PACK EXPO Innovation Reports are curated, editorially led digital experiences that showcase the top innovations in packaging and processing from PACK EXPO. Developed by PMMI Media Group’s expert editorial team, each report is a visually rich, interactive webpage designed to capture the attention of qualified CPG buyers in key markets.
Key Benefits
Qualified lead generation
Position yourself as an innovator to the Packaging and Processing industry
Long-term exposure with extended promotion
Interactive digital format
Buy early and recieve complimentary filming at PACK EXPO
Distribution
Total distribution varies. Reports are promoted via email, targeted ads, and social media to qualified CPGs in key markets.
Lead Generation
Editorial Lead Generation
How It Works
6 months of marketing promotions to our database to drive downloads.
Leads include contact details and answer to buying timeline question.
Consent given by readers to be contacted by you by email.
Limited to five concurrent sponsors per innovation report topic.
Each download is a shared lead for all sponsors of that particular topic.
You’re welcome to sponsor as many topics as you’d like! Each topic is a separate purchase, and you’ll receive leads only from downloads of the report(s) you sponsor.
Order now to secure your spot!
Duration
6 months of marketing promotions to our database to drive downloads.
Product KPIs
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Leads
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Targeted
The Story
What's New
2026 is the first year we are offering sponsorships for Innovation Reports
Advertisers who sign between now and February 23 will receive the same lead benefits as those who purchased before the original January 23 close.
The only caveat: they must allow up to 2 weeks from the date we receive a complete set of materials for ad placement.
Potential Advertisers
Advertisers interested in lead generation who are applicable to a report topic and preferably have high-quality video content of their highlighted equipment in action.
Lead counts are NOT gaurenteed,but we do aim for 100 leads per report. Vertical reports may recieve slightly fewer leads, as we aim to only include leads that are applicable to the vertical.
A. PACK EXPO Innovation Reports are curated, digital-first editorial experiences that distill the most important packaging and processing innovations from PACK EXPO.
Q. What contact information is shared for each lead?
A. For each lead, we provide:
Name
Business email
Job title
Company name
Country
Primary Industry
BANT Question
When do you anticipate having a need for these types of solutions at your facility?
Within the next 12 months
Between 1-3 years
Just researching for the future
Q. What are the benefits of Innovation Reports for readers?
A. Innovation reports provide readers an engaging, digital-first format, which is animated, easy-to-navigate reports with videos, images, and minimal text for maximum accessibility. It provides actionable insights as readers get an at-a-glance view of what’s new and what matters in your sector.
Q. What promotion do Innovation Reports recieve?
A. Promotion of the E-books could include, but is not limited to and are not gauranteed;
E-Blasts
Newsletter announcements
Social Media promotion
Website ads on our brand sites
Native Ads on our brand sites
Modal pop-ups on our brand sites
Q. Do we charge less if an advertiser doesn't receive filming at PACK EXPO?
A. If your advertiser reserves after 9/15/25 (or is not exhibiting at PACK EXPO Las Vegas) and does not qualify to have their video filmed at PELV, the price of Innovation Reports does not change. Including filming at PELV is an incentive to encourage advertisers to book early.
Q. What's the promotional strategy?
Hard Costs
Hard costs vary, but lead fulfillment is $45/CPL. We are still waiting on a quote for vertical lead fulfillment, as we expect the CPL will be higher.
