2027 E-book: Changeovers, Waste, and the Loss You Can’t See

Value Proposition

PMMI Media Group’s e-books are a high-value editorial asset designed to attract manufacturers actively exploring packaging, processing and materials solutions. Written by our expert editors, the content breaks down how the equipment and materials work, providing actionable insights for plant engineers, managers, and technical buyers.

Key Benefits

Direct access to a highly qualified audience of CPG end users
Educational and trusted editorial content
Multi-channel promotion
Shared or exclusive sponsorship options

Audience

Qualified CPG professionals interested in changeover efficiency and waste reduction solutions.

Distribution

Total distribution varies. Promoted via email, targeted ads, and social media to qualified CPG professionals in key markets.

Lead Generation

Editorial Lead Generation

How It Works

3 months of marketing promotions to our database to drive downloads.
Choose between a digital full-slide ad or our ad template which highlights four of your product offerings.
Leads include contact details and answer to two topic-specific lead-qualifying questions.
- Consent given by readers to be contacted by you by email.
Limited to five concurrent sponsors per E-book.
- Each download is a shared lead for all sponsors of that particular topic.
Order now to secure your spot!

Duration

3 months

Additional Notes

Editorial Summary

An exploration of the hidden inefficiencies that occur during changeovers — lost product, time, and labor — and how food and beverage manufacturers are beginning to quantify them using data capture and visual management tools. Overall Equipment Effectiveness calculations capture downtime, but the granular losses during a changeover, including purged product, off-spec output during startup, and labor hours consumed, are often not captured in the systems plant leadership reviews. That is why changeover losses are frequently accepted as a fixed cost of production rather than a manageable variable. This e-book also covers how developing and refining step-by-step changeover procedures reduces losses, lowers operator error rates, and surfaces other inefficiencies that aggregate production data obscures.

Product KPIs

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Leads

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Targeted

Exclusive Offers

For $17,000, an advertiser can purchase sole sponsorship over the report. They will receive the IFC, OBC, a Q&A, and custom question.

Potential Advertisers

Vision systems and analytics platform providers and automation vendors, plus suppliers in packaging equipment and materials, cleaning, sanitizing and CIP, conveying and product handling, and inspection, sorting and weighing.

Inventory

For up to date inventory of Researched Lists, please use the combined date inventory tool.

Additional Information

Lead counts are NOT gaurenteed, but we do aim for:
- PW: 125 leads
- PFW: 100 leads
- CM+P, Mundo, & HCP: 75 leads
Choose between a digital full-slide ad or our ad template which highlights four of advertiser's product offerings.
Consent given by readers to be contacted by advertiser by email.
Each download is a shared lead for all sponsors.

FAQs

Q. What contact information is shared for each lead?

A. For each lead, we provide:

Name
Business email
Job title
Company name
Country
Phone Number
Job Responsibilities
Primary Industry
Answers to two topic-specific lead-qualifying questions

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Q. What promotion do E-books receive?

A. Promotion of the E-books could include, but is not limited to and are not gauranteed;

E-Blasts
Newsletter announcements
Social Media promotion
Website ads on our brand sites
Native Ads on our brand sites
Modal pop-ups on our brand sites

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Q. What's the promotional strategy?

Hard Costs

Designer cost varies based on content and number of advertisers. On average, design cost is $800.
Lead Vendor CPL is $45.

Fulfillment Process

• Kelly will be notified via Naviga when an E-book ad sells. She will be sent the advertiser and associated CSM.

• Kelly will contact CSMs with ad specs and material due dates.

• Please note - they should supply either the specs for the Full-Page ad OR the ad template. I've contacted marketing to update the ad specs for added clarity.

• CSMs send material to Kelly via email.

• Kelly passes material to our freelancer, Haylie, to create the ad.

• Kelly sends the created ad to CSM for final advertiser approval, with advertiser approval/edit due date.

• CSMs respond with approval or edits.

• Kelly informs the freelancer of necessary edits.

• Book goes live!

Fulfillment Documents & Resources

Fulfilment Process Doc