Leaders in Packaging CONTACT SALES

Get in front of your best prospects, year-round, when you are a Leaders in Packaging participant.

Multi-channel, year-round package includes:

  • Contextually triggered listing on all article pages associated with your category(ies)
  • Retargeted banner ads - up to 50k impressions
  • Leaders in Packaging profile on packworld.com 
  • 2023 Buyer's Guide print profile and ad in the March issue
  • Up to 3 print ads

Awareness
Print
Web

Comprehensive year-round print and digital exposure to the Packaging World audience

Pro Premium Material Submission Deadlines
Digital Profile (including lead gen form) X X January 19th, 2023
Number of Categories 3 6 n/a
Contextually-triggered listings X X n/a
Enhanced editorial engagement report X X n/a
Enhanced Converge features X X n/a
Retargeted ad impressions up to 20k Up to 50k February 3rd, 2023
Post to PW LinkedIn (organic) 2 4 February 3rd, 2023
Youtube Amplify X X n/a
Product ad in 2023 Buyer's Guide 1 2 January 19th, 2023

Print ads

*One ad must run in January issue

2 Full 3 Full or 2 pg of fractionals For January Issue — January 13, 2023
Print profile in 2023 Buyer's Guide Print Print + Digital (profile in print edition AND in every digital edition of Packaging World starting April 2023) February 3rd, 2023
Scholarship supporter X X n/a

Details:

NOTE: The 2023 Buyer's Guide will be a standalone issue, polybagged with the March issue of Packaging World. It will include Leaders print profiles and the complete product directory.

  • Organic LinkedIn Posts
    • Submit copy for us to post to our Packaging World LinkedIn followers (not a sponsored post). NOTE: While we will try to post in your preferred month, this is not guaranteed due to limited posting slot availability for each month. We will be taking month preference into account on a first-come, first-served basis.
  • Additional Converge features
    • The ability to export your data
    • The ability to share specific company location data

  • YouTube Amplify included at no extra charge:
    • YouTube widget embedded right in your pop-up data card

    • All articles on your company will feature a widget with your YouTube channel

    • Your YouTube videos flow right onto your online profile page on our site

    • Always self-updating – you don’t have to do a thing, just add a video to your channel

  • Contextually triggered listings - All articles in your category(ies) will prominently feature your company (and data card) in the LIP box. Your company displays even when the article is about a competitor

     

  • Online profile can contain even more information than print. It also includes a "Request More Info" button.

  • Named as a supporter of the Future Leaders in Packaging scholarship in Packaging World, on Packworld.com and distributed nationally.

There are significant supply chain issues in the paper market, please see our billing policy for an update on terms for print cancellations.


Awareness
Print
Web

Awareness
Print
Web

Sales Reps Should Keep the Following in Mind:

Buyer's Guide Inventory Doc

Intro Level available for first-time buyers ONLY (considered new if they have not participated in LIP in the past 3 years)

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PDF Report

SUCCESSFUL CAMPAIGNS

Buyer's Guide Product Ad Specs:

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Please ensure your image and logo are .jpg files.

Headline: 65 characters with spaces

Body Copy/Description: 250 characters with spaces

Buyer's Guide full-page ad only:

Trim: 8.375" wide x 10.875" high

Bleed: 8.625" wide x 11.125" high 

Safe Area: 7.875" wide x 10.375" high

Digital/online specs:

Featured Product: 344px by 258px

Featured Videos: 320px by 240px

Key Contact: 100 by 100px

Logo: 130px max width, 130px max height

ORGANIC LINKEDIN POST SPECS

  • Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1.91:1 to 1:1
    • Avoid images with text (text must compose less than 20% of the image)
    • Optimize attention with simple composition, bold color and appropriate cropping.
    • Convey relevance
    • Logo/branding needs to be visible
  • Brief message- 140 charcaters max
  • Landing Page URL

Send My Ad

Advertisers love the Send My Ad platform used to upload materials!

"[Send My Ad] was easy to use and I actually prefer it over emailing out the content. I felt better having control over the upload/approval and that I don’t need to follow up to make sure emails were not overlooked... I knew when I clicked “approve” that all was submitted properly and I could check it off my list."

"I like the ad sizes tab a lot.  Useful and great to have the InDesign template available."

Advertisers love the Send My Ad platform used to upload materials!

"[Send My Ad] was easy to use and I actually prefer it over emailing out the content. I felt better having control over the upload/approval and that I don’t need to follow up to make sure emails were not overlooked... I knew when I clicked “approve” that all was submitted properly and I could check it off my list."

"I like the ad sizes tab a lot.  Useful and great to have the InDesign template available."


Send My Ad