PAN for PACK EXPO - Facebook CONTACT SALES

Reach Pre-Registered Attendees on Facebook

Drive traffic with sponsored posts or 15-second videos as show attendees scroll through Facebook before and during the show.

Drive web traffic

Awareness

Social

Targeted

PAN

PACK EXPO Las Vegas

PACK EXPO Intl.

Reach Pre-Registered Attendees on Facebook

Drive traffic with sponsored posts or 15-second videos as show attendees scroll through Facebook before and during the show.

• Target show attendees and prospects by:

  • Buying interest

• Choose from Facebook sponsored ads or Facebook video

• Timeframe: 5-7 day campaign period

• Extremely limited inventory available -- Choose from:

  • Three weeks prior to show

  • Two weeks prior to show

  • One week prior to show

  • Week of show

Drive web traffic

Awareness

Social

Targeted

PAN

PACK EXPO Las Vegas

PACK EXPO Intl.

Sales Reps Should Keep the Following in Mind:

• Best option for driving clicks

• But remember to give them a reason to click - perhaps a sneak peak at what you’ll be showing

• Facebook Sponsored Posts generally see a CTR of 1-3%; Facebook Videos see a VTR of 10-20%

  • Remember to emphasize that even though these drive clicks, the main reason for buying is to drive awareness of your exhibit

Registration Information

• 3 weeks prior - approximately 56% registered

• 2 weeks prior - approximately 67% registered

• 1 week prior - approximately 74% registered

• Week of - approximately 87% registered

FAQ:

• Facebook Video is the best way to get your video in front of your target audience in the shortest amount of time.

  • Facebook sponsored post is the best way to drive traffic to your website.