2027 E-book: Flexible Film in Flux eBook

Value Proposition

PMMI Media Group’s e-books are a high-value editorial asset designed to attract manufacturers actively exploring packaging, processing and materials solutions. Written by our expert editors, the content breaks down how the equipment and materials work, providing actionable insights for plant engineers, managers, and technical buyers.

Key Benefits

Direct access to a highly qualified audience of CPG end users
Educational and trusted editorial content
Multi-channel promotion
Shared or exclusive sponsorship options

Audience

Qualified CPG professionals interested in flexible film packaging solutions.

Distribution

Total distribution varies. Promoted via email, targeted ads, and social media to qualified CPG professionals in key markets.

Lead Generation

Editorial Lead Generation

How It Works

3 months of marketing promotions to our database to drive downloads.
Choose between a digital full-slide ad or our ad template which highlights four of your product offerings.
Leads include contact details and answer to two topic-specific lead-qualifying questions.
- Consent given by readers to be contacted by you by email.
Limited to five concurrent sponsors per E-book.
- Each download is a shared lead for all sponsors of that particular topic.
Order now to secure your spot!

Duration

3 months

Additional Notes

Editorial Summary

Flexible film packaging remains widely used across CPG categories for its performance and cost advantages, but it continues to present significant challenges within current recycling systems. Multiple efforts are underway to address them — store drop-off programs, evolving design guidelines, and emerging recycling technologies — yet these pathways are not fully aligned and vary in availability and maturity, leaving brand owners to make packaging decisions today without a clear, unified end state. This e-book examines how brands are approaching that decision-making in practice: how organizations evaluate tradeoffs, what assumptions they are making about near-term versus long-term outcomes, and how those assumptions shape packaging choices. It also addresses a documented complexity that sustainability teams encounter, namely that favorable production LCA scores for flexibles do not guarantee good end-of-life outcomes.

Product KPIs

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Leads

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Targeted

Exclusive Offers

For $17,000, an advertiser can purchase sole sponsorship over the report. They will receive the IFC, OBC, a Q&A, and custom question.

Potential Advertisers

Flexible film suppliers and converters offering monomaterial PE and PP structures and barrier papers, plus How2Recycle and other sustainability certification providers.

Inventory

For up to date inventory of e-books, please use the combined date inventory tool.

Additional Information

Lead counts are NOT gaurenteed, but we do aim for:
- PW: 125 leads
- PFW: 100 leads
- CM+P, Mundo, & HCP: 75 leads
Choose between a digital full-slide ad or our ad template which highlights four of advertiser's product offerings.
Consent given by readers to be contacted by advertiser by email.
Each download is a shared lead for all sponsors.

FAQs

Q. What contact information is shared for each lead?

A. For each lead, we provide:

Name
Business email
Job title
Company name
Country
Phone Number
Job Responsibilities
Primary Industry
Answers to two topic-specific lead-qualifying questions

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Q. What promotion do E-books receive?

A. Promotion of the E-books could include, but is not limited to and are not gauranteed;

E-Blasts
Newsletter announcements
Social Media promotion
Website ads on our brand sites
Native Ads on our brand sites
Modal pop-ups on our brand sites

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Q. What's the promotional strategy?

Hard Costs

Designer cost varies based on content and number of advertisers. On average, design cost is $800.
Lead Vendor CPL is $45.

Fulfillment Process

• Kelly will be notified via Naviga when an E-book ad sells. She will be sent the advertiser and associated CSM.

• Kelly will contact CSMs with ad specs and material due dates.

• Please note - they should supply either the specs for the Full-Page ad OR the ad template. I've contacted marketing to update the ad specs for added clarity.

• CSMs send material to Kelly via email.

• Kelly passes material to our freelancer, Haylie, to create the ad.

• Kelly sends the created ad to CSM for final advertiser approval, with advertiser approval/edit due date.

• CSMs respond with approval or edits.

• Kelly informs the freelancer of necessary edits.

• Book goes live!

Fulfillment Documents & Resources

Fulfilment Process Doc