Leaders in Packaging CONTACT SALES

Get in front of your best prospects, year-round, when you are a Leaders in Packaging participant.

Multi-channel, year-round package includes:

  • Contextually triggered listing on all article pages associated with your category(ies)
  • Retargeted banner ads - up to 50k impressions
  • Leaders in Packaging profile on packworld.com 
  • 2023 Buyer's Guide print profile and ad in the March issue
  • Up to 3 print ads

Awareness
Print
Web

Comprehensive year-round print and digital exposure to the Packaging World audience

Pro Premium Material Submission Deadlines
Digital Profile (including lead gen form) X X January 19th, 2023
Number of Categories 3 6 n/a
Contextually-triggered listings X X n/a
Enhanced editorial engagement report X X n/a
Enhanced Converge features X X n/a
Retargeted ad impressions up to 20k Up to 50k February 3rd, 2023
Post to PW LinkedIn (organic) 2 4 February 3rd, 2023
Youtube Amplify X X n/a
Product ad in 2023 Buyer's Guide 1 2 December 19th, 2022

Print ads

*One ad must run in January issue

2 Full 3 Full or 2 pg of fractionals For January Issue — December 22nd, 2022
Print profile in 2023 Buyer's Guide Print Print + Digital (profile in print edition AND in every digital edition of Packaging World starting April 2023) February 3rd, 2023
Scholarship supporter X X n/a

Details:

NOTE: The 2023 Buyers Guide will be a standalone issue, polybagged with the March issue of Packaging World. It will include Leaders print profiles and the complete product directory.

  • Real-time reporting through our new enhanced Editorial Engagement Reporting. See profile views and clicks, plus category activity Access through your Leadworks dashboard

  • Retargeted Ad Impressions 
    • Banner ads served on brand safe, 3rd party sites to anyone who views your LIP profile or articles tagged with your categories throughout the year
  • Organic LinkedIn Posts
    • Submit copy for us to post to our Packaging World LinkedIn followers (not a sponsored post)
  • Additional Converge features
    • The ability to export your data
    • The ability to set up notifications when new data comes in

  • YouTube Amplify included at no extra charge:
    • YouTube widget embedded right in your pop-up data card

    • All articles on your company will feature a widget with your YouTube channel

    • Your YouTube videos flow right onto your online profile page on our site

    • Always self-updating – you don’t have to do a thing, just add a video to your channel

  • Contextually triggered listings - All articles in your category(ies) will prominently feature your company (and data card) in the LIP box. Your company displays even when the article is about a competitor

  • Online profile can contain even more information than print. It also includes a "Request More Info" button.

  • Named as a supporter of the Future Leaders in Packaging scholarship in Packaging World, on Packworld.com and distributed nationally.

There are significant supply chain issues in the paper market, please see our billing policy for an update on terms for print cancellations.


Awareness
Print
Web

Awareness
Print
Web

Sales Reps Should Keep the Following in Mind:

Pro Category Selection Form

Premium Category Selection Form

Intro Level available for first-time buyers ONLY (considered new if they have not participated in LIP in the past 3 years)

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PDF Report

SUCCESSFUL CAMPAIGNS

Buyer's Guide Product Ad Specs:

BG_Mini_SMA_Single_v2.jpg

Please ensure your image and logo are .jpg files.

Headline: 65 characters with spaces

Body Copy/Description: 250 characters with spaces

Buyer's Guide full-page ad only:

Trim: 8.375" wide x 10.875" high

Bleed: 8.625" wide x 11.125" high 

Safe Area: 7.875" wide x 10.375" high

Digital/online specs:

Featured Product: 344px by 258px

Featured Videos: 320px by 240px

Key Contact: 100 by 100px

Logo: 130px max width, 130px max height

Send My Ad

Advertisers love the Send My Ad platform used to upload materials!

"[Send My Ad] was easy to use and I actually prefer it over emailing out the content. I felt better having control over the upload/approval and that I don’t need to follow up to make sure emails were not overlooked... I knew when I clicked “approve” that all was submitted properly and I could check it off my list."

"I like the ad sizes tab a lot.  Useful and great to have the InDesign template available."

Advertisers love the Send My Ad platform used to upload materials!

"[Send My Ad] was easy to use and I actually prefer it over emailing out the content. I felt better having control over the upload/approval and that I don’t need to follow up to make sure emails were not overlooked... I knew when I clicked “approve” that all was submitted properly and I could check it off my list."

"I like the ad sizes tab a lot.  Useful and great to have the InDesign template available."


Send My Ad