Get maximum brand exposure when you sponsor our Package This video series. This video series takes a deeper look at packaging machinery and materials for the brand owner who is looking to purchase equipment, and to discover the solutions to help propel their operations and manufacturing process. Each episode takes a closer look at the different categories of packaging machinery and materials. Present yourself as a category leader in these educational videos.
Get maximum brand exposure when you sponsor our Package This video series. This video series takes a deeper look at packaging machinery and materials for the brand owner who is looking to purchase equipment, a seasoned professional seeking to implement advanced automation, a new employee unfamiliar with automated solutions, and to discover the solutions to help propel their operations and manufacturing process. Each episode takes a closer look at the different categories of packaging machinery and materials. Present yourself as a category leader in these educational videos.
Here's how it works:
Episode topics include, but are not limited to:
Materials:
Not releasing in 2025:
PRESENTATION RESOURCES FOR SALES REPS
Package This Presentation Slide Deck
ADDITIONAL RESOURCES FOR SALES REPS
Demo of Dave Newcorn Presenting Package This to All-Fill
Demo of Dave Newcorn Presenting Package This to Paxiom Group
How to find the right category for your advertisers using information from Salesforce
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Outcome of Package This Series, by Dave Newcorn:
Imagine you are Clarice Owens, founder of emerging brand Pescavore. Imagine Clarice is up long past the business day is over, scratching her head about how she's going to expand her fledgling manufacturing operation if business continues to grow. After seeing a 101 on her social media feed (she's not quite sure how the video found her, but it did, thank goodness, due to our intrepid behind-the-scenes micro-targeting), she follows the link to the 201 series for a variety of the equipment she's thinking of checking out. Thank God somebody posted these videos, she thinks. Not sure who it is or why they did it, but they seem impartial and friendly and helpful to a founder like her. She's a foodie and on the vanguard of the food revolution, what does she knows about packaging! Boy these videos are helpful and she takes notes for the future.
As her business continues to grow, she switches away from a commercial kitchen and builds out her initial packaging line, which is heavily manual to start. Business grows still more, and after awhile, she needs to automate. What was that video she saw some time ago? She checks her notes. It's a coding/marking printing system. Who was the company mentioned in the video? Domino (let's say). She reaches out to Domino, has a positive experience, for the company is courting emerging brands. She buys her first system and crosses her fingers.
Fast forward five years later. Business is blowing up. She's manufacturing on both coasts, and just signed an order for two dozen coding systems to cover the lines in both plants. Domino was her first choice and she stuck by them ever since. Domino is now the incumbent. She will never switch. It's Domino's business to lose.
Multiply that by the hundreds of emerging brands who will see your customer featured in our 101 and 201 videos. You can call it branding, but it's really seed-planting for the future. Many won't work out, as these companies go down fast. But some will, and you're betting that a few will see the video, see your company and remember it. When they hit it big time, it's too late for someone else to break in. A few well-placed bets with 101 or 201 videos will garner you exposure and branding at the minimum, and lifelong customers whose growth will mirror your growth, a chance at the next Chobani or next RxBar. Be there when they are searching for you and learning about your entire category. That's what we are selling. And there's only one per category, for 12 months. If someone's remotely interested in this market, it's the best deal we have going.