Multi-channel, year-round package includes:
Pro | Premium | |
Digital Profile | Yes | Yes |
Number of Digital Categories | 3 | 6 |
Print ads* |
2 Full |
3 Full (or price equivalent in fractionals) |
Product ad in 2025 Annual Resource Guide | 1 | 3 |
Print profile in 2025 Annual Resource Guide | Yes | Yes |
Bonus Offerings:
NOTE: The 2025 Annual Resource Guide will be a standalone issue, hitting desks with the November/December issue of Packaging World. It will include Leaders print profiles and the complete product directory.
*One Print Ad must run in the first six months of the year.
There are significant supply chain issues in the paper market, please see our billing policy for an update on terms for print cancellations.
Reminders:
The digital launch date is January 22, 2024. Please have materials in before the launch date to take full advantage of the digital portion of the program.
Changes from 2023:
Annual Resource Guide Inventory Doc
How to Create Naviga Campaigns with Packages
Intro Level available for first-time buyers ONLY (considered new if they have not participated in LIP in the past 3 years)
Intro | Pro | Premium | |
Digital Profile | Yes | Yes | Yes |
Number of Categories | 1 | 3 | 6 |
Print ads |
1 Full |
2 full-pages OR 3 half-pages OR 4 third-pages |
3 full-pages OR 4 half-pages OR 6 third-pages |
Product ad in 2025 Annual Resource Guide | None | 1 | 2 |
Print profile in 2025 Annual Resource Guide | Yes | Yes | Yes |
Retargeted Ad Impressions | Up to 5k | Up to 10k | Up to 20k |
Pricing (1% increase from 2023) | $8,200 | $15,200 | $20,200 |
Leaders Package Component | Specs Description |
Digital Profile |
|
Print profile in 2025 Annual Resource Guide | Click here to see specs for the Annual Resource Guide print profile. |
Product ad in 2025 Annual Resource Guide | Click here to see specs for the Annual Resource Guide product ads. |
Retargeted Ad Impressions | Click here to see specs for Retargeted Ad Impressions. |
Print Ads | Click here to see specs for Packaging World print ads. |
AD SUBMISSION GUIDELINES
Submit your ad via our online ad portal, Send My Ad. We will set you up with a Send My Ad profile so you can easily submit your ad(s) through a direct materials upload link.
Contact Information:
Advertising production questions can be directed to Lara Krieger, Senior Print Operations Manager at 1-312-205-7924 or Lkrieger@pmmimediagroup.com