Packaging World Magazine CONTACT SALES

Packaging World is the leading media brand for reaching packaging professionals.

The most experienced journalists in packaging and unparalleled reach into the marketplace have made Packaging World the number one media choice of companies who sell to the $200+ billion U.S. packaging industry.

Each month, we deliver a total reach of over 400,000 professionals, across our magazine, website, email and social media channels. We offer exposure for marketers via print and digital ad products, reaching professionals in food, beverage, pharmaceuticals, consumer products and all package-using industries.

There are significant supply chain issues in the paper market, please see our billing policy for an update on terms for print cancellations.


Awareness
Print

Awareness
Print

Sales reps should keep the following in mind

Cannabis Special Section - February

If an advertiser purchases an ad in the special Cannabis section of Packaging World Magazine, they get an additional ad in the Cannabis supplement for no additional charge. 

If an advertiser does not want to run in the special section and ONLY wants to run in the Cannabis Supplement, the pricing will be:

Two-page Spread:  $2,469

Full Page:  $1,366

½ Page:  $1,068

1/3  Page:  $840

¼ Page:  $683

Active Audience

We're dedicating a portion of our circulation to a dynamic group of contacts called Active Audience. This innovative approach to print magazine circulation will put your message in front of new buyers without the delay of the traditional controlled circulation process. Active Audience is powered by our new Audience Data Studio, which proactively locates high-value contacts as they enter the market.

  • A dynamic segment of our circulation, continuously updated and comprising up to 30% of our magazine mailing list. The balance of our subscribers will remain traditional qualified, "direct request."

  • New PACK EXPO attendees. These engaged end-users will see your products immediately, as we begin to convert them to direct request subscribers.

  • Professionals in "hot" market segments. We'll get your products in front of industry newcomers like e-commerce, cannabis, craft brewers and more, when they most need your solutions.

  • Verified end-users. We use our proprietary algorithm to scrub our lists, and ensure your message is reaching the right people.

SUCCESSFUL CAMPAIGNS

pw-print-specs-image-new.png

AD CREATION SPECIFICATIONS

All advertising material MUST be submitted digitally.

Accepted formats:

• High-resolution PDF (300 dpi, CMYK), saved in X1:A format

• High-resolution (300 dpi, CMYK) TIFF or EPS file

If your digital file is in a different format than above, please contact Production Manager Lara Krieger (312-222-1010, x1609) to verify acceptability.

When creating your digital ad:

1. Embed all fonts or outline them.

2. Make sure all RGB and spot colors are converted to CMYK.

3. Do not use JPEG compression or native Photoshop files.

4. Make sure all images within the ad are 300 dpi and CMYK.

5. When creating a bleed advertisement, make sure all important material is within the live space and that the bleed size extends on all sides of the ad.

AD SUBMISSION GUIDELINES

Printing, binding methods: Printed offset and perfect-bound.

Inserts: Contact Packaging World Production Manager Lara Krieger at 312-222-1010, x1609.

Printing Specifications: Follow SWOP recommended standards.

Artwork: Any necessary artwork or copy preparation will be billed to advertiser.

Digital Ad Specifications: Packaging World is printed computer-to-plate (CTP). Ad material should be submitted in a digital or electronic format and must comply with the specifications that follow.

Accepted document formats: Properly produced PDFs are strongly encouraged. Documents saved as an EPS are also accepted. Please see additional details above.

Fonts: All fonts should be embedded or outlined.

Images: Make sure all images are CMYK and the file is fully flattened.

Proof: In compliance with PMMI Media Group policy, you are required to submit a SWOP 3 certified proof. If a SWOP certified proof is not submitted with an ad submission, the color reproduction of the ad will be based on industry standard best practices to achieve as accurate color as possible from the supplied digital file.

Submit your ad via our online ad portal, Send My Ad. We will set you up with a Send My Ad profile so you can easily submit your ad(s) through a direct materials upload link.

Contact & Shipping Information: Advertising production questions can be directed to Lara Krieger, Production Manager at 312-222-1010, ext. 1150, Packaging World, 401 N. Michigan Ave., Suite 1700, Chicago, IL 60611

Send My Ad

Advertisers love the Send My Ad platform used to upload materials!

"[Send My Ad] was easy to use and I actually prefer it over emailing out the content. I felt better having control over the upload/approval and that I don’t need to follow up to make sure emails were not overlooked... I knew when I clicked “approve” that all was submitted properly and I could check it off my list."

"I like the ad sizes tab a lot.  Useful and great to have the InDesign template available."

Advertisers love the Send My Ad platform used to upload materials!

"[Send My Ad] was easy to use and I actually prefer it over emailing out the content. I felt better having control over the upload/approval and that I don’t need to follow up to make sure emails were not overlooked... I knew when I clicked “approve” that all was submitted properly and I could check it off my list."

"I like the ad sizes tab a lot.  Useful and great to have the InDesign template available."


Send My Ad