PACK EXPO Stage Lead Accelerator

Value Proposition

Amplify your PACK EXPO presentation's impact and generate a stream of qualified leads long after the show ends by transforming your session into an accessible, promoted, and data-rich digital asset with the Digital Lead Accelerator.

Key Benefits

Extends the life of your presentation and turns it into an automated lead-generation engine that works for you weeks after the show concludes
Powerful promotion to over 70,000 packaging professionals
Delivers qualified leads in near real-time

Audience

Qualified packaging end users checking email, browsing social media, the web, and our brand sites. For more information on the Packaging World audience, visit here

Distribution

Over 70,000 contacts

Lead Generation

Newsletter

How It Works

This powerful add-on includes:

Custom landing page with registration-gated video hosting
AI-generated video enhancements including a summary, subtitles, and chapters for easy viewing
Promotion to 70,000+ packaging professionals via one Packaging Focus email and one Packaging World Webinar newsletter or 37,000+ processing professionals via one ProFood Focus newsletter and one ProFood World Webinar newsletter.
Lead delivery in near real-time to your LeadWorks campaign
Full access to all registration and click leads from the campaign

Duration

Promotion duration varies, but will occur between 10/17/25 and 12/31/25.

Additional Notes

This product must be purchased with the PACK EXPO Video Recording add-on.

Product KPIs

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Leads

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Broad

Potential Advertisers

PACK EXPO exhibitors interested in leads who have purchased an innovation stage session and the video recording add-on.

Inventory

Ten campaigns per PACK EXPO

Additional Information

Leads are generated only from clicks on the Focus newsletter deployment and from the video registration form. Leads are not generated from clicks on the advertiser’s ad within the webinar newsletter alone.

NOTE: Please schedule the focus newsletter included in this package for the first available PW or PFW Focus spot between 10/17/25 and 12/31/25.

FAQs

Q. Why should I buy this product?

A. Speaking at PACK EXPO is a great opportunity—but with a limited number of seats per theater and a massive show floor competing for attention, your message might not reach as far as it should. The Digital Lead Accelerator helps you amplify your presentation’s impact and turn it into an ongoing lead-generation engine.

Fulfillment Process

Trey and Claudia will be providing materials for the PW Focus newsletter, so we need to avoid the advertiser uploading materials themselves.

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When a PACK EXPO Stages Digital Lead Accelerator sells, we ask that CSMs:

Update the campaign name in LW to, "Packaging Focus Newsletter - PACK EXPO Innovation Stage Digital Lead Accelerator"
Check, "Turn off eBuilder Notifications" on the campaign.
Save!

Fulfillment Documents & Resources

‍Digital Lead Accelerator Fulfillment