Second Look PEI CONTACT SALES

Second Look is your second chance to connect with PACK EXPO attendees who are interested in your product category – whether or not they visited your exhibit!

  • Second Look is PACK EXPO’s only post-show guide with content personalized by the product categories the recipient is interested in.

  • The personalized format cuts through the clutter of email that attendees receive after the event.

  • The only way to reach the 80-90% of attendees with buying interest in your product category who missed connecting with you at the event

  • Also sent to the attendees who were scanned at your booth

  • Consisting of a full-page ad with a company description and up to four products, as well as messages personalized with name and company. (Use one message for those who you scanned at your exhibit and a second message for those who didn't stop by your booth.)

  • We conducted a survey of past PACK EXPO attendees who received Second Look:

    • 94% found it to be a useful reminder of who they visited

    • 92% found it useful to know the companies they missed, many of whom expressed interest in their products

    • 88% keep it as a reference guide. And why not? It is personalized to their needs and interests

PELV 2019 Sample:

Organized by major categories, your choices are below:

Buying Interest:

  • Bagging, Pouching & Wrapping Equipment
  • Cartoning, Multipacking & Case Packing
  • Coding, Labeling & Printing Equipment
  • Controls, Software & Components
  • Converting & Package Forming Equipment
  • Conveying, Feeding & Handling
  • Filling, Capping & Closing
  • Inspection & Testing Equipment
  • Material Handling & Warehousing
  • Materials, Containers & Consumables
  • Palletizing & Load Stabilization
  • Plant Facilities, Infrastructure & Operations
  • Processing Equipment
  • Professional & Outside Services
  • Robotics
  • Specialty Equipment
  • Tray, Clamshell & Blister Packaging Equipment

Business Drivers/Specialty:

  • E-commerce
  • Sustainability
  • Life Sciences

Awareness
Print
PACK EXPO Las Vegas
PACK EXPO Intl.

Awareness
Print
PACK EXPO Las Vegas
PACK EXPO Intl.

Sales Reps Should Keep the Following in Mind

Sales Collateral

Additional Information

Miscellaneous Items

2020 PACK EXPO Connects Second Look Category Counts

  • $3,925 for the first category

    • Each subsequent category is $3,059

  • Discounts available when purchasing multiple categories

*All prices listed are NET pricing

SUCCESSFUL CAMPAIGNS

Please submit the items indicated below. Materials are due September 3, 2021.

  • Product Category (A)

  • Company Name (B)

  • Years in Business (C)

  • Number of Employees (D)

  • Product Image (Up to four) - Min. 300 dpi and 7:5 ratio (E)

  • Product Title (Up to four) - (F)

  • Technical Specs (Up to four) (G)

  • Product Description (Up to four) - Up to five lines of text each (400 characters max., including spaces) (H)

  • Product URL (Up to four) - (I) (Note: Product URLs will be displayed as Personalized URLs for tracking)

  • Company Logo (J)

  • Company Description - Up to five lines of text (400 characters max., including spaces) (K)

  • Company city, state and phone (L)

  • Personalized messages (M)

    • Message to booth visitors - Up to two lines of text (180 characters max., including spaces)

      • Sample "Thanks for visiting our booth! Please contact us for a quote tailored to your application and budget."

    • Message to non-booth visitors - Up to two lines of text (180 characters max., including spaces)

      • Sample "John - Let us assist you with your packaging applications. Call or visit us online for more information."

Amanda Dahlby, Marketing Manager

Glenroy

"We find Game Plan and Second Look to be just good logical products to purchase to first educate people prior to the show and then try and make sure that anyone who didn't get a change to walk by your booth is at least aware of the products that you are promoting after the show with Second Look."

"We find Game Plan and Second Look to be just good logical products to purchase to first educate people prior to the show and then try and make sure that anyone who didn't get a change to walk by your booth is at least aware of the products that you are promoting after the show with Second Look."


Amanda Dahlby, Marketing Manager

Glenroy