Ads on PFW.com

Value Proposition

Connect your brand with engaged packaging and processing professionals through high-impact advertising opportunities across PMMI Media Group websites. From premium banner placements and seamlessly integrated native content to exclusive Category Roadblock ownership, our on-site advertising solutions place your message directly alongside the editorial content your buyers trust most. Whether your goal is broad visibility, deeper engagement, or category dominance, our targeted advertising products help you reach decision-makers actively researching solutions like yours in a credible, high-intent environment.

Key Benefits

Reach highly engaged packaging, processing, and automation professionals actively exploring industry solutions
Maximize brand visibility through premium placements and exclusive category ownership opportunities
Integrate seamlessly within trusted editorial environments to capture attention naturally
Gain measurable results and actionable insights through comprehensive campaign reporting

Audience

Qualified CPG professionals seeking insight and innovation on ProFood World's website. For more information on the ProFood World web audience, visit here.

Distribution

Banner Ads and Native Ads: Distribution determined by number of impressions purchased.

Category Roadblock: Distribution varies based on campaign length chosen—

1 month: 16,000 impressions
3 months: 50,000 impressions

Web

Awareness

Website

How It Works

Banner Ads

Your content is displayed in an IMU position on the site
Within 48 hours of the start date, you'll receive a screenshot of your live ads on our site.
Your CSM will provide a breakdown of impressions, clicks, and CTR based on creative size once the campaign ends.
- Average CTR is around 0.1%

Native Ads

Your content is displayed within the editorial stream on the home page and throughout the site.
When visitors click, they can go to a landing page of your choice.

Category Roadblock

This powerful advertising solution leverages the unique power of our online platform to connect you with a distinct audience—one that goes beyond print subscribers and our digital, 3rd party audience network reach. These web readers are actively engaged in looking at content on our site tagged with the category you purchase, making them prime candidates to discover the value your brand offers.

Category Roadblock Campaign Options

1 Month Campaign
- Minimum of 16k impressions
- No bonus impressions
3 Month Campaign
- Minimum 50k impressions
  - 10k bonus impressions on parent category pages
- Runs three consecutive months

Duration

Banner Ads and Native Ads duration chosen by you! Category Roadblock duration in 1-month or 3-month increments.

Product KPIs

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Impressions

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Clicks

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Broad

Category Roadblock (PW/PFW only)

Josh is a packaging engineer at a frozen foods company, neck-deep in a line upgrade project. He needs to find the latest industry solutions, so he head straight to PackWorld.com—his go-to source for equipment research and industry updates. He clicks into an article about “Bagging & Pouching” and dives in.

That’s when he notices something different.

Every ad on the page—header, side rail, mid-article—is one advertiser. You.

It’s not a coincidence, it’s a Category Roadblock.

With Category Roadblock, your brand doesn’t just appear. It dominates. You take full ownership of the ad space on every page tied to your specific category—bagging/pouching, labeling, robotics, you name it. If someone’s reading an article focused on that category, they’re seeing you.

This isn’t passive visibility, it’s full takeover. It’s your message, on your terms, in the exact moment a buyer like Josh is actively researching a solution you provide.

No scattershot impressions. No competing voices. Just total, focused brand presence where it counts most: in front of high-intent professionals during their decision-making moments.

Banner Ads on our sites

It’s mid-morning, and Angela—a senior packaging engineer at a dairy processor—is catching up on industry headlines between meetings. She’s on PackWorld.com, scanning an article about a new secondary packaging line, when her eye catches something familiar.

It’s your banner ad—bold, relevant, and placed right beside the editorial content she trusts most.

With banner ads on PackWorld.com, you show up where your message matters—alongside the most-read content in packaging. This is visibility on the #1 packaging media outlet, read by industry leaders who are constantly scanning for what’s next.

Because when it’s time for Angela’s team to upgrade their line, she won’t have to search far—she’s already seen you.

Native ads on our sites

It’s your banner ad—bold, relevant, and placed right beside the editorial content she trusts most.

Because when it’s time for Angela’s team to upgrade their line, she won’t have to search far—she’s already seen you.

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Potential Advertisers

Advertisers looking to align themselves with editorial content and build brand awareness.

Performance Reports

NATIVE ADS: Performance for Native Ads on our site is not recorded in Leadworks, but rather sent directly to the advertiser. Contact your CSM for metrics.
BANNER ADS: Leadworks History Reporting

Inventory

CATEGORY ROADBLOCK: One PFW campaign per roadblock category per month

NATIVE ADS: 2 advertiser per month

For up to date inventory, please use the tools below:

Objections

Q: Why should I buy a native ad when a normal banner ad is less expensive?

A: Native ads have higher clickthrough rates than banner ads (ranging from 0.1% to 0.3% or higher depending on the content). Native ads also provide a sleek in-stream design, which avoids user fatigue by placing sponsored content in the river of news. In addition—users are less likely to gloss over a native ad compared to a typical banner placement.

Additional Information

Banner Ad Inventory Policy: 10K impressions allowed per month per advertiser. If you'd like to book more than 3 months in advance, please submit your request to the universal request form. We are manually watching inventory to ensure fulfillment.

Category Roadblock (PW/PFW) Process for Reps:

Reach out to your CSM and make sure there are enough impressions available to fulfill the category the advertiser is requesting.
If the CSM approves, add the needed line(s) to the plan using the appropriate category.
- If they are just doing the single month, you only need to add the month they are selecting.
- If they are looking to do a 3 month package, you will enter 3 separate lines and request a price adjustment from MaryAnn.
If you are selling the 3 month package, they must be 3 consecutive months. If there are not 3 consecutive months available, you can not sell the 3 month package for that category.
We need a minimum of 2 weeks to get these campaigns set up and running as intended. We can not sell anything last minute.
The client will need to provide a combination of 8-10 IMU and Leaderboard ads (300x250 and 970x90) in addition to the Native Ads for the Category page.

FAQs

CATEGORY ROADBLOCK

‍Q: How does premium pricing work for 3-month package campaigns?
A: 3-month package campaigns with any month running during the premium pricing time period (which in 2026 is September/October) will be bumped up to the 3-month premium pricing package. Please note, this is a 7% increase versus a 24% increase for 1-month campaigns during this time period.

Q: What if I don't have a piece of high value content to promote in the 2 native ad positions on the category page?
A: While it's encourage you take advantage of the native ad positions to drive traffic back to your site with a piece of high value content, we can also run IMU (300x250) banner ads in the native ad slots if you don't have content for the native ad positions.

Q: For a three month campaign, can any months be selected?
A: They must be 3 consecutive months. If there are not 3 consecutive months available, we can not sell the 3 month package for that category.

Q: Why are 8-10 banner ads required? Can an advertiser use the same creative and have those run throughout?
A: The reason we ask for 8-10 banner ad creatives is because their ad could appear 8-10 times on the same page. In addition, our ad-serving service does not allow a single ad creative to be served more than once per page for user experience purposes (so it’s not the same, single ad creative the entire page). This means that the service would show different ads than the advertiser’s and would be negating the Category Roadblock product (whose point is to own certain topics and be the only advertiser on screen).

Q. Can we create materials for the advertiser?
A. Yes — if a client is interested in Partner Perspectives but pulling together a full set of ads is a sticking point, Courtney's team can create their ads using AI. Reach out to Courtney directly to get the process started.

BANNER ADS

Q: I looked on the brand website I selected and could not see my banner ad. Why?
A: Depending on which point in time you are looking for your ad, it could be that the ad server is showing other campaigns or ads. Rest assured your campaign is being managed around the clock by a sophisticated, specialized piece of software whose job it is to make sure you get every single impression you are paying for! On top of that, we have in-house ad server experts, who have been trained to monitor your campaign to make sure everything is functioning properly.

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NATIVE ADS

Q: How are native ads sold?
A: Sold on a share-of-voice basis, first-come, first-serve; with limited monthly inventory

Q: What reporting is an advertiser provided?
A: Advertisers receive a unique link that shares impressions, unique users, clicks, CTR, and an interactive graph to see impressions over the course of the campaign.

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Fulfillment Process

Category Roadblock: Naviga Process Note—DAY OF WEEK MATTERS FOR ENTERING DATES IN NAVIGA. For premium months, use Monday or Friday. For non-premium months, use any week day except for Monday or Friday.

Native Ads:

CSM collects creative materials from the advertiser via email and uploads them to RateLine in Naviga.
CSC creates the order and line items in Mindful.
CSC adds the following links to the rateline in Naviga, tagging the appropriate CSM:
- Link to Ad's Material Builder in Mindful
- Link to Ad's Metrics Reporting in Mindful
Once advertiser approval of the completed materials is obtained by the CSM, the CSC activates the campaign.