Contract Manufacturing and Packaging Magazine CONTACT SALES

The official publication for CPA, the Association
for Contract Packagers and Manufacturers

Awareness

Print

Sales Reps Should Keep the Following in Mind:

CPA Member Benefits

Content strategy and reach – Standalone CM&P Magazine

The readers of the standalone publication will be contract manufacturers & packagers. The advertisers would be machinery and materials suppliers—pretty much who advertises currently. These advertisers should be happier because it is a purer, bigger audience versus what they were buying before. 

·Old circ: 9,082 contract packagers (Dec. 2021 issue of CP) 

·2022 circ: 18,000 contract packagers (April 2022 issue of CM&P) 

·New circ: 15,000 contract packagers (starting April 2023)

Content strategy and reach – Contract packaging section in PW three times per year (February, June and October)

The readers of the contract manufacturing & packaging section of Packaging World will be end users, of course. This is a great section for selling ads to contract manufacturers & packagers who want to reach buyers of CM&P services. (The content will be geared toward buyers.)  The circ of actual buyers is about the same: 

·Old circ of CM&P services buyers: 4,626 (Dec. 2021 issue of CP)  

·New circ of CM&P services buyers (in PW): 4,554 (Feb. 2022 issue of PW, estimated) 

It’s about the same; but consider that unlike the old CP, the total end user reach of is 46K (minus the small number of suppliers on the PW circ). So for contract manufacturer & packagers trying to reach end users who might use their services, it’s a MUCH bigger reach vs the old CP magazine (obviously at current PW page rates). 

Resource guide and directory

The existing directory, which runs in the winter issue, combines CPA members as well as associate/supplier members. Because we are altering the print circulation of the standalone CM&P Magazine to consist solely of contract manufacturers & packagers, the winter issue of CM&P Magazine will just list the Associate members only, since they want to be seen by CM&Ps. (We’ll continue to boldface advertisers in the issue.)

Separately, we’ll take the CPA member list (just the members, the CM&P’s, not the associate members/OEMs) and publish it in the June issue of Packaging World. Contract manufacturer & packager advertisers in that issue will be boldfaced in the directory, a nifty benefit for contract packagers who want to advertise with us.