Game Plan is a powerful, data-driven marketing tool that helps PACK EXPO attendees navigate the massive show floor and helps exhibitors stand out. By advertising in Game Plan, your booth and products are included in personalized show itineraries for attendees who expressed interest in your product category while registering for the show.
PACK EXPO attendees, customized based on the product categories they're investigating at the show.
Distribution varies based on show registration and the category selected. For context, here are the category counts for PACK EXPO International 2024. Actual counts will vary by show.
Some categories will be included in at-show Game Plans distributed at PACK EXPO across the show floor.
Your listing will appear in the books of attendees that specifically expressed interest in your product category when they registered for the show.
Some aspects of Game Plan reporting require the use of the official PMMI scanner at the show.
2026 Additional Category Pricing:
Multi-Purchase Discount: Add two more PACK EXPO products from this list to receive a 12% discount!
Advertisers exhibiting at PACK EXPO, looking to drive booth traffic, and whose offerings fit one of the Game Plan categories.
Q: If I already am listed on Map Your Show (MYS) as part of my booth registration, why should I advertise in Game Plan?
A: Only 17% of attendees actually create a map of the show via MYS. When you purchase Game Plan, we create the map for them.
Q: Who will see my ad in Game Plan?
A: As an exhibitor who advertises in Game Plan, your booth and products will be included in the individual itineraries we create for attendees who have indicated a specific interest in your product category or categories when they first register for the show. This personalized walking guide literally puts you on the map!
Q: Do attendees actually use Game Plan?
A: In a 2024 survey conducted with Game Plan recipients, 90% reported using Game Plan either before or during the show, and 86% found it useful to have companies suggested to them based on their categories of interest.
Hard cost varies each year, as this product is printed. For a record of 2025's Game Plan hard costs, visit the PACK EXPO print costs smartsheet.
