Second Look

Value Proposition

Second Look is the only personalized post-show guide designed to re-engage PACK EXPO attendees based on their product category interests—whether or not they visited your booth. This unique, data-driven program gives you a second chance to make an impression, delivering a targeted message to qualified buyers who demonstrated interest in your solutions.

Key Benefits

Targeted reach after the show
Stand out in the post-show clutter
Comprehensive distribution across channels
Trackable ROI and reporting*

Audience

PACK EXPO attendees, customized based on the product categories they're investigating at the show.

Distribution

Distribution varies based on show registration and the category selected. For context, here are the category counts for PACK EXPO International 2024. Actual counts will vary by show.

Awareness

How It Works

The personalized print format cuts through the clutter of email that attendees receive after the event
The only way to reach the 80-90% of attendees with buying interest in your product category who missed connecting with you at PACK EXPO
Also sent to the attendees who were scanned at your booth
Consisting of a full-page ad with a company description and up to four products, as well as messages personalized with name and company.
- Use one message for those who you scanned at your exhibit and a second message for those who didn't stop by your booth.
We conducted a survey of past PACK EXPO attendees who received Second Look:
- 94% found it to be a useful reminder of who they visited
- 92% found it useful to know the companies they missed, many of whom expressed interest in their products
- 88% keep it as a reference guide. And why not? It is personalized to their needs and interests

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*Some elements of reporting may require use of a PMMI scanner at the show

Product KPIs

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Total Distribution

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Targeted

Exclusive Offers

Multi-Purchase Discount: Add two more PACK EXPO products from this list to receive a 12% discount

Potential Advertisers

Advertisers exhibiting at PACK EXPO, who are interested in generating awareness, and whose offerings fit one of the Second Look categories.

Performance Reports

Inventory

2026 Print First Right of Refusal on Premium Positions

Objections

Q: Is there value in purchasing Second Look? I can already see who scanned into my booth.

A: 94% found it to be a useful reminder of who they visited, 92% found it useful to know the companies they missed, many of whom expressed interest in their products, and 88% keep it as a reference guide. And why not? It is personalized to their needs and interests. Also, it's the only way to reach the 80-90% of attendees with buying interest in your product category who missed connecting with you at the event

FAQs

Q: Who will see my ad in Second Look?

‍A: As an exhibitor who advertises in Second Look, your profile will be included in the individually generated editions of Second Look we create for attendees who have indicated a specific interest in your product category or categories when they first register for the show.

Hard Costs

Hard cost varies each year, as this product is printed. For a record of 2025's Second Lookhard costs, visit the PACK EXPO print costs smartsheet.

Fulfillment Process

CSM sends the advertiser a link to upload their materials in AdBuilder.
The advertiser uploads their materials, exports a proof, and approves it once complete.
CSM conducts a QC check to ensure the advertiser’s materials were uploaded correctly.
Our team uses proprietary software to generate the Second Look based on the specific interests pre-registered attendees selected during show registration.
The production team QC’s Second Look to confirm advertiser location pins generated correctly in the books.
Second Look is mailed to registered attendees after the show.

Fulfillment Documents & Resources

Second Look Fulfillment Plan

Contact Sales

Generate 60-Day Link