OEM Connected TV CONTACT SALES
Reach a targeted, captivated audience of qualified packaging and food processing machine builders as they're streaming their favorite shows on channels like Hulu, Paramount Plus, Roku and more. Your video ad will have nearly a 100% playthrough, as these ads cannot be skipped when they are served.
How it works:
- Submit a 15 second video
- This video should have sound and look like a commercial
- Choose your target brand and audience segment (PMMI Audience Network)
- Your ad will run for 1 month
- 40,000 impressions guaranteed
Key Benefits:
- Captivated audience, no skipping option, near 100% view-through
- The relevance of these ads causes the audience to pay more attention than if it were a generic ad for, say, auto insurance
- Reach our audience where they are consuming content. Great addition to any multi-channel campaign.
Sales Information
PowerPoint
Last Updated July 15, 2024: Product Presentation
** REMINDER: These presenations are for internal purposes only. If you want to share with an advertiser, please review and make edits as this presentation may included hard costs and other sensitive information that should not be shared externally. In addition, plese note the last updated date above. The information in these presentations may be old or outdated. Please consult the Hub for the most current product information.
FAQs
Why do videos need to be exactly 15 seconds long? Why can't they be 14.5 seconds or 16.7 seconds?
Streaming platforms have specific length for their ad slots. 15 seconds is a standard position for most services. If your video is longer or shorter than 15 seconds it will be less likely to fit into an available slot and will be less likely to be displayed.
Can we have a suppression list?
Yes, we can offer to an option to provide a suppression list. However, it's not encouraged because we want to make sure we have the largest list size possible to ensure the best results. We don't know how big of an impact including a suppression list will have, since we don’t necessarily know how much overlap there is with our list, and how much would be excluded.
How are you able to reach individuals both at home and at work?
Our technology connects multiple IP addresses and email addresses to a single individual, allowing us to create a more complete and accurate profile. By starting with just a work email, we can identify both personal and professional IPs and email addresses. This means we’re able to reach our audience on their streaming devices—whether they're at home or at work—ensuring your message gets seen wherever they are.
Can we use multiple video creatives in a single CTV campaign?
Yes! Having multiple video creatives will reduce ad fatigue and increase the frequency by which your ad can be served to individuals.
What percent of Americans use streaming services?
According to Nielsen, 40% of America is using streaming services and only 27% is using cable. The remaining percentage is broadcast TV or other. This study was done in June 2024, here’s the article.
What makes a good CTV Ad
Focused on brand awareness -
- Cross functional assets - use what you have today (re-purpose TV, Computer, Phone)
- Use repetition - creative themes and tones; reinforce brand re-call
- Captivating Sound - volume is on, and muted
- Strong Imagery, story-telling
- Call to action - Visit prosource.org today! Important information such as links, product names, and company name should appear as text on screen
Note: Although an ad can appear to be exactly 6, 15, 30, or 60 seconds when it is previewed, trimming it to the exact frame is helpful. For example, if an ad shows up as 15 seconds when previewed, this is a rounded number and could mean the ad is 15 seconds and 3 frames, or 14 seconds and 19 frames, etc. I (Eric) can review each ad and trim to size for maximum exposure across all platforms.