Sponsoring PMMI Media Group’s Package This video series places your solution front and center for emerging brands, engineering professionals, and new decision-makers exploring packaging machinery and materials. Each educational episode dives deep into a specific equipment or materials category—offering you a trusted platform to demonstrate your expertise, showcase your technology in action, and reach buyers at multiple stages of the purchasing journey.
Qualified packaging end users browsing social media, the web, and our brand sites. For more information on the Packaging World audience, visit here.
Average Views: 10,000
The "Package This" episode containing your product placement will be sent to you prior to release for a single round of review. Please note: Customer review/approval only relates to factual accuracy and educational value.
Materials:
OEM suppliers whose machinery package proteins and are interested in brand awareness.
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Q: What is the longterm outcome of a Package This sponsorship?
A: Imagine you are Clarice Owens, founder of emerging brand Pescavore. Imagine Clarice is up long past the business day is over, scratching her head about how she's going to expand her fledgling manufacturing operation if business continues to grow. After seeing a 101 on her social media feed (she's not quite sure how the video found her, but it did, thank goodness, due to our intrepid behind-the-scenes micro-targeting), she follows the link to the 201 series for a variety of the equipment she's thinking of checking out. Thank God somebody posted these videos, she thinks. Not sure who it is or why they did it, but they seem impartial and friendly and helpful to a founder like her. She's a foodie and on the vanguard of the food revolution, what does she knows about packaging! Boy these videos are helpful and she takes notes for the future.
As her business continues to grow, she switches away from a commercial kitchen and builds out her initial packaging line, which is heavily manual to start. Business grows still more, and after awhile, she needs to automate. What was that video she saw some time ago? She checks her notes. It's a coding/marking printing system. Who was the company mentioned in the video? Domino (let's say). She reaches out to Domino, has a positive experience, for the company is courting emerging brands. She buys her first system and crosses her fingers.
Fast forward five years later. Business is blowing up. She's manufacturing on both coasts, and just signed an order for two dozen coding systems to cover the lines in both plants. Domino was her first choice and she stuck by them ever since. Domino is now the incumbent. She will never switch. It's Domino's business to lose.
Multiply that by the hundreds of emerging brands who will see your customer featured in our 101 and 201 videos. You can call it branding, but it's really seed-planting for the future. Many won't work out, as these companies go down fast. But some will, and you're betting that a few will see the video, see your company and remember it. When they hit it big time, it's too late for someone else to break in. A few well-placed bets with 101 or 201 videos will garner you exposure and branding at the minimum, and lifelong customers whose growth will mirror your growth, a chance at the next Chobani or next RxBar. Be there when they are searching for you and learning about your entire category. That's what we are selling. And there's only one per category, for 12 months. If someone's remotely interested in this market, it's the best deal we have going.
Hard cost varies depending on the number of advertisers in the episodes.
