Comprehensive year-round print and digital exposure to the Packaging World audience

*One Print Ad must run in the first six months of the year. 

Bonus Offerings:

• Contextually triggered listings 
  • All articles in your category(ies) will prominently feature your company (and data card) in the LIP box adjacent to the article. Your company displays even when the article is about a competitor
• Enhanced editorial engagement report
  • Real-time reporting of your digital profile’s views and clicks, plus category activity.
  • Digital profile includes lead-gen form.
  • To get max value out of your digital profile, get profile materials in by January 20th (when profiles go live).
• Enhanced Converge features
  • The ability to export your data
  • The ability to share specific company location data
• Retargeted ad impressions
  • Banner ads served on brand-safe, 3rd party sites to anyone who visits PackWorld.com.
  • Pro Bundle: Up to 10k impressions
  • Premium Bundle: Up to 20k impressions
  • Campaign length is up to six months when materials are submitted prior to April 1st. 
  • Any materials turned in after April 1st, 2025 are not guaranteed to reach the number of impressions listed. All campaigns end on August 31st, regardless of start date. 
• YouTube Amplify
  • YouTube widget embedded right in your pop-up data card
  • All articles on your company will feature a widget with your YouTube channel
  • Your YouTube videos flow right onto your online profile page on our site
  • Always self-updating – you don’t have to do a thing, just add a video to your channel

NOTE: The 2026 Annual Resource Guide will be a standalone issue, hitting desks with the November/December issue of Packaging World. It will include Leaders print profiles and the complete product directory.  

Only Leaders in Packaging participants can purchase a full-page or premium position ad in the Annual Resource Guide. 

There are significant supply chain issues in the paper market, please see our billing policy for an update on terms for print cancellations.

Awareness

Print

Web

Sales Reps Should Keep the Following in Mind:

The digital launch date is 1/23/25. Please have materials in before the launch date to take full advantage of the digital portion of the program.  

• Must run one print ad in the first 6 months of the year
• Digital Profile: get max value, get materials in by 1/16/25
• Annual Resource Guide available online all of 2026. Promotion via social, native ads, NL announcements, and/or banners.
• Retargeted ad materials turned in after 4/1/25 are not guaranteed impressions listed
• All retargeted ad campaigns will end 8/31/25

2025 LIP changes from 2024:

Leaders Components to Paste onto Naviga Campaign

Download a Copy