Comprehensive year-round print and digital exposure to the Packaging World audience

*One Print Ad must run in the first six months of the year. 

Bonus Offerings:

• Contextually triggered listings 
  • All articles in your category(ies) will prominently feature your company (and data card) in the LIP box adjacent to the article. Your company displays even when the article is about a competitor
• Enhanced editorial engagement report
  • Real-time reporting of your digital profile’s views and clicks, plus category activity.
  • Digital profile includes lead-gen form.
  • To get max value out of your digital profile, get profile materials in by January 20th (when profiles go live).
• Enhanced Converge features
  • The ability to export your data
  • The ability to share specific company location data
• Retargeted ad impressions
  • Banner ads served on brand-safe, 3rd party sites to anyone who visits PackWorld.com.
  • Pro Bundle: Up to 10k impressions
  • Premium Bundle: Up to 20k impressions
  • Campaign length is up to six months when materials are submitted prior to April 1st. 
  • Any materials turned in after April 1st, 2025 are not guaranteed to reach the number of impressions listed. All campaigns end on August 31st, regardless of start date. 
• YouTube Amplify
  • YouTube widget embedded right in your pop-up data card
  • All articles on your company will feature a widget with your YouTube channel
  • Your YouTube videos flow right onto your online profile page on our site
  • Always self-updating – you don’t have to do a thing, just add a video to your channel

NOTE: The 2026 Annual Resource Guide will be a standalone issue, hitting desks with the November/December issue of Packaging World. It will include Leaders print profiles and the complete product directory.  

Only Leaders in Packaging participants can purchase a full-page or premium position ad in the Annual Resource Guide. 

Awareness

Print

Web

Sales Reps Should Keep the Following in Mind:

The digital launch date is 1/23/25. Please have materials in before the launch date to take full advantage of the digital portion of the program.  

• Must run one print ad in the first 6 months of the year
• Digital Profile: get max value, get materials in by 1/16/25
• Annual Resource Guide available online all of 2026. Promotion via social, native ads, NL announcements, and/or banners.
• Retargeted ad materials turned in after 4/1/25 are not guaranteed impressions listed
• All retargeted ad campaigns will end 8/31/25

2025 LIP changes from 2024:

Leaders Components to Paste onto Naviga Campaign

Download a Copy