Second Look is the only personalized post-show guide designed to re-engage PACK EXPO attendees based on their product category interests—whether or not they visited your booth. This unique, data-driven program gives you a second chance to make an impression, delivering a targeted message to qualified buyers who demonstrated interest in your solutions.
PACK EXPO attendees, customized based on the product categories they're investigating at the show.
Distribution varies based on show registration and the category selected. For context, here are the category counts for PACK EXPO International 2024. Actual counts will vary by show.
*Some elements of reporting may require use of a PMMI scanner at the show
Multi-Purchase Discount: Add two more PACK EXPO products from this list to receive a 12% discount
Advertisers exhibiting at PACK EXPO, who are interested in generating awareness, and whose offerings fit one of the Second Look categories.
Q: Is there value in purchasing Second Look? I can already see who scanned into my booth.
A: 94% found it to be a useful reminder of who they visited, 92% found it useful to know the companies they missed, many of whom expressed interest in their products, and 88% keep it as a reference guide. And why not? It is personalized to their needs and interests. Also, it's the only way to reach the 80-90% of attendees with buying interest in your product category who missed connecting with you at the event
Q: Who will see my ad in Second Look?
A: As an exhibitor who advertises in Second Look, your profile will be included in the individually generated editions of Second Look we create for attendees who have indicated a specific interest in your product category or categories when they first register for the show.
Hard cost varies each year, as this product is printed. For a record of 2025's Second Lookhard costs, visit the PACK EXPO print costs smartsheet.
