Our e-blast templates accommodate videos and white papers and offer third party credibility with PMMI Media Group branding. Connect with customers and prospects via a dedicated message to our e-database.

Plus, our specialty e-blast templates accommodate cobranded newsletters, supplied HTMLs and multi-video layouts.

• Use a variety of types of content for lead generation
• Receive instant lead-generation
• Leads are exclusively yours
• Educational content makes a great call-to-action item

Ask your sales rep how you can upgrade your e-blast

• Extension
• Custom Question Upgrade

See samples for the variety of e-blasts offered.  

Lead generation

Email

SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:

Reservations:

• created over a month before the mailing date - material due in 14 calendar days
• created less than a month before the mailing date - material due in 4 calendar days
• created less than 2 weeks before mailing date – material due in 48 hours

2025 Eblast Schedule

PW: Monday, Wednesday, Thursday, Friday, & Saturday

HCP: Monday & Thursday

PFW: Every other Monday, Every Wednesday, Thursday, Friday, & Saturday

OEM: Monday & Thursday

Mundo: Wednesdays (Frequency increases around EXPO PACK)

For averages by Day of Week, view this looker studio report.

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• Standard E-blast: $5,000
• Tech Minute: $6,150 
• Co-Branded Newsletter: $5,150 
• Supplied HTML: $5,600

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A statement on the Q4 2024/Q1 2025 uptick in firewall clicks:

Executive summary: We’ve identified a recent uptick in e-blast and newsletter clicks. We believe this to be the result of firewall clicks—automated security scans that mimic human engagement. These aren’t real clicks, so we’re reviewing and removing them to maintain lead quality. This review prevents wasted outreach, spam issues, and compliance risks for advertisers. We’re also updating our detection systems to identify these clicks before they show in our reporting system, Leadworks, which will be complete by Q2.

For those who want more details, here’s what you need to know:

If you've been monitoring your advertiser's e-blast or newsletter campaigns, you may have noticed a performance uptick since mid-Q4. We've identified this increase and are reviewing leads to ensure validity. For advertisers who caught the spike before we did or have questions, here’s some background:

• What are the extra leads we removed?
  • Firewall clicks, sometimes referred to as bot clicks or nonhuman interactions.
• What are these clicks?
  • Firewall clicks often come from legitimate security tools used by organizations to protect against cyber threats. These tools scan emails and click links before they reach the recipient to ensure safety. Because these scanning patterns are designed to be unpredictable to keep out bad actors, identifying and filtering out firewall clicks is an industry-wide challenge. Our email-sending platform (ESP) has seen a surge in client inquiries about this issue in Q4 2024/Q1 2025. This isn’t just a PMG issue—it affects email across the board.
  • According to a 2020 Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) report, B2B senders (and their ESPs) were reporting 20-80% of their gross clicks/opens were a result of firewall clicks.
• Why weren’t they filtered out initially?
  • Both PMG and our ESP (Omeda) employ robust firewall click detection/removal systems including industry-standard tactics such as stealth links and two-layer filtering approach. However, firewall clicks continuously evolve, requiring us to update our detection methods to ensure we deliver only genuine human leads to advertisers. This recent uptick is another case of these firewall clicks adapting, and we’re currently refining our system to address it.
• Why remove them at all—wouldn’t more leads be higher?
  • A lead’s value comes from real human interest. Firewall clicks don’t reflect actual engagement, and passing them along does a disservice to both our audience and advertisers. If an advertiser contacts someone whose details were captured by a firewall click, they risk:
    • Wasting time on an uninterested recipient
    • Hurting email deliverability if recipients mark emails as spam
    • Potential compliance issues for adding someone to their database who did not willingly share their information 
• What's next?
  • For the time being—our internal team will review outlier lead reports to ensure lead quality. If you notice an outlier lead report, please inform your CSM, who will submit a ticket to our request form. We will notify you when our new rules are in place and verified.