2025 - $4,450
  • PFW - Facebook - Premium Timing
    • 2025 - $4,450
• The exact dates this applies:
  
  • 2025 - 8/29/25 to 10/3/25

PAN for PACK EXPO LinkedIn & Facebook

• This product specifically targets individuals who have registered for PACK EXPO via LinkedIn and Facebook.
• Products to select in Naviga/MDT:
  • PE – PAN for PACK EXPO – Facebook – Week of Show
  • PE – PAN for PACK EXPO – Facebook – 1 Week Prior
  • PE – PAN for PACK EXPO – Facebook – 2 Weeks Prior
  • PE – PAN for PACK EXPO – Facebook – 3 Weeks Prior
• Inventory: Five spots available per product above

FAQs

Q. The pageviews that are reported in my Google Analytics are not matching up with the number of Clicks reported by Facebook/LinkedIn?

 A. Is the advertiser’s website hosted in the U.S.? If not, because of privacy laws aboard, we noticed an under reporting of pageviews and other metrics in Google Analytics because Google is not allowed to share that information because of the privacy laws dictated by the country. 

In addition, whether in the U.S. or another country, pageviews and clicks are two different metrics compiled in different ways by different companies, so they will never completely line up.

Q. Can you give us a brief overview on our process for eliminating bots and non-human impressions?

A. LinkedIn/Facebook are in control over the reporting and eliminating or bots/non-human impressions. We do not know what their policy is and cannot provide any information regarding those policies. What we can control and comment on is that we upload our audience to LinkedIn. We do not use the find look alike audience expansion feature that LinkedIn has, so it is indeed just our known first party audience. 

 Q. I see that I got a lot of clicks reported on my campaign, but only 2 people filled out the form on my landing page. 

A. While we can’t control the number of people that click or fill out the form on the customer’s landing page, we do have a couple of best practices for high converting landing pages.

• A good landing page optimized for conversions or clicks has one specific action they want the user to take: Download a PDF or Watch a video for example.
• A good landing page optimized for conversions or clicks has a piece of high value content like a White Paper or Video that entices the user to want to fill out a form or click to view the content.
• A good landing page optimized for conversions or clicks would have some short teaser copy that clearly outlined the one action that they wanted to user to take.