Game Plan

Some aspects of Game Plan reporting require the use of the official PMMI scanner at the show.

• Game Plan participants now can choose between a four-product listing, two-product listing, or single-product listing. This selection will occur when they begin to upload materials to AdBuilder.
• Attendees at PACK EXPO will be able to download their personalized digital Game Plans by scanning a QR code displayed on signage throughout the show. The QR code will link to a PDF version of their custom Game Plan, accessible using their PACK EXPO Badge ID.
• There will be 7 bin locations throughout the PACK EXPO show floor (total distribution of over 30,000), each containing compilations of specific categories.
• Exhibitors may purchase Game Plan through MYS when registering for PACK EXPO. These have been created as opportunities on the advertiser's Salesforce account, but a compilation of advertisers who have purchased can also be found here.

2026 Additional Category Pricing:

• Seven Categories - $17,433 (5% discount)
• Eight Categories - $18,720 (10% discount)
• Nine Categories - $19,763 (15% discount)
• Ten Categories - $21,845 (15% discount)
• Eleven Categories - $23,928 (15% discount)
• Twelve Categories - $26,010 (15% discount)
• Thirteen Categories - $28,093 (15% discount)
• Fourteen Categories - $30,175 (15% discount)
• Fifteen Categories - $32,258 (15% discount)

Multi-Purchase Discount: Add two more PACK EXPO products from this list to receive a 12% discount!

Advertisers exhibiting at PACK EXPO, looking to drive booth traffic, and whose offerings fit one of the Game Plan categories.

• View 2026 Print FROR on Premium Positions

Q: If I already am listed on Map Your Show (MYS) as part of my booth registration, why should I advertise in Game Plan?

A: Only 17% of attendees actually create a map of the show via MYS. When you purchase Game Plan, we create the map for them.

• Research shows that exhibitors who participate in Game Plan receive 97% more leads than those who do not
• From a 2025 survey of 2,068 U.S. adults: 76% of Gen Z and Millennials say the enjoy receiving physical mail from brands when it feels personalized.
• In a 2024 survey conducted with Game Plan recipients, 90% reported using Game Plan either before or during the show, and 86% found it useful to have companies suggested to them based on their categories of interest.
  
  • ‍2024 Game Plan Attendee Feedback‍
• Categories NOT Included in At-Show 2025 Game Plan Books:‍
  
  • Digital Transformation
  • Life Sciences
  • Logistics
  • Blisters/Clamshells/Skin Packaging
  • Controls & Machine Components
  • Converting Equipment
  • Thermoform/Fill/Seal
  • Tray Lidding/Sealing
  • Blisters/Clamshells/Thermoforming Materials

Visit here for more information regarding Game Plan on the PACK EXPO International 2026 Exhibitor Application Form and associated commission policies.

Hard cost varies each year, as this product is printed. For a record of 2025's Game Plan hard costs, visit the PACK EXPO print costs smartsheet.

• CSM sends the advertiser a link to upload their materials in AdBuilder.
• The advertiser uploads their materials, exports a proof, and approves it once complete.
• CSM conducts a QC check to ensure the advertiser’s materials were uploaded correctly.
• Our team uses proprietary software to generate the Game Plan based on the specific interests pre-registered attendees selected during show registration.
• The production team QC’s the Game Plan to confirm advertiser location pins generated correctly in the books.
• The Game Plan is mailed to pre-registered attendees prior to the show.

• 2026 Game Plan project plan
• Creating Game Plan Orders in Media Planner
• Production Game Plan Order QC Process
• Game Plan Books QC Process