Leaders in Packaging

Value Proposition

Be a leader in your product category. Maximize your message and reach buyers researching your solutions in the most valuable year-round multi-channel media program available in the industry.

Key Benefits

Year-round exposure
Robust digital presence
Contextually triggered listings
Premium print profile placement

Audience

End users reading Packaging World Magazine or browsing PackWorld.com.

Distribution

Print Distribution: 46,000 contacts per issue

Awareness

Web

Website

Package

How It Works

	Pro	Premium
Digital Profile	Yes	Yes
Number of Digital Categories	3	6
Print ads One Print Ad must run in the first six months of the year	2 Full (or price equivalent in fractionals)	3 Full (or price equivalent in fractionals)
Product ad in 2027 Annual Resource Guide	1	3
Print profile in 2027 Annual Resource Guide	Yes	Yes

‍

What's Included:

Contextually triggered listings
- All articles in your category(ies) will prominently feature your company (and data card) in the LIP box adjacent to the article. Your company displays even when the article is about a competitor‍
Enhanced editorial engagement report‍
- Real-time reporting of your digital profile’s views and clicks, plus category activity.
- Digital profile includes lead-gen form.
- To get max value out of your digital profile, get profile materials in by when profiles go live.
Enhanced Converge features
- The ability to export your data
- The ability to share specific company location data
Retargeted ad impressions
- Banner ads served on brand-safe, 3rd party sites to anyone who visits PackWorld.com.
- Pro Bundle: Up to 10k impressions
- Premium Bundle: Up to 20k impressions
- Campaign length is up to six months when materials are submitted prior to April 1st.
- Any materials turned in after April 1st, are not guaranteed to reach the number of impressions listed. All campaigns end on August 31st, regardless of start date.
YouTube Amplify
- YouTube widget embedded right in your pop-up data card
- All articles on your company will feature a widget with your YouTube channel
- Your YouTube videos flow right onto your online profile page on our site
- Always self-updating – you don’t have to do a thing, just add a video to your channel

Duration

Full calendar year of promotion across digital and print.

Product KPIs

•

Total Distribution

•

Impressions

•

Clicks

•

Reach

•

Broad

What's New

We are introducing an earlier digital launch date aimed at enhancing reporting data for repeat participants:

Reservations due: 11/24/25
Materials due: 12/10/25
Digital Launch: 12/15/25

Exclusive Offers

First time Leaders in Packaging participants may choose an "Intro" package. Please see notes below on components and pricing.

Potential Advertisers

Advertisers interested in building awareness with a qualified CPG audience.

Performance Reports

Leaders in Packaging 2025 Category Stats (Looker / PDF)
Advertiser's Content Engagement Report are available in Leadworks

Additional Information

	New	Pro	Premium
Digital Profile	Yes	Yes	Yes
Number of Digital Categories	1	3	6
Print ads One Print Ad must run in the first six months	1 Full	2 Full OR 3 Halfs OR 4 Thirds	3 Full OR 4 Halfs OR 6 Thirds
Product ad in 2027 Annual Resource Guide	None	1	3
Print profile in 2027 Annual Resource Guide	Yes	Yes	Yes
Retargeted Ad Impressions	Up to 5k	Up to 10k	Up to 20k
Pricing	$8,500	$15,700	$20,800

‍

Leaders Components to Paste onto Naviga Campaign

Leaders in Packaging Premium 2026:

Digital Profile and Six Categories

Full page ad – [INSERT MONTH HERE] Issue

3x Product Ads in Annual Resource Guide

Print Profile in Annual Resource Guide

Up to 20k Retargeted Ad Impressions

Leaders in Packaging Pro 2026:

Digital Profile and Three Categories

Full page ad – [INSERT MONTH HERE] Issue

1x Product Ads in Annual Resource Guide

Print Profile in Annual Resource Guide

Up to 10k Retargeted Ad Impressions

Leaders in Packaging Intro 2026:

Digital Profile and One Category

Full page ad – [INSERT MONTH HERE] Issue

Print Profile in Annual Resource Guide

Up to 5k Retargeted Ad Impressions

‍

FAQs

Q: If an article in my category is about a competitor, will my listing still appear in the Leaders box?
A: All articles in your category(ies) will prominently feature your company (and data card) in the Leaders box adjacent to the article. Your company displays even when the article is about a competitor.

‍

Q: How quickly will Leaders reporting appear in Leadworks for me to review?
A: Real-time reporting of your digital profile’s views and clicks, plus category activity. To get max value out of your digital profile, get profile materials in before they go live.

‍

Q: What is YouTube Amplify?
A: YouTube widget embedded right in your pop-up data card, and all articles on your company will feature a widget with your YouTube channel. Your YouTube videos flow right onto your online profile page on our site and are always self-updating – you don’t have to do a thing, just add a video to your channel.

‍

Q: Why are PW, HCP, OEM, and Mundo Leader's close dates BEFORE the print profile close date this year?
A: The close date is prior to the print profile date so advertisers are able to generate a full year's worth of impressions—this way they have more Leader's impressions under their belt when you enter renewal conversations with them in the Fall. However, remember that advertisers are able to get into Leaders year-round! To receive the print profile piece, advertisers need to be in Leaders by the following dates:

PW: 1/9/26
OEM: 2/9/26
HCP: 2/23/26
Mundo: 3/31/26

Hard Costs

Banner Ads are $4 CPM
- Leaders in Packaging Pro: Total hard cost at 10k impressions is $40.
- Leaders in Packaging Premium: Total hard cost at 20k impressions is $80.
Print hard costs vary according to fluctuating paper costs. Visit here for Packaging World magazine hard costs.

Fulfillment Process

Rep or CSM collects advertiser's selected digital categories for Leaders. Wherever and whenever these digital categories appear on articles, the advertiser will appear in the dropdown beneath them.
CSM shares a link, which is accessible year-round, for the advertiser to update their Leader's digital profile.
For PW and HCP Leaders: Advertiser provides materials for retargeted 3rd party banner ads to CSM. These banner ads are served on brand safe 3rd party sites, targeting visitors of PackWorld.com. These impressions are not category specific.
- There is no deadline to submit 3rd party banner ads. However, these are fulfilled on a first come-first served basis. If materials are submitted after April 1st 2026, impression fulfillment is not guaranteed.
Lara Krieger will reach out to the advertiser for their print ads, which they will upload to Send My Ad.
For Annual Resource Guide, Lara Krieger will reach out to the advertiser for:
- Category they'd like to run their print profile under
- Category(s) they'd like to run their product ad(s) under
- Print profile and product ad materials

Fulfillment Documents & Resources

Contact Sales

2026:

Standard:

Leaders in Packaging — Premium Package — $20,800
Leaders in Packaging — Pro Package — $15,700
Full Page Ad — $7,650
3 Additional LIP Categories — $6,300
2 Additional LIP Categories — $4,200
1 Additional LIP Category — $2,100
Additional Product Ad in Annual Resource Guide — $1,200

Premium:

Cover Positions — $8,450
Corner Cut — $5,250
Annual Resource Guide Full Page Ad — $7,650
Belly Band — $12,250
Cover Tip — $15,250
French Gate — $23,300
Cover Sticker — $8,750

*All prices are NET and non–member

Generate 60-Day Link

Leaders in Packaging

Value Proposition

Key Benefits

Audience

Distribution

How It Works

Duration

Product KPIs

What's New

Exclusive Offers

Potential Advertisers

Performance Reports

Additional Information

Leaders Components to Paste onto Naviga Campaign

FAQs

Hard Costs

Fulfillment Process

Fulfillment Documents & Resources

2026:

Standard:

Premium:

Leaders in Packaging:

Reservations Due

‍

‍Materials Due

Annual Resource Guide:

Reservations Due

‍Materials Due

Specs