Banner Ads on HCP.com

Value Proposition

An on-site banner ad campaign delivers your message directly to engaged, qualified readers on the PMMI brand site(s) of your choice. With premium placements in both IMU and leaderboard formats, your ads appear in a trusted editorial environment.

Key Benefits

Maximize your message's exposure to key audiences across the packaging, processing, and automation industries
Position yourself within a trusted editorial environment

Audience

Qualified healthcare professionals seeking insight and innovation on Healthcare Packaging's website. For more information on the Healthcare Packaging web audience, visit here.

Distribution

Distribution determined by number of impressions purchased.

Awareness

Web

Website

How It Works

Designed with Branding outcome in mind; may drive traffic to your intended URL when the contact clicks on the ad.
Within 48 hours of the start date, you'll receive a screenshot of your live ads on our site.
Your CSM will provide a breakdown of impressions, clicks, and CTR based on creative size once the campaign ends.
- Average CTR is around 0.1%

Duration

Duration chosen by you!

Product KPIs

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Clicks

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Impressions

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Broad

Potential Advertisers

Advertisers interested in awareness and want to align themselves with the Healthcare Packaging brand.

Performance Reports

Leadworks History Reporting

Additional Information

Inventory Policy: 10K impressions allowed per month per advertiser. If you'd like to book more than 3 months in advance, please submit your request to the sales rep request form. We are manually watching inventory to ensure fulfillment.

FAQs

Q: I looked on the brand website I selected and could not see my banner ad. Why?

A: Depending on which point in time you are looking for your ad, it could be that the ad server is showing other campaigns or ads. Rest assured your campaign is being managed around the clock by a sophisticated, specialized piece of software whose job it is to make sure you get every single impression you are paying for! On top of that, we have in-house ad server experts, who have been trained to monitor your campaign to make sure everything is functioning properly.

Fulfillment Process

Process Walkthrough