PMMI Media Group’s Connected TV (CTV) ad program places your brand in front of your preferred, targeted audience of packaging professionals while they stream popular shows on platforms like Hulu, Paramount Plus, Roku, and more. With nearly 100% playthrough rates thanks to unskippable ad delivery, your 15-second commercial reaches decision-makers where they are most engaged — in their own homes, during entertainment time.
Choose your custom target audience from the PMMI database by picking from verified segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations, and more. Reach your target audience as they're streaming their favorite shows on channels like Hulu, Paramount Plus, Roku and more.
Impressions gauranteed: 40,000 per month
As of 6/23/25—You can now build your Connected TV (CTV) audiences directly from the PAN database (and we will no longer be supplementing with PW.com traffic).
Why this matters: These contacts are highly qualified — they’ve actively expressed interest in specific topic categories either through forms or PACK EXPO registration. This gives us a 100% targeted, engaged audience for your CTV campaigns.
Advertisers interested in building awareness with a targeted audience in a novel format.
OEM Connected TV Inventory: 3 campaigns per month
Q: Where will their CTV ad appear?
A: Your video could appear on more than 130 brand-safe streaming services, such as Hulu, Discovery+, DirecTV, CBS, ABC News, Fox Business, as well as the network properties listed here.
Q: Why do videos need to be exactly 15 seconds long? Why can't they be 14.5 seconds or 16.7 seconds?
A: Streaming platforms have specific length for their ad slots. 15 seconds is a standard position for most services. If your video is longer or shorter than 15 seconds it will be less likely to fit into an available slot and will be less likely to be displayed. Although an ad can appear to be exactly 6, 15, 30, or 60 seconds when it is previewed, trimming it to the exact frame is helpful. For example, if an ad shows up as 15 seconds when previewed, this is a rounded number and could mean the ad is 15 seconds and 3 frames, or 14 seconds and 19 frames, etc. I (Eric) can review each ad and trim to size for maximum exposure across all platforms.
Q: Can we have a suppression list?
A: Yes, we can offer to an option to provide a suppression list. However, it's not encouraged because we want to make sure we have the largest list size possible to ensure the best results. We don't know how big of an impact including a suppression list will have, since we don’t necessarily know how much overlap there is with our list, and how much would be excluded.
Q: How are you able to reach individuals both at home and at work?
A: Our technology connects multiple IP addresses and email addresses to a single individual, allowing us to create a more complete and accurate profile. By starting with just a work email, we can identify both personal and professional IPs and email addresses. This means we’re able to reach our audience on their streaming devices—whether they're at home or at work—ensuring your message gets seen wherever they are.
Q: Can we use multiple video creatives in a single CTV campaign?
A: Yes! Having multiple video creatives will reduce ad fatigue and increase the frequency by which your ad can be served to individuals.
Q: What percent of Americans use streaming services?
A: According to Nielsen, 40% of America is using streaming services and only 27% is using cable. The remaining percentage is broadcast TV or other. This study was done in June 2024.
Q: What makes a good CTV ad?
A: We suggest:
Q. Should I run a CTV Campaign or a Targeted Audio Campaign?
A. Below is guidance on when to choose CTV, when to choose Targeted Audio, or why it's best practice to do both:
Hard costs vary from $1K to $1.5K, depending on CPM required to obtain 40k impressions.
Your video could appear on more than 130 brand-safe streaming services, such as:
