Purchasing the Game Plan Sustainability Finder puts you in front of a targeted audience interested in sustainability in machinery and/or materials. With both a targeted print and a digital premium listing on the website here,  the audience can find you in the channel that works for them. When PACK EXPO attendees are searching for sustainability at the show, you will be highlighted as a booth they need to visit!

Audience (Reader):  North American end users that have registered for the PACK EXPO show and stated are interested in Sustainability and/or machinery or materials. 

Audience (Customer): PACK EXPO exhibitors that have indicated on their show registration that they have a sustainability story/solution. Customers can buy into either the machinery and/or materials category, but each listing will be vetted by internal staff to ensure they will be of benefit to the reader audience. 

Distribution Plan: 

• Sent out in Game Plan, about 2-3 weeks prior to the show, to allow time for mailing. It should arrive just before Preview Week.
• Website promoted at the PACK EXPO Sustainability Central educational stage
• The Sustainability Solutions Finder website will be promoted before the show via email and social media channels as well as via a QR code on the cover of Game Plan that will link to the Sustainability Finder website

Deliverable:

• A listing in the print version of Game Plan in the Sustainability Finder section located in the beginning of Game Plan booklet.
• A premium listing on the website. Premium listings denoted with a badge and will display first on home and category pages. 

Awareness

Targeted

Print

PACK EXPO Las Vegas

Purchasing the Game Plan Sustainability Finder puts you in front of a targeted audience interested in sustainability in machinery and/or materials. With both a targeted print and a digital premium listing on the website here, the audience can find you in the channel that works for them. When PACK EXPO attendees are searching for sustainability at the show, you will be highlighted as a booth they need to visit! 

Key benefits: 

• QR Code on the cover of all Game Plans that will link to the sustainability Finder website 
• Seen in directory style listing with other PACK EXPO exhibitors that have a sustainability story
• Highlighted on the website where attendees will find filterable sustainability listings
• Website promoted at the PACK EXPO Sustainability Central educational stage
• Sent out in Game Plan, about 2-3 weeks prior to the show, to allow time for mailing. It should arrive just before Preview Week.
• Exclusive - limited to 12 materials suppliers and 12 machinery suppliers.

Awareness

Targeted

Print

PACK EXPO Las Vegas

Sales Rep Should Keep the following in Mind:

PRESENTATION RESOURCES FOR SALES REP: 

Sustainability Finder Slide Deck

Inventory Doc

*In Naviga: When selecting either a machinery or materials category, it is listed as a product and if selecting a Machinery AND Materials Category it is listed as a package.*

Sales Message: If you have a sustainability story or product, you can’t miss being in this finder which will be sent to qualified PACK EXPO attendees. Being included in this printed product will draw attention to your booth and traffic to the website will see your enhanced listing with the goal of traffic to your virtual Map Your Show booth 

Product Background: Sustainability is a “hot topic” for our PACK EXPO attendee audience. While we have had the Game Plan Sustainability category for some time, it doesn’t align with the layout of Game Plan and can be seen as “too broad” despite Game Plan’s story of being targeted. 

Timeline: Year long website listing

Promotion:

The Sustainability Finder online promotion consists of eblasts, Facebook and LinkedIn ads, Google ads, as well as QR Code promotion on the cover of every print and digital version (promoted in pre-show emails to attendees) of Game Plan directing attendee to the sustainability site.

• Eblasts: We reach out to relevant audiences through targeted email blasts.
• Social Media Ads: Facebook and LinkedIn ads to reach a wider audience.
• Google Ads: We ensure promotion through targeted campaigns on third party sites
• QR Codes: We utilize QR codes on the cover of both print and digital versions of Game Plan (promoted in pre-show emails) to link attendees directly to Sustainability Finder on the PACK EXPO site.