2027 Webinar: SKU Proliferation: Who’s Really Paying for It?

Value Proposition

PMMI Media Group’s editorial webinars bring together expertly curated content and top-tier speakers to explore the most relevant and timely topics in packaging and processing. By sponsoring one of these live, editor-led events, your brand is prominently associated with trusted, educational insights that resonate with an audience eager to stay ahead of industry trends.

Key Benefits

Trusted editorial content
Multi-touchpoint brand exposure
Access to a qualified and engaged audience
Quality and actionable lead generation
No content creation required

Audience

Qualified contract manufacturing, contract packaging, and private labeling professionals checking email, browsing social media, the web, and our brand sites. Visit here for more information on the CM+P audience.

Lead Generation

Web

How It Works

What's included:

Branding on the webinar registration page, promotional emails and reminder emails
Branding in the webinar console during the live broadcast
Provide an overview slide to be displayed during a sponsor readout by an editor during the live broadcast
Provide a PDF handout for attendees to download within the webinar console
Receive all of the GDPR-compliant leads
- There may be up to 3 sponsors for each webinar (shared leads)

Duration

Promoted on brand sites for 4 weeks prior to broadcast.

Additional Notes

Webinar summary: Brand teams push for more SKUs — seasonal runs, regional test markets, variety pack extensions — often without a clear picture of what those decisions cost downstream. Co-packers absorb the impact in changeovers, line downtime, and scheduling complexity, and those costs have a way of surfacing later as pricing adjustments or friction in the relationship. This session brings a brand representative and a co-packer principal together to work through the real economics of SKU proliferation: where the costs actually land, how they get passed along (or don’t), and where the expectations gap tends to create the most friction. Brand-side attendees leave with a practical framework for evaluating line extensions before committing, while co-packer and CM leaders gain perspective on brand decision-making and approaches for more productive conversations about capacity, cost, and run economics.

Product KPIs

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Leads

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Broad

Potential Advertisers

ERP and supply chain planning platforms. Line changeover automation and flexible packaging equipment. Contract management and pricing software. Co-packers and CMOs building thought leadership. OEE and production scheduling tools.

Performance Reports

Webinar LeadWorks History Dashboard Metrics

Inventory

Up to 3 sponsors per webinar topic

Additional Information

Stats:

Avg Registration by Brand
- PW: 296
- PFW: 128
- HCP: 190
- Mundo: 412

Policies

We require a minimum of 2-weeks lead time
Client receives brand exposure and leads
Client has no input on the content or speaker selection
Client has no speaking role during the broadcast; an editor will draft and read a brief promotional message on behalf of the client based on the slide provided
Sponsor readouts will be done at the beginning, middle and end of the broadcast; and assigned based on the order of contracting
There may be up to 3 sponsors for each editorial webinar (shared leads)
If the client is looking to drive the content, or receiving exclusive branding and leads, the standard webinar program may be a better fit
Live webinar sponsorships are non-cancellable and non-transferrable.

Standard Webinar Marketing Campaigns:

Webinar Email Newsletter: up to 6 inclusions, including four pre-broadcast and two post-broadcast / on-demand
Materials must be received no later than 6-weeks out
Plain-text invite from editor 24-48-hours prior to broadcast
Run-of-site web promotion on our website four weeks leading up to broadcast
Pop-up ad on our website seven days leading up to broadcast
LinkedIn event listing
Organic social media posts to our LinkedIn Followers

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*In select cases, post-deployment sponsorships may be available. Please reach out to the Product Team for potential availability.

FAQs

Q: Why should I sponsor an editorial webinar?

A: By sponsoring an editorial webinar, you'll align your brand with trusted, educational content that provides valuable insights to your target audience. Establish your company as a leader in the industry and drive brand awareness with this turnkey opportunity.

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Q: What do I receive as part of my editorial webinar?

A: Advertisers receive branding on the webinar registration page, promotional emails and reminder emails, and well as branding in the webinar console during the live broadcast. An overview slide from the advertiser will be displayed during a sponsor readout by an editor during the live broadcast. Attendees will be provided advertiser's PDF handout to download within the webinar console. Advertisers also receive all of the GDPR-compliant leads.

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Q: What is the order of sponsors?

A: Sponsor readouts will be done at the beginning, middle and end of the broadcast; and assigned based on the sequence of order confirmation. First purchased, first mentioned. Ad banner within the console is persistent and rotates every 120 seconds (2 mins)

Fulfillment Process

Sponsor provides company overview slide and receives all end user leads generated from webinar registrations.