Leaders in Packaging CONTACT SALES


Awareness
Print
Web

Comprehensive year-round print and digital exposure to the Packaging World audience

Pro Premium
Digital Profile Yes Yes
Number of Digital Categories 3 6
Print ads*

2 Full
(or price equivalent in fractionals)

3 Full
(or price equivalent in fractionals)
Product ad in 2026 Annual Resource  Guide 1 3
Print profile in 2026 Annual Resource Guide Yes Yes

*One Print Ad must run in the first six months of the year. 

Bonus Offerings:

  • Contextually triggered listings 
    • All articles in your category(ies) will prominently feature your company (and data card) in the LIP box adjacent to the article. Your company displays even when the article is about a competitor
  • Enhanced editorial engagement report
    • Real-time reporting of your digital profile’s views and clicks, plus category activity.
    • Digital profile includes lead-gen form.
    • To get max value out of your digital profile, get profile materials in by January 20th (when profiles go live).
  • Enhanced Converge features
    • The ability to export your data
    • The ability to share specific company location data
  • Retargeted ad impressions
    • Banner ads served on brand-safe, 3rd party sites to anyone who visits PackWorld.com.
    • Pro Bundle: Up to 10k impressions
    • Premium Bundle: Up to 20k impressions
    • Campaign length is up to six months when materials are submitted prior to April 1st. 
    • Any materials turned in after April 1st, 2025 are not guaranteed to reach the number of impressions listed. All campaigns end on August 31st, regardless of start date. 
  • YouTube Amplify
    • YouTube widget embedded right in your pop-up data card
    • All articles on your company will feature a widget with your YouTube channel
    • Your YouTube videos flow right onto your online profile page on our site
    • Always self-updating – you don’t have to do a thing, just add a video to your channel

     

NOTE: The 2026 Annual Resource Guide will be a standalone issue, hitting desks with the November/December issue of Packaging World. It will include Leaders print profiles and the complete product directory.  

Only Leaders in Packaging participants can purchase a full-page or premium position ad in the Annual Resource Guide. 

There are significant supply chain issues in the paper market, please see our billing policy for an update on terms for print cancellations.


Awareness
Print
Web

Awareness
Print
Web

Sales Reps Should Keep the Following in Mind:

The digital launch date is 1/23/25. Please have materials in before the launch date to take full advantage of the digital portion of the program.  

  • Must run one print ad in the first 6 months of the year
  • Digital Profile: get max value, get materials in by 1/16/25
  • Annual Resource Guide available online all of 2026. Promotion via social, native ads, NL announcements, and/or banners.
  • Retargeted ad materials turned in after 4/1/25 are not guaranteed impressions listed
  • All retargeted ad campaigns will end 8/31/25

   

2025 LIP changes from 2024:

LIP-Changes-from-2024.png

  

  

Intro Pro Premium
Digital Profile Yes Yes Yes
Number of Categories 1 3 6

Print ads

1 Full

2 full-pages

OR 3 half-pages

OR 4 third-pages

3 full-pages

OR 4 half-pages

OR 6 third-pages

Product ad in 2026 Annual Resource Guide None 1 3
Print profile in 2026 Annual Resource Guide Yes Yes Yes
Retargeted Ad Impressions Up to 5k Up to 10k Up to 20k
Pricing (1% increase from 2023) $8,350 $15,450 $20,500

  

   

2025 Annual Resource Guide (Released in Dec 2024) Pricing

  • Additional Product Ad in Annual Resource Guide - $1,100
  • Full Page Ad - $7,350
  • Print Cover Positions - $7,450
  • Corner Cut - $5,000
  • Cover Sticker - $8,350
  • Belly Band - $11,700
  • French Gate - $22,300
  • Cover Tip - $12,000

     

Leaders Components to Paste onto Naviga Campaign

Leaders in Packaging Premium 2025:
Digital Profile and Six Categories
Full page ad – [INSERT MONTH HERE] Issue
Full page ad – [INSERT MONTH HERE] Issue
Full page ad – [INSERT MONTH HERE] Issue
3x Product Ads in Annual Resource Guide
Print Profile in Annual Resource Guide
Up to 20k Retargeted Ad Impressions
Leaders in Packaging Pro 2025:
Digital Profile and Three Categories
Full page ad – [INSERT MONTH HERE] Issue
Full page ad – [INSERT MONTH HERE] Issue
1x Product Ads in Annual Resource Guide
Print Profile in Annual Resource Guide
Up to 10k Retargeted Ad Impressions
Leaders in Packaging Intro 2025:
Digital Profile and One Category
Full page ad – [INSERT MONTH HERE] Issue
Print Profile in Annual Resource Guide
Up to 5k Retargeted Ad Impressions

    

  

  

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