2024 ProFood World E-Books CONTACT SALES

Identify professionals at companies in your target market.

Space is limited!

Our E-Books are written by our editors and designed to attract food & beverage manufacturers in targeted markets who have plans to invest in equipment, systems or services.

• Filled with the latest information on incorporating this type of equipment or service into food, dairy, meat and beverage operations.
• Choose between a digital full-slide ad or our ad template which highlights four of your product offerings.
• 3 months of marketing promotions to our database to drive downloads
• Each download is a shared lead for all sponsors.
• Limited to five concurrent sponsors.
• Order now to hold your place in line.
• For $17,000, an advertiser can purchase sole sponsorship over the report. They will receive the IFC, OBC, a Q&A, and custom question.

What counts as a lead?

• Leads include contact details plus information on the type of equipment, material or service of interest to the respondent. Bonus question crafted around the topic focus of the E-Book.
• Consent given by readers for email

Lead generation

Targeted

Sales Info

Promotion of the the eBook could include, but are not limited to:

• eBlasts
• Newsletter announcements
• Social Media promotion
• Website ads on pw.com
• Native Ads on pw.com
• Modal pop-ups on pw.com

We’ll have a dedicated person watching performance on these and adjust the advertising as needed

Lead data includes full contact information/business card data

• Name
• Business email
• Job title
• Company name
• Country
• Phone Number
• Zip Code
• Job Responsibilities
• Primary Industry

Choose between a FULL-SLIDE AD or our AD TEMPLATE which highlights four of your product offerings.

If interested in a full-slide ad, submit:

• Ad Image
  • 1080 x 720 px
  • 300 PPI
  • .jpeg or .png format
• Company Logo
  • Accepted formats - EPS, SVG, JPEG, PNG, and TIF.

If interested in using our recommended template, submit:

• Profile Body Copy - 950 characters max (including spaces). (A)
  • This amount will reduce by 48 characters for each break between paragraphs or subhead added.
• Company Logo (B)
  • Accepted formats - EPS, SVG, JPEG, PNG, and TIF.
• City and State of Company Headquarters

And four sets of...

• Product Ad Headline - 60 characters max (including spaces). (C)
  • Single line only.
  • Title case (capitalize the first letter of each word)
• Product Description - 250 characters max (including spaces). (D)
  • Three lines maximum.
• Call To Action - 20 characters max (including spaces). (E)
• Landing page URL
• Product Image (F)
  • 3 x 2 image ratio
  • Accepted formats - JPEG, PNG, or TIF 

If ad materials are not received by the materials deadline, your ad will not be included in the book. However, you will still receive all leads associated with the playbook.