Package This Video Series CONTACT SALES
Get your solution in front of emerging brands as they learn about packaging machinery and materials
Get maximum brand exposure when you sponsor our Package This video series. This video series takes a deeper look at packaging machinery and materials for the brand owner who is looking to purchase equipment, and to discover the solutions to help propel their operations and manufacturing process. Each episode takes a closer look at the different categories of packaging machinery and materials. Present yourself as a category leader in these educational videos.
Get your solution in front of emerging brands as they learn about packaging machinery and materials
Get maximum brand exposure when you sponsor our Package This video series. This video series takes a deeper look at packaging machinery and materials for the brand owner who is looking to purchase equipment, and to discover the solutions to help propel their operations and manufacturing process. Each episode takes a closer look at the different categories of packaging machinery and materials. Present yourself as a category leader in these educational videos.
Here's how it works:
- Multiple packaging machinery and materials sponsors for the packaging line
- Advertisers recieve a basic clip with other advertisers stripped out
- 12-month promotion to the entire Emerging Brands Alliance audience
- Paid, sponsored promotion through the following platforms:
- Google Ads
- YouTube
- Third-party sites like Yahoo, Weather.com, ESPN.com etc.
- Promoted organically through the following PMMI Media Group channels:
- Packaging World website
- ProFood World website
- Video posted to ProSource.org
- Only PMMI member companies will be included in the ProSource version of each video
Episode topics include, but are not limited to:
- Conveying, Feeding & Handling
- Cartoning Equipment
- Case Packing
- Coding & Marking
- Conveyors
- Feeding & Inserting
- Horizontal Form/Fill Seal
- Vertical Form/Fill/Seal
- Labeling Machines
- Robotics
- Labels & Leaflets
- Thermoform/Fill/Seal Equipment
- Blister & Clamshell Packaging Equipment
- Liquid Filling Equipment
- Dry Fillers (Powders & Granules)
- Dry Fillers (Larger Pieces)
- Cappers
- Rigid Container Closing Equipment
- Pre-made Bag Loading & Sealing Types
- Wrapping Equipment
- Palletizing & Depalletizing
- Closures, Lids, & Dispensing
- Multipacking
- Product & Package Handling
- Flexible Packaging
- Package Inspection
- Accumulators
- Wrapping & Thermoforming for Proteins
- Load Stabilizing
Materials:
- Sponsor submits high-res video of machinery or materials in action
- Sponsor submits three facts regarding their machinery or material
- These three facts will be worked into the video's script
- Sponsor submits high-res company logo
- Sponsor submits website URL
Sales Reps Should Keep the Following in Mind:
INTERNAL Inventory Smartsheet Doc
PRESENTATION RESOURCES FOR SALES REPS
Package This Presentation Slide Deck
ADDITIONAL RESOURCES FOR SALES REPS
Demo of Dave Newcorn Presenting Package This to All-Fill
Demo of Dave Newcorn Presenting Package This to Paxiom Group
Potential companies for videos, organized by sales rep
How to find the right category for your advertisers using information from Salesforce
Video Creation/Production Process
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Outcome of Package This Series, by Dave Newcorn:
Imagine you are Clarice Owens, founder of emerging brand Pescavore. Imagine Clarice is up long past the business day is over, scratching her head about how she's going to expand her fledgling manufacturing operation if business continues to grow. After seeing a 101 on her social media feed (she's not quite sure how the video found her, but it did, thank goodness, due to our intrepid behind-the-scenes micro-targeting), she follows the link to the 201 series for a variety of the equipment she's thinking of checking out. Thank God somebody posted these videos, she thinks. Not sure who it is or why they did it, but they seem impartial and friendly and helpful to a founder like her. She's a foodie and on the vanguard of the food revolution, what does she knows about packaging! Boy these videos are helpful and she takes notes for the future.
As her business continues to grow, she switches away from a commercial kitchen and builds out her initial packaging line, which is heavily manual to start. Business grows still more, and after awhile, she needs to automate. What was that video she saw some time ago? She checks her notes. It's a coding/marking printing system. Who was the company mentioned in the video? Domino (let's say). She reaches out to Domino, has a positive experience, for the company is courting emerging brands. She buys her first system and crosses her fingers.
Fast forward five years later. Business is blowing up. She's manufacturing on both coasts, and just signed an order for two dozen coding systems to cover the lines in both plants. Domino was her first choice and she stuck by them ever since. Domino is now the incumbent. She will never switch. It's Domino's business to lose.
Multiply that by the hundreds of emerging brands who will see your customer featured in our 101 and 201 videos. You can call it branding, but it's really seed-planting for the future. Many won't work out, as these companies go down fast. But some will, and you're betting that a few will see the video, see your company and remember it. When they hit it big time, it's too late for someone else to break in. A few well-placed bets with 101 or 201 videos will garner you exposure and branding at the minimum, and lifelong customers whose growth will mirror your growth, a chance at the next Chobani or next RxBar. Be there when they are searching for you and learning about your entire category. That's what we are selling. And there's only one per category, for 12 months. If someone's remotely interested in this market, it's the best deal we have going.
SUCCESSFUL CAMPAIGNS
- Video of selected machine in motion
- Length of video - 45 to 60 seconds, non-looping
- Please note, only 30 seconds of your clip will be included in the posted video. We ask for more for editing purposes.
- Video resolution - 4K or 1920x1080 (standard HD)
- No edited text or added images on the video. If the video has text edited in, we will request an updated, unedited, version.
- Length of video - 45 to 60 seconds, non-looping
- Three facts regarding company’s machine
- Min word count: 50 words
- Max word count: 75 words
- These three facts will be edited to fit naturally into the video's script
- Company logo
- High-res .jpg, .png, or .eps
- Will be shown during video's product placement
- Company website URL
- Will be linked to in the video's description