Game Plan CONTACT SALES
Make Your Booth a Destination
Game Plan is a personalized booth itinerary for PACK EXPO attendees, customized based on the product categories they're investigating at the show. As an exhibitor who advertises in Game Plan, your booth and products will be included in the individual itineraries we create for attendees who have indicated a specific interest in your product category or categories, when they first register for the show.
-
PACK EXPO is massive and it’s almost impossible for attendees to see everyone they need to see
-
Our personalized walking guide literally puts you on the map for attendees who have indicated a buying interest in your product categories
-
Research shows that exhibitors who participate in Game Plan receive 97% more leads than those who do not
-
ROI based reporting correlating booth scans to Game Plan recipients
- Some elements of reporting may require use of a PMMI scanner at the show
-
Game Plan is PACK EXPO’s official, printed and personalized show guide mailed to all pre-registered end-user attendees in U.S. and Canada who register more than two weeks before the show
-
Your listing includes a sneak peek of up to four of your products.
-
In a survey conducted with Game Plan recipients, 90% reported using Game Plan either before or during the show, and 86% found it useful to have companies suggested to them based on their categories of interest.
There are significant supply chain issues in the paper market, please see our billing policy for an update on terms for print cancellations.
Sales Reps Should Keep the Following in Mind
Additional Pricing
- Seven Categories - $16,768 (5% discount)
- Eight Categories - $18,000 (10% discount)
- Nine Categories - $18,998 (15% discount)
- Ten Categories - $20,995 (15% discount)
- Eleven Categories - $22,993 (15% discount)
- Twelve Categories - $24,990 (15% discount)
- Thirteen Categories - $26,988 (15% discount)
- Fourteen Categories - $28,985 (15% discount)
- Fifteen Categories - $30,983 (15% discount)
FYI:
- If a customer has purchased Map Your Show, they should still buy Game Plan
- Only 17% of attendees actually create a map of the show. When you purchase Game Plan, we create the map for them.
View 2025 Print First Right of Refusal on Premium Positions here
Add two more PACK EXPO products from this list to receive a 12% discount!
To allow you sell Game Plan as long as possible we’ve tightened the production schedule to give you a full extra week to sell vs. 2024!
2025
- Sales/Materials Close: 8/6/25
- Show start: 9/29/25
- 7 ½ Weeks before the show
SUCCESSFUL CAMPAIGNS
Rick Gessler, Director of Marketing & Strategic Account Management
Delkor Systems Inc.
"I love [Game Plan and Second Look], how they break things up, and you guys classify the information that I've provided for the different types of users. So both before the show, and then after the show. You get the people that have inquired, on those different categories. And then you feed my exact copy and photos and specifications right to that audience. I think in terms of audience segmentation, nobody else does it as good as PMMI Media Group."
"I love [Game Plan and Second Look], how they break things up, and you guys classify the information that I've provided for the different types of users. So both before the show, and then after the show. You get the people that have inquired, on those different categories. And then you feed my exact copy and photos and specifications right to that audience. I think in terms of audience segmentation, nobody else does it as good as PMMI Media Group."
Rick Gessler, Director of Marketing & Strategic Account Management
Delkor Systems Inc.