Healthcare Packaging Supplier Webinar

Value Proposition

PMMI Media Group’s webinar program gives you everything you need to deliver a compelling, educational presentation to the packaging and processing community. Backed by state-of-the-art broadcasting technology, a robust promotional package, and the credibility of a respected B2B editor as moderator, your team can focus on providing 45 minutes of expert content — and we handle the rest.

Key Benefits

Turnkey support from start to finish, lead generation and custom data collection
Credible, editorial-led experience
Comprehensive promotional package

Audience

Qualified healthcare end users checking email, browsing social media, the web, and our brand sites. For more information on the Healthcare Packaging audience, visit here.

Distribution

Total distribution varies and includes the Healthcare Packaging webinar newsletter which is deployed to 15,000 contacts.

Lead Generation

Web

Webinar

How It Works

Webinar Promotional Package

Inclusion in up to six weekly dedicated webinar newsletters promoting webinar registration and on-demand access
Plain-text email invite from our editor 24-48-hours prior to broadcast
Run-of-site banner promotion on publication website (e.g. Packaging World)
Pop-up ad on publication website in the seven days leading up to the webinar
LinkedIn event listing marketed to publication followers
Organic social media posts to LinkedIn and/or Facebook

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Webinars Hosted By An Editor

Your team has purchased a webinar that will be hosted by one of our respected B-2-B editors. For successful thought leadership content creation, it is always better to be more educational and less promotional. Purely promotional content is not appreciated by our readers and makes it difficult for an editor to engage with the topic.
Provide some context. Why is the market changing and how did this new technology develop? Rather than a focus on your organization and product, what are the benefits to readers—real applications, etc. Are there choices? Pluses and minuses to these approaches.
REMEMBER: Readers know when content is sponsored. They still place high value on this supplier content as long as it is educational.

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Webinar Terms & Conditions

We require a minimum 6-weeks lead time
Webinar materials (title, description, speaker info, etc) should be submitted 8-weeks prior to the broadcast date
Marketing opportunities are time-senstive and date dependent. To recieve full marketing support, materials must be received no later than 6-weeks prior to the broadcast date.
CANCELLATION POLICY: Webinar programs are non-cancellable. Customer may be eligible for a one-time date change up to 45-days prior to the webinar date. Within 45-days of the webinar date, Customer may rebook and apply 50% of the fee to the future date.

Duration

Webinar lives on our sites with 12 months of on-demand access.

Product KPIs

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Leads

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Broad

Potential Advertisers

Advertisers looking to generate leads and have limited in-house resources to create their own webinar.

Performance Reports

Webinar LeadWorks History Dashboard Metrics

Inventory

Supplier webinars are single sponsor.

Additional Information

Stats:

Avg Registration: 300
Avg Attendance Rate: 40%

Policies:

We require a minimum 6-weeks lead time
Client materials should be submitted 8-weeks prior to the broadcast date
Marketing opportunities are time-sensitive and date dependent. To receive full marketing support, materials must be received no later than 6-weeks prior to the broadcast date.

FAQs

Q: Are webinars live or pre-recorded?

A: They are designed, produced, packaged and promoted as a live event. But we pre-record them for safety's sake. The industry term for this is "simulated live".

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Q: How long of content do I need to provide?

A: 45 minutes is all that is needed.

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Q: How will you help make sure my webinar looks professional?

A: With your input, we’ll produce the ideal webinar invitation and create a custom-built registration page exclusive to your event. Editors will review the landing page information and contextualize if necessary before the page is created. We’ll share speaker best practices and rehearse with you to ensure a smooth presentation, and you will provide four questions for the moderator to ask during or after the presentation.

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Fulfillment Process

Webinar team will hold a kickoff call with the advertiser and provide the following process details: Supplier webinar process/intro slides