Be a leader in your product category. Maximize your message and reach buyers researching your solutions in the most valuable year-round multi-channel media program available in the industry.
End users reading Packaging World Magazine or browsing PackWorld.com.
Print Distribution: 46,000 contacts per issue
What's Included:
We are introducing an earlier digital launch date aimed at enhancing reporting data for repeat participants:
First time Leaders in Packaging participants may choose an "Intro" package. Please see notes below on components and pricing.
Advertisers interested in building awareness with a qualified CPG audience.
Q: If an article in my category is about a competitor, will my listing still appear in the Leaders box?
A: All articles in your category(ies) will prominently feature your company (and data card) in the Leaders box adjacent to the article. Your company displays even when the article is about a competitor.
Q: How quickly will Leaders reporting appear in Leadworks for me to review?
A: Real-time reporting of your digital profile’s views and clicks, plus category activity. To get max value out of your digital profile, get profile materials in before they go live.
Q: What is YouTube Amplify?
A: YouTube widget embedded right in your pop-up data card, and all articles on your company will feature a widget with your YouTube channel. Your YouTube videos flow right onto your online profile page on our site and are always self-updating – you don’t have to do a thing, just add a video to your channel.
Q: Why are PW, HCP, OEM, and Mundo Leader's close dates BEFORE the print profile close date this year?
A: The close date is prior to the print profile date so advertisers are able to generate a full year's worth of impressions—this way they have more Leader's impressions under their belt when you enter renewal conversations with them in the Fall. However, remember that advertisers are able to get into Leaders year-round! To receive the print profile piece, advertisers need to be in Leaders by the following dates:
