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New Product Launch Package

Value Proposition

We make your product launch easier by building the destination, driving the right people to it, and delivering awareness, traffic, and qualified leads, so you have one buy to make instead of stitching it together channel by channel.

Key Benefits

  • White glove from start to finish. You have enough to work on—let us handle the details and drive the results you're looking for.
  • A report you can hand up. Final report built to a standard you can present directly to your boss, explaining the results of your investment.
  • A co-branded place built to convert. Every element of the microsite is crafted to turn a visitor's interest into leads your team can nurture and sales can start calling.
  • Value that outlasts the campaign. The microsite stays live for 12 months, so you can continue to drive traffic to the site.

Audience

Choose your custom target audience from the PMMI database by picking from verified segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations, and more.

See the full report of possible audience selections on the PMMI Audience Network Dashboard.

Distribution

When choosing your target audience, an audience size of at least 20k is recommended for optimal campaign performance.

Email
Social
Web
Awareness
Lead Generation

How It Works

Custom Microsite

  • PMG builds it from assets you already have. Every design and content choice drives a specific action—a form fill, a demo request, or a content download.

Three Months of Promotion

  • We drive the your target audience to the microsite across our owned and 3rd party channels.

End-of-Campaign Report

  • A CEO-ready summary of what the launch delivered, with metrics, lead qualification, audience insights, logos of companies reached, and plain-language takeaways.

Duration

Three months

Product KPIs

Impressions
Clicks
Leads
Reach
Targeted

Potential Advertisers

Best fit for advertiser who:

  • Are launching a new product. After a company invests significant time and capital into new machinery, the pressure shifts to the marketing team to drive awareness, interest, and qualified leads.
  • Are small to mid-sized, with limited in-house resources.
  • Want awareness, traffic, and leads handled together, not sourced separately across three vendors or campaigns.

Inventory

Inventory:

  • 4 per month for PW
  • 2 per month for PFW
  • 1 per month for OEM
  • 1 per month for HCP

FAQs

Hard Costs

Native Ads: $800

LinkedIn: $1,500

Facebook: $1,200

Fulfillment Process

TBD