Jordan Patel, Marketing Director at a packaging machinery manufacturer, had a problem.
His team was gearing up for PACK EXPO, where they’d be showcasing a fully integrated, custom-built CIP skidded system—complete with PLC integration, live data tracking, and wash cycle visualization. It was a showpiece. A visual magnet. The kind of machinery that sparks serious conversations with food and beverage processors planning new facilities.
But back at the plant, getting clean, professional video of that same system? Nearly impossible.
Too many moving parts. Too much background noise. Too many delays waiting for production to pause or technicians to clear out of frame. Jordan knew they needed video content—but didn’t have a videographer, didn’t have time for a shoot, and couldn’t risk another low-res phone recording trying to tell a high-stakes story.
That’s when he booked a PACK EXPO Booth Video.
Instead of scrambling after the show, he turned the most photogenic moment—his machine on the show floor—into a professionally shot, custom-edited marketing asset. With expert videographers capturing footage during show hours, Jordan’s team got the exact visuals they wanted: clean, dynamic shots of the system running in a well-lit, tightly staged environment. No forklifts. No clutter. Just machinery, front and center.
Best of all, they controlled the story.
Jordan’s team crafted the script, dictated the tone, and shaped the messaging. They could promote the final cut across their own LinkedIn, YouTube, and email channels—or opt to distribute it further with PMMI Media Group’s targeted ad placements after the show.
