Your content item is displayed within the editorial stream of our website, promoted on the home page and section pages throughout the site.

When Visitors Click, They Can Go To...

• landing page of your choice
  OR
• stripped-down, cleanly designed page on our site featuring your content, with nothing else on the page to distract (referred to as a "Story")

Why Native Ads Perform Better...

• Higher clickthrough rates than banner ads, can range from 0.1% to 0.3% or higher, depending on content
• Sleek in-stream design avoids user fatigue (by placing sponsored content in the river of news, users are less likely to gloss over vs a typical banner placement)

How it's sold:

• Sold on a share-of-voice basis, first-come, first-served
• Typically bought for a short period of time, one month chunks
• Only a handful of advertisers can be accommodated at the same time, check with your rep for availability

Reporting:

• Native Ads - receive a unique link featuring your impressions, clicks, CTR, and an interactive graph
  • if more than one creative is provided, you'll receive a breakdown by creative
    
    
• Story - receive a unique link that shows number of unique users, page views, shares, average time spent on the page, device used, an interactive graph, and more!
  • you'll also receive the unique link for the native ad portion of your campaign as well

Awareness

Web

Sales reps should keep the following in mind

• Ideal for customers who have something specific to say, and who have the content already written
• We can offer to write the headline and teaser copy for maximum enticement, at no extra charge
• No extra charge to host content on our site
• Selling point - Higher CTR than regular banners
• Contact your Client Success Manager for inventory availability.
  • PW - 4 advertisers per month - estimated 5K - 8K
  • AW - 4 advertisers per month - estimated 2K - 8K
  • HCP - 2 advertisers per month - estimated 2K - 4K
  • OEM - 1 advertiser per month - estimated 500 - 1K
  • PFW - 1 advertiser per month - estimated 4K - 6K

• In-between and exclusive options available, ask Alicia for details on pricing

Impressions above are estimates and NOT guarantees. This product should be sold as a sponsorship and not like a banner ad.

Teaser ad:

• Image 680x292 
• Headline: 20-70 characters
• Teaser copy: 40-200 characters

Stripped down landing page hosted on our site:

• High resolution image
• Headline: 20-70 characters
• Teaser copy: 40-200 characters
• Body content - No limitations on length