Ahead of the PACK

Value Proposition

In a packed show like PACK EXPO, standing out before the doors even open is critical. Ahead of the PACK offers a highly engaging, pre-show promotional opportunity that connects your brand with pre-registered attendees actively preparing for the event. These short, themed videos are promoted on YouTube and Facebook, hosted on the official PACK EXPO YouTube channel, and grouped by product category to ensure that your message reaches the right buyers at the right time.

Key Benefits

Exposure to pre-registered attendees
Organized by category for buyer relevance
Multi-platform distribution
Tailored for busy exhibitors with limited in-house video resources

Audience

PACK EXPO pre-registered attendees and users browsing PACK EXPO's YouTube playlist, shorts, and brand website.

Distribution

Audience size fluctuates depending on PACK EXPO registration. As part of the promotional package, we will be running campaigns targeted to pre-registered attendees, in addition to running geo-targeted campaigns during the show.

Drive Booth Traffic

Web

Video

How It Works

Teasers are promoted before the show to pre-registered attendees.
Videos are organized by category, making it easy for interested buyers to find you.
They're multi-sponsor, which increases engagement through thematic discovery.
- Up to three advertisers per video.
Hosted on YouTube and positioned with official PACK EXPO content
- Video posted as both a YouTube short and standard video.
- Just send us your press release, website listing, b-roll, or product images—and we’ll do the rest.
- Promotion includes a Facebook campaign targeting pre-registered attendees.

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Episode topics include:

Bagging, Pouching & Wrapping Equipment
Cartoning, Multipacking & Case Packing
Materials - Closures & Containers
Coding, Labeling & Printing Equipment
Controls & Machine Components
Conveying, Feeding & Handling
Digital Transformation
Food Processing Equipment
Healthcare
Filling, Capping & Closing
Materials - Flexible packaging
Inspection & Testing Equipment
Palletizing & Load Stabilization - includes robotics
Plant Facilities, Infrastructure & Operations

Duration

5 weeks of promotion driving pre-registered PACK EXPO attendee traffic to the video on YouTube.

Additional Notes

The Ahead of the PACK video featuring your product placement will be sent to you for a single round of review prior to its release. While you will be able to review the final video clip, the script will be developed by a member of our team. Please note that this is intended as a teaser of your offering and may not include all product details.

Product KPIs

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Impressions

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Targeted

What's New

This product is new for 2026

Potential Advertisers

Advertisers exhibiting at PACK EXPO looking to drive booth traffic to the specific categories offered for this product.

Performance Reports

This product is releasing in 2026, so there not currently reporting on performance.

Inventory

For up to date inventory, please use the "Date-Based Product Position Availability Tool".

Ahead of the PACK categories, number of videos per category, and max sponsors per category.

Additional Information

Reporting Metrics:

Views on YouTube
% playthrough on YouTube
Standard Facebook reporting

FAQs

Q: Why Promote via Facebook?

A: 60% of all time spent on Facebook is spent watching video content, 70% of US adults use Facebook vs 32% using LinkedIn. The average Facebook user logs in 8 times per day and spends 30 minutes per day on Facebook

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Q: What will the order of advertisers be determined for a video?

A: The order of advertisers’ videos within a category is determined by the sequence of purchase. The first advertiser to buy secures the first spot in the video, the second advertiser takes the second spot, and so forth.

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Q: How will advertisers be listed in the video description?

A: Underneath a short blurb describing the video, advertisers will be listed in order of video appearance. Their listing will appear as, "See more from [COMPANY NAME] at [COMPANY URL]."

Hard Costs

Google Ads: $500
YouTube Ads (on platform): $200
Facebook: $800
Facebook Geo-Target: $800

Fulfillment Process

Ahead of the PACK Fulfillment Plan

Contact Sales

2026:

Bagging, Pouching & Wrapping Equipment — $3,500
Cartoning, Multipacking & Case Packing — $3,500
Closures & Containers — $3,500
Coding, Labeling & Printing Equipment — $3,500
Controls & Machine Components — $3,500
Conveying, Feeding & Handling — $3,500
Digital Transformation — $3,500
Filling, Capping & Closing — $3,500
Flexible Packaging — $3,500
Food Processing Equipment — $3,500
Healthcare — $3,500
Inspection & Testing Equipment — $3,500
Palletizing & Load Stabilization — *includes robotics — $3,500
Plant Facilities, Infrastructure & Operations — $3,500

*All prices are NET and non–member

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