BRAND
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Mundo EXPO PACK

MUNDO - Líderes en Latinoamérica

Value Proposition

Be a leader in your product category. Maximize your message and reach buyers researching your solutions in the most valuable year-round multi-channel media program available in the industry.

Key Benefits

  • Year-round exposure
  • Robust digital presence
  • Contextually triggered listings
  • Premium print profile placement

Audience

End users reading the Mundo EXPO PACK Show Issue, Mundo EXPO PACK Annual Resource Guide, or browsing MundoEXPOPACK.com

Distribution

Print Distribution: 10,500 contacts per issue

Awareness
Web
Print
Website
Print
Package

How It Works

Premium Premium - EXPO PACK
Must be exhibiting at EXPO PACK 2025 No Required
Digital Profile Yes Yes
Number of Digital Categories 3 3
Print profile in Show Issue (May) No Yes
Full-page ad in Show Issue (May) No 1 Full Page
Print profile in Annual Resource Guide (November) Yes Yes
Full-page ad in Annual Resource Guide (November) 1 Full Page 1 Full Page

What's Included:

  • Contextually triggered listings
    • All articles in your category(ies) will prominently feature your company (and data card) in the Líderes box adjacent to the article. Your company displays even when the article is about a competitor
  • Enhanced editorial engagement report
    • Real-time reporting of your digital profile’s views and clicks, plus category activity.
    • Digital profile includes lead-gen form.
    • To get max value out of your digital profile, get profile materials in by when profiles go live.
  • Enhanced Converge features
    • The ability to export your data
    • The ability to share specific company location data
  • YouTube Amplify
    • YouTube widget embedded right in your pop-up data card
    • All articles on your company will feature a widget with your YouTube channel
    • Your YouTube videos flow right onto your online profile page on our site
  • If profile translation is needed, we are able to direct buyers to a 3rd party translator. Beyond this, Buyers are asked to manage their own translation needs.

Duration

Full calendar year of promotion across digital and print.

Additional Notes

Product KPIs

Total Distribution
Impressions
Clicks
Reach
Broad

What's New

We are introducing an earlier digital launch date aimed at enhancing reporting data for repeat participants:

Early/Renewal Launch:

  • Reservations due: 11/24/25
  • Materials due: 12/10/25
  • Digital Launch: 12/15/25

Exclusive Offers

Potential Advertisers

Advertisers interested in building awareness with a qualified Latin American CPG audience.

Performance Reports

Inventory

Objections

Additional Information

FAQs

Q: If an article in my category is about a competitor, will my listing still appear in the Leaders box?
A: All articles in your category(ies) will prominently feature your company (and data card) in the Leaders box adjacent to the article. Your company displays even when the article is about a competitor.

Q: How quickly will Leaders reporting appear in Leadworks for me to review?
A: Real-time reporting of your digital profile’s views and clicks, plus category activity. To get max value out of your digital profile, get profile materials in before they go live.

Q: What is YouTube Amplify?
A: YouTube widget embedded right in your pop-up data card, and all articles on your company will feature a widget with your YouTube channel. Your YouTube videos flow right onto your online profile page on our site and are always self-updating – you don’t have to do a thing, just add a video to your channel.

Q: Why are PW, HCP, OEM, and Mundo Leader's close dates BEFORE the print profile close date this year?
A: The close date is prior to the print profile date so advertisers are able to generate a full year's worth of impressions—this way they have more Leader's impressions under their belt when you enter renewal conversations with them in the Fall. However, remember that advertisers are able to get into Leaders year-round! To receive the print profile piece, advertisers need to be in Leaders by the following dates:

  • PW: 1/9/26
  • OEM: 2/9/26
  • HCP: 2/23/26
  • Mundo: 3/31/26

Hard Costs

Fulfillment Process

  • Rep or CSM collects advertiser's selected digital categories for Leaders. Wherever and whenever these digital categories appear on articles, the advertiser will appear in the dropdown beneath them.
  • CSM shares a link, which is accessible year-round, for the advertiser to update their Leader's digital profile.
  • For PW and HCP Leaders: Advertiser provides materials for retargeted 3rd party banner ads to CSM. These banner ads are served on brand safe 3rd party sites, targeting visitors of PackWorld.com. These impressions are not category specific.
    • There is no deadline to submit 3rd party banner ads. However, these are fulfilled on a first come-first served basis. If materials are submitted after April 1st 2026, impression fulfillment is not guaranteed.
  • Lara Krieger will reach out to the advertiser for their print ads, which they will upload to Send My Ad.
  • For Annual Resource Guide, Lara Krieger will reach out to the advertiser for:
    • Category they'd like to run their print profile under
    • Category(s) they'd like to run their product ad(s) under
    • Print profile and product ad materials

Fulfillment Documents & Resources