Alyssa Green, Director of Business Development at a packaging-focused engineering firm, understands the reality: Most PACK EXPO attendees are drawn to machinery—robotics, fillers, conveyors. The spotlight rarely shines on the companies behind the walls, floors, and systems that keep those machines running.
But when packaging professionals are in the market for a facility expansion, utilities overhaul, or plant buildout, the decisions come fast—and the shortlist gets made long before the show floor opens.
That’s why this year, Alyssa invested in the PACK EXPO Facilities and Infrastructure Directory.
It’s not just another digital promo. It’s a high-impact, printed guide mailed to pre-registrants who’ve been identified as actively researching plant infrastructure upgrades. Every listing is organized by solution category, hall, and booth number—making it easy for attendees to build a hit list of must-see suppliers.
And that’s exactly where Alyssa’s company wanted to be.
“No one stumbles into your booth looking for cleanroom design or process utilities,” she said. “But when they’ve already circled you in a directory they’re using to walk the floor? That’s a real lead, with real intent.”
For a company offering turnkey facility engineering, utilities integration, and hygienic design tailored to food and beverage operations, the directory was the perfect tool: pre-show visibility, targeted directly at buyers ready to act.
By the time PACK EXPO opened, qualified prospects were walking into the booth, directory in hand—ready to talk.
They weren’t browsing. They were planning to find them.
